Programmatic Advertising

Increase your brands exposure with programmatic

Perfect placements for your online advertising

Programmatic advertising is the automated buying and selling of digital ad space. Many years ago, we used to have to forge a direct relationship with publishers, the owners of ad space on websites. Now, with programmatic, we can rely on automated systems to place our ads in publishers’ sites.

By creating ads and placing them within an ad exchange, we can set up the systems to distribute them to website that have inventory, or placements for your ads.

Boost brand awareness

Generate high quality leads

Drive targeted traffic to your site

Reach your target audiences

Paid Media Services

Our paid media services include all the major advertising channels including search engines and social media.

GOOGLE
ADS

Create a winning Google Ads strategy and stay ahead of the competition.

MICROSOFT ADS

Find out more about how Mircosoft Ads can help your business.

PAID
SOCIAL

Intelligent ads across all the major social media platforms.

DISPLAY
ADS

Eye-catching ads to capture the attention of your target audience.

Programmatic Services include:

"We started using Clever Marketing in June 2018, after being let down by other digital agencies. Clever Marketing recommended we made changes to our website to help with the User eXperience (UX). They also optimised our website for better SEO. They now manage our digital marketing, both SEO and PPC campaigns. I am pleased to say we have had more enquiries than ever before. I would without hesitation recommend Clever Marketing. Speak to Brian Woodcock the MD"

” Clever Marketing has been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team. “

Why Programmatic Advertising?

Programmatic allows advertisers to place their ads on inventory of a wide range of websites and devices. Once your ad agency, Clever Marketing, have created your ads, we then place them in the ad exchange and set your bids.

Using the programmatic platform, we can then select the audiences you wish to place your message in front of and choose from a wide range of placements. Usually, we can place your ads in remnant inventory, however, the distribution of your ads can be to a huge audience depending on your product or service.

See your options with programmatic advertising, call Clever Marketing on 01276 534 680 and speak with one of our digital marketing team experts.

Programmatic FAQs

What is Programmatic Advertising?

Programmatic advertising is the automated buying of online ad space through a platform rather than through traditional methods of negotiating media buying with publishers.

What does Demand-Side Platform (DSP) mean?

The demand-side platform (DSP) is the software through which advertisers can find and buy mobile, search and video ads.

What are the platforms for Programmatic Ads?

There are a number of demand-side platforms (DSPs) for advertisers to place programmatic ads, including Facebook Ads Manager, Amazon AAP, DoubleClick and TubeMogul.

How do Programmatic Campaigns work?

The DSP software analyses user behaviour and algorithmically matches campaigns with the most appropriate audiences.

What are the different types of Programmatic adverts?

As well as the familiar display ads, video ads, social ads and audio ads, programmatic advertising has its own unique types of media buying such as Real-Time Bidding (RTB), Private Marketplace (PMP) and “preferred deals”.

How much do Programmatic Ads cost?

Programmatic advertising usually works on the Cost Per Mille (CPM) model, a cost per thousand impressions. Compared to traditional human-led trading, costs are extremely good value for advertisers, as low as GBP0.50 to GBP2.00 CPM.

How do I start advertising on Programmatic Buying?

Call Clever Marketing on 01276 534 680 and we can discuss your business strategy, digital marketing strategy, messaging and brand – aligning all these will help us run the best programmatic advertising campaigns for you.

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Programmatic Advertising

Increase your brands exposure with programmatic