Clever Marketing Blog

Digital Marketing Agency in Farnborough - Clever Marketing, Abbey House, Farnborough

Hello Farnborough

1st December 2018

After an absence of nearly two years, Clever Marketing has returned to say Hello Farnborough. In our 12 years as a digital agency we were resident in Farnborough, for about ten years. We…More +

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Saving More Money on Google AdWords Campaigns

26th September 2018

Yes, we know, it's not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you've used it for so…More +

5 Key Questions You Must Ask Yourself About Your Website Audience

5 Key Questions You Must Ask Yourself About Your Website Audience

23rd August 2018

Build it and they will come? That’s not always the case with a website! If you’re not getting the necessary traffic to visit and stay on your website – maybe it’s time to…More +

Google Ads is the new Google AdWords

Google Ads is the New Google AdWords

25th July 2018

Google Ads is the new name for Google AdWords. Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon…More +

Saving money on AdWords

Quickly Saving Money on an AdWords Campaign

25th June 2018

Saving money on AdWords is something we genuinely enjoy doing for our clients here at Clever Marketing. We get a lot of enquiries for assistance with PPC campaigns and many of them are…More +

Secure Your WordPress Websites

How to Secure Your WordPress Websites

17th May 2018

About a year ago I heard some feedback from a meeting where, upon discussing the platform for a web design project, the client said: "But I've heard that WordPress is the most hacked…More +

Google Speed Update Threatens Slow Mobile Sites

Google Speed Update Threat to Slow Mobile Sites

12th May 2018

Every month we work on custom SEO reports for our digital marketing clients. One issue we always look at is how our clients' websites are performing on mobile. Why? Because mobile has become a…More +

Google Mobile-first indexing

Google Starts Indexing Mobile-First

25th April 2018

The Google search engine has always crawled and indexed desktop sites. For a long time that's how we all consumed websites - on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they…More +

6 Ways to Spring Clean your website

6 Ways to Spring Clean Your Website

22nd March 2018

Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer - leaving work before the sun sets is a…More +

How do I Rank Higher on Google?

How Do I Rank Higher on Google?

26th February 2018

That's a good question, and you've definitely come to the right place to find the answer. As Woking's premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years' worth of…More +

This New F1 Logo

14th February 2018

Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies…More +

Purple - Colour of the Year 2018

Purple is the Colour of the Year 2018

24th January 2018

Whilst we're still in January we thought we'd let you know that Purple is the Colour of the Year 2018. Purple was announced in December by The Pantone Color Institute, a consulting service…More +

6 good reasons why it's time for a new website

6 Good Reasons Why it’s Time for a New Website

4th January 2018

If your business' website is underperforming, you've probably been asking yourself why. Here are the most common reasons that indicate it really is time to bite the bullet and invest in a website…More +

Never be afraid to link out

Never Be Afraid to Link Out

10th December 2017

Every so often, I'll hear a comment or be asked a question about external links in website content. Once, the comment was "I was going link out from this article but then I…More +

Identifying thin content for SEO purposes

Identifying Thin Content for SEO Purposes

29th November 2017

Have you heard of the term "thin content" in the world of Search Engine Marketing? It's when websites contain very short articles, in their blogs, news channels, or even on main pages and…More +

Woking works for SMEs

Woking Works for SMEs

16th November 2017

A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State…More +

Farnborough 6th Form College Prospectus 2018

Farnborough 6th Form College Prospectus 2018

12th October 2017

After establishing a fresh new brand for The Sixth Form College, Farnborough, last year, we’ve recently completed their 2018 Prospectus. Using a bright colour palette and suite of icons, mixed with a hand-drawn…More +

Build it and they will come - doesn't work if you don't SEO your website

What, Your Web Designer didn’t SEO your Website?

6th October 2017

This might sound like a silly remark, but it's quite common for us to utter it. The situation goes something like this... We'll be talking with business owners about how things are going...…More +

New UKIP logo vs Premier League logo

Meet Flossy – The New UKIP Logo

29th September 2017

The latest UKIP logo has only been out for a few hours and already it's whipping up a storm of controversy. The story starts this morning at UKIP's National Conference 2017 in Torquay. The…More +

October deadline for SSL certs on Google's Chromium browser- SSL your website

One More Good Reason to Secure your Website

25th September 2017

So, securing your website used to be as easy as SSL and now TLS. But now it's when we deliver your site as HTTPS as opposed to HTTP. Well, that's just another bunch…More +

Happy Birthday, HG Wells

Happy Birthday, HG Wells

21st September 2017

Today, the 21st day of September, is the birthday of the famous British author, H.G. Wells. You may know a little about him, you may know a lot. But, as a Woking-based business…More +

Content is king

Content is King – For People or Search Engines?

