Google I/O 2023: Generative AI and the Future of Digital Marketing
Today’s 2-hour long Google I/O 2023 was greatly anticipated, with much speculation in the SEO community about the search giant’s presentation. After attending online, Google’s messaging was very clear. But first, a little background… Google Catchup On 2nd November 2022 at Microsoft’s Ignite keynote, their CEO, Satya Nadella, boasted that their search engine, Bing, is […]
We Need to Talk About ChatGPT, Bard, and AI in Digital Marketing
Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with over 100 million users. In the short time since its launch, there’s been a race to use ChatGPT for all […]
How Our Agency Develops Your Digital Marketing Strategy
As a digital marketing agency serving clients in nearby Berkshire, Hampshire, and Surrey, we’re regularly contacted by local businesses looking for our services. The calls are usually from business owners who have used the search engines to find a digital marketing agency near me, an SEO agency in Hampshire, or terms around website redesign services. The […]
EAT Becomes EEAT in the QRG
Apologies for the acronyms but it was hard to squeeze in the full headline which would have read: Expertise, Authoritativeness, and Trustworthiness (E-A-T) becomes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in The Google Quality Rater Guidelines (QRG). So we wrote EAT becomes EEAT in the QRG instead. Quality Raters Guidelines Firstly, the Google Quality Rater […]
The Many Benefits of Interactive Digital Brochures
Digital brochures are a digitised form of traditional print brochures. They can be used to create brand awareness as well as showcasing products and services. There are a great many benefits to digital brochures such as their interactivity, lead capture and measurement capabilities plus their ease of updates. Here are just a few of the […]
Queen Elizabeth II 1926-2022
Clever Marketing would like to pay its respects to Queen Elizabeth II who died yesterday. The team here have all been saddened by the loss of our longest serving monarch, who reigned over the nation for an incredible seventy years. Our sincerest condolences go out to the royal family at this most sombre of […]
How We Do SEO: Digital Marketing Insights
We’ve seen many blog posts extolling the virtues of Search Engine Optimisation (SEO), telling you what you should to optimise your website. However, we don’t recall seeing any articles about how to actually go about conducting the optimisation of web pages. That’s not to say that they don’t exist, just that in all our time […]
Here Comes the Google Helpful Content Update
Google has announced its latest “helpful content update” which will help articles written by humans for humans rank better than content developed purely to trick the search engines…
Attention to Detail: Crucial for Design & Digital Marketing
Our design and digital marketing agency has been in business for about 15 years now, and our core team members have even greater experience in the industry. We have graphic designers each with over 30 years in the studio, print design experience dating back over 30 years, and digital skills like SEO, technical SEO, and […]
The Most Valuable Tools at Our Digital Agency
Chatting with one of our graphic designers the other day, a question was asked: “What is the most valuable tool you work with?” Now that is a great question. In over thirty years working in design and digital, we’ve used everything from Notepad to Notepad++, Dreamweaver, Fireworks, Photoshop, FileZilla, Flash, Google Analytics, Google Search Console, […]