Clever Marketing Blog

The Impact of Turning Off your Paid Advertising

Turning off your paid advertising, such as Google Ads, Bing Ads, or paid social media advertising, can have significant and far-reaching impacts on your business. The point is that you can pause or turn off…

Is Now a Good Time for Businesses to Adopt Bluesky?

Whether you’re on X (formerly Twitter) for personal or business use, you probably noticed a lot of chatter recently about users moving to the alternative social media platform Bluesky. So, is it time for brands…

How Should Your Business Respond to Google Algorithm Updates?

If your company website’s ranking and traffic has dropped since a Google algorithm update, and it’s still not bounced