22nd August 2017

People or search engines, who do you write for? Paul, our Digital Marketing Manager, had an excellent discussion with a copywriter the other day. As a copywriter and former Editor himself, he was…More +

Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

15th August 2017

A digital publication is the online equivalent of a printed brochure – though, unlike printed brochures, a digital version can be brought to life with animations, sound and video. This makes it a…More +

Stats about video advertising

Why Should You Care About Video Advertising?

9th August 2017

With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when…More +

Free website audit

What is your website doing for you?

21st July 2017

Question: What is your website doing for you? We asked a selection of small to medium businesses this question and the most common answer we received was “Not very much”. For many businesses,…More +

Print's Not Dead

When was the last time your company produced a printed brochure?

17th July 2017

The chances are that it’s been a while. After all, we live in a world where ‘going digital’ is perceived as being better – but is that always strictly true? Take Lukas Yla…More +

5 good habits of digital marketers

5 Good Habits of Digital Marketers

5th July 2017

Good habits of digital marketers? What are they then? I'll come clean straight away on this post - I was reading a blog post one of my predecessors had written about 18 months ago…More +

Illustration showing the Benefits of Working with a Local Design Agency

The Benefits of Working with a Local Design Agency

13th June 2017

The benefits of working with a local design agency are many, but I'll admit it - in nearly 20 years in digital, I've had the pleasure of working with people all over the…More +

What an automated audit will not pick up

Website Audits: What An Automated Audit Won’t Pick Up

7th June 2017

Website Audits - piece of cake, right? All you have to do is visit Hubspot or WebsiteOptimization.com etc. or any one of the many numbers of websites offering a free website audit. You enter your…More +

Every business needs a website, right?

Every Business Needs a Website, Right?

15th May 2017

Every Business Needs a Website, Right? Of course, we are going to say that, aren't we? We'll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked…More +

Web Design Trends 2017

Five Web Design Trends to Look for in 2017

28th April 2017

Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to…More +

Woking Peregrines

Clever Marketing’s Woking Peregrines

20th April 2017

Earlier this year Clever Marketing moved from our long-term home in Farnborough, Hampshire, to new offices just a few miles up the road and over the county border, in Woking, Surrey. We'd been…More +

5 Signs Good PPC Manager

5 Signs You Have a Good PPC Manager

31st March 2017

With Pay Per Click advertising being all about buying visits for your website, rather than gaining visitors organically, it’s essential you have a good PPC Manager or digital marketing agency partner. After all,…More +

Top tips for driving traffic to your business blog

Top Tips for Driving Traffic to Your Business Blog

27th March 2017

Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes…More +

Top 5 PPC Trends 2017

Top 5 PPC Trends to use in 2017

14th March 2017

With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017.…More +

Expanded Text Ads are new to Google AdWords

Expanded Text Ads: What Are They and How Do They Differ?

9th March 2017

Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices. Expanded text…More +

Top Ranking SEO Factors 2017

Top Ranking SEO Factors for 2017

2nd February 2017

Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEO’s to identify patterns and trends. The company’s historical…More +

Ways to refresh your website in 2017

5 Ways To Refresh Your Website in 2017

5th January 2017

The New Year is all about re-evaluating and that means it's the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity…More +

technical seo issues

10 SEO Problems & How To Overcome Them: Part 2

14th December 2016

In our first post tackling common SEO problems and how to overcome them, we covered: duplicate content title tags meta descriptions broken links and image optimisation These being just some of the technical…More +

Landing Page Design - Good advice from Clever Marketing, design and digital agency in Surrey

7 Best Features For Landing Page Design

25th November 2016

Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include on your landing page is very straightforward. Of…More +

Accelerated Mobile Pages (AMP Project) can boost your SEO

AMP: What it is & How it Can Affect Your SEO

11th November 2016

Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML -…More +

The Importance of Branding Consistency - Clever, your brand agency, can help

The Importance of Branding Consistency

2nd November 2016

When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print…More +

graphic design agency

How To Brief Your Graphic Design Agency

13th October 2016

A well thought through creative brief is where a successful project begins. It builds excitement around a forthcoming project and it’s the best way to inspire your graphic designer or graphic design agency.The…More +

google penguin update 4.0

Penguin 4.0 Has Arrived: Here’s What You Need To Know

30th September 2016

Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results.As of September 2016, Penguin 4.0 was released and now running in real-time -…More +

Designing your website - 5 things to consider

5 Things To Consider Before Designing Your Website

16th September 2016

When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a host of things to consider before forging ahead with your web design…More +

The 7Rs of what to look for in an SEO Agency

What to Look For in an SEO Agency

17th August 2016

If you have a great website and you’re generating regular content but not getting discovered by prospective clients, it’s likely you’ll need to improve your search results. The most effective way to achieve…More +

Outsource to a digital marketing agency. How about Clever?

