Clever Marketing Blog

Peach Fuzz is the Colour of the Year 2024

DIY SEO vs Using a Digital Agency

You’ve got a brand-new website design and now you need traffic and leads to drive sales for your business. What do you do next? Search Engine Optimisation (SEO) is an effective way to raise your...

Why Your Business Needs a Digital Marketing Review

When was the last time you conducted a digital marketing review for your business? This year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time...

The Clever Approach to AI: Craftsmanship in a Digital World

We’ve only just started the month, and are already closing in on calendar year end, but I’s been an incredibly busy period for our digital marketing agency. The Online Safety Bill Just a week ago,...

25 Years of Google Search

Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital...

The Twitter X Rebrand

As a digital marketing agency we’ve been watching the acquisition of Twitter with great interest. Twitter is just one of the channels through which we conduct business, if not for ourselves for some of our...

Happy Birthday WordPress, 20 Today!

The team here at Clever Marketing just wanted to say Happy Birthday, WordPress. It’s amazing to think that it’s been a whole two decades since WordPress launched and how it’s evolved and stabilised over that...

Google I/O 2023: Generative AI and the Future of Digital Marketing

Today’s 2-hour long Google I/O 2023 was greatly anticipated, with much speculation in the SEO community about the search giant’s presentation. After attending online, Google’s messaging was very clear. But first, a little background… Google...

We Need to Talk About ChatGPT, Bard, and AI in Digital Marketing

Ever since OpenAI’s ChatGPT was unleashed on the world in late November 2022, there’s been no end of discussion about the tool. Within little over three months, ChatGPT became the fastest growing tool ever with...

How Our Agency Develops Your Digital Marketing Strategy

As a digital marketing agency serving clients in nearby Berkshire, Hampshire, and Surrey, we’re regularly contacted by local businesses looking for our services. The calls are usually from business owners who have used the search...

EAT Becomes EEAT in the QRG

Apologies for the acronyms but it was hard to squeeze in the full headline which would have read: Expertise, Authoritativeness, and Trustworthiness (E-A-T) becomes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in The Google Quality Rater...

The Many Benefits of Interactive Digital Brochures

Digital brochures are a digitised form of traditional print brochures. They can be used to create brand awareness as well as showcasing products and services. There are a great many benefits to digital brochures such...