To Outsource or Not to Outsource?

10th August 2016

When you own a business, it’s common to have your fingers in many pies, to be part of its every function and process.You do the bookkeeping. You’re in charge of sales. You pioneer…More +

SEO problems and how to overcome them - Part 1

10 SEO Problems & How To Overcome Them: Part 1

3rd August 2016

We all know that content is king but with search engines ranking sites by popularity, it’s important to maintain your site regularly to iron out any on and off page technical issues.We take…More +

Does your mobile navigation make users happy?

How Mobile Navigation is Changing and How You Can Keep Up

3rd December 2015

Mobile has been big in 2015. Mobile is one of the most important areas in which to concentrate your efforts next year. Browsing on mobile devices overtook desktop use in 2014. Mobile continues…More +

5 Bad Habits of Digital Marketers5 Bad Habits of Digital Marketers

5 Bad Habits of Digital Marketers

12th November 2015

As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in…More +

Improve Mobile Conversion Rates - We show you 5 ways

5 Ways to Improve Mobile Conversion Rates

5th November 2015

If you believed everything you read on the internet, you’d think that mobile phones are taking over the world. In a way, though, they are – last year for the first time mobile…More +

YouTube pre-roll ads - do they work?

YouTube Pre-roll Ads – Are they Worth It?

22nd October 2015

In a digital world where video content continues to grow in popularity and importance, marketers need to find more and more ways to utilise video as part of their overall marketing strategy. YouTube…More +

5 Critical SEO mistakes that SMEs are making

The 5 Critical SEO Mistakes SMEs are Making

15th October 2015

If you’re a start-up or small business, the big bad world of Search Engine Optimisation (SEO) can seem impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm”…More +

How to make the most of LinkedIn groups: three simple steps

Make the Most of LinkedIn Groups: Three Simple Steps

8th October 2015

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to…More +

An 8 step guide to creating viral content

An 8 Step Guide to Creating Viral Content

1st October 2015

For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure…More +

How has link building changed?

How has Link Building Changed?

10th September 2015

As a digital marketer, you’ll know how quickly the world of SEO changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more…More +

Five ways to improve your PPC ads

Five Ways to Improve your PPC Ads

3rd September 2015

When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do…More +

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The Brands doing Content Marketing right: Part 2

27th August 2015

Back in May, part 1 of this exclusive series rounded up just some of the brands we think are doing content marketing right. We talked you through the strategy of some big names like…More +

How To Create Multi-Generational Content

How to Create Multi-Generational Content

20th August 2015

As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people…More +

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How to use Vine in your Marketing Strategy

13th August 2015

We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like…More +

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Our Favourite Summer Social Media Campaigns

6th August 2015

As it’s already August, we’re preparing for what autumn and winter have in store here at Clever Marketing. The summer seems to have gone by in a flash, so we thought it would…More +

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It’s not all about Google. What about Bing?

30th July 2015

The story of Google and Bing is straight out of a comic book or film: it’s a classic case of one character getting overshadowed by the bigger, showier one. In the SEO world,…More +

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How Has Keyword Research Changed In Recent Years?

23rd July 2015

When we say “SEO”, keyword research is probably one of the first things that comes to your mind. This is testament to its status as one of the cornerstones of search engine optimisation…More +

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What Is Native Advertising?

17th July 2015

“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But…More +

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5 Ways To Make Your Emails More Engaging

9th July 2015

Is no one opening your marketing emails? It’s a common problem. 68% of content marketers say that email marketing is integral to their business, but many also find it a tricky medium. You’ve…More +

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Inspiring Trust Through Print Marketing

2nd July 2015

These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can…More +

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Should You Create Buyer Personas?

25th June 2015

We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a…More +

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Seven of the Most Useful Online SEO Tools

18th June 2015

The internet can be thought of as an enormous playground for digital marketers. It’s teeming with useful, innovative and mostly free tools just waiting to measure, track and analyse your online presence. Of…More +

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Go Big or Go Home?

11th June 2015

How to know when it’s time to expand your business Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat –…More +

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How to Write Better Sales Copy

4th June 2015

“I’m not trying to write a novel, I’m just trying to sell a product” We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing…More +

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12 Unexpectedly Easy Tips for Accelerating Sales

28th May 2015

When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s…More +

What not to do on Twitter

What not to do on Twitter (with real life examples!)

19th May 2015

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of…More +

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Is Your Packaging Letting You Down?

15th May 2015

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.…More +

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The Brands Doing Content Marketing Right – Part One

7th May 2015

By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content…More +

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How to Make Data-driven Marketing Decisions

30th April 2015

As marketers, we like to think we’re creative thinkers. And we need to be, to an extent: innovation and thinking outside of the box are essential if you want to stand out in…More +

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The A-Z of Digital Marketing Jargon

24th April 2015

SEO, PPC, content marketing, retargeting... if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind -…More +

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Meerkat and Periscope – is Livestreaming the Future of Social Media?

16th April 2015

If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few…More +

Our Top 5 Easter Marketing Campaigns

Our Top 5 Easter Marketing Campaigns

2nd April 2015

Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend…More +

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How to Produce Good Content: The 9 Golden Rules of Content Marketing

2nd April 2015

Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent study from, the Content…More +

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5 Lessons from Great Businessmen and Entrepreneurs

25th March 2015

Now that the British economy shows slow signs of recovery, the small business landscape has never been so competitive. Are you doing enough to stay in the ring? We l A  couple of weeks…More +

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How to Get Started with Segmentation

16th March 2015

If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of…More +

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Our Top 6 Print Marketing Campaigns

12th March 2015

In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design,…More +

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Should You Build An App?

5th March 2015

A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”* Companies developed mobile applications to make things easier for…More +

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How Well Are You Really Selling Yourself? A Guide for Small Businesses

27th February 2015

It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what…More +

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How to Use Instagram for Business

19th February 2015

How social is your business? You might be on Facebook and Twitter, but the opportunity many companies are missing out on is Instagram. Owned by Facebook, the social photo sharing network now has…More +

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How to Set – And Stick To – Your Print Marketing Budget

12th February 2015

No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a…More +

Improve Mobile Conversion Rates - We show you 5 ways

Getting Your Mobile Marketing Strategy In Shape

5th February 2015

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing…More +

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5 Reasons Why LinkedIn is Your Secret B2B Marketing Weapon

29th January 2015

When I say social media, what do you think of? Instagram, Twitter, Facebook? Maybe even Vine and YouTube? You probably don’t think about LinkedIn. Traditionally a platform for Silicon Valley professionals, in the…More +

How Important Are Personalisation And Localisation For Your Business?

How Important Are Personalisation and Localisation for your Business?

22nd January 2015

According to E-consultancy, while 94% of companies can see the value of personalised marketing, less than half of companies are putting it into practice. Which half do you fall into – those reaping the…More +

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How to Streamline Your Print Marketing

15th January 2015

A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece. In a way,…More +

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New Year, New Marketing: How to Kick Start your Marketing in 2015

8th January 2015

The beginning of a new year is the perfect time both to reflect on the previous 12 months and to think about what can be improved upon in those to come. While 2014…More +

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The 10 Most Important Start-ups of 2014

26th December 2014

With 2015 knocking, it’s time to reflect on 2014 as a whole and what we marketers can learn from it. This year was significant for start-ups and entrepreneurs, so we’ve singled out the…More +

Tone of Voice and brand identity

“You talkin’ to me?” The Importance of Tone of Voice

18th December 2014

How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the…More +

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How Using Bloggers In Your Content Strategy can Help Broaden your Reach

11th December 2014

Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand…More +

Panda and Penguin - just two of the updates to Google's ranking algorithm that have caused a stir in the SEO world.

The Beginner’s Guide to Google’s Algorithm Changes

9th December 2014

In recent years, Google has rolled out a number of updates to its search algorithm to provide better and more relevant results to its users. In fact, Google makes hundreds of changes to…More +

Digital marketing strategy - why your SEO and PR should be integrated

Why and How your SEO and PR Strategies Should be Integrated

4th December 2014

Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially…More +

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Christmas Crackers: The Most Successful Christmas Marketing Campaigns

2nd December 2014

It’s that time of year again, when the Christmas lights turn on, offices wind down in the run-up to the holidays, and your customers are getting ready for their most expensive time of…More +

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The Importance of A/B Testing to Your Marketing Strategy

27th November 2014

Marketing can be expensive. If you’re a small or medium business, you need to know that your limited budget and resources are being directed into a practice that will deliver the best ROI.…More +

Print ads are still relevant

Five Reasons Why Print Ads Are Still Relevant In An Increasingly Digital World

25th November 2014

The internet will constantly tell you that print is dead. That newspaper and magazine ads have had their day, and you should focus all of your efforts and budget into your online presence…More +

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Brand Collaboration: Is it Right for your Business?

20th November 2014

Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other…More +

Hello Farnborough

1st December 2018

How Do I Rank Higher on Google?

26th February 2018

This New F1 Logo

14th February 2018

Never Be Afraid to Link Out

10th December 2017

Woking Works for SMEs

16th November 2017

Meet Flossy – The New UKIP Logo

29th September 2017

Happy Birthday, HG Wells

21st September 2017

How has Link Building Changed?

10th September 2015

Go Big or Go Home?

11th June 2015

Should You Build An App?

5th March 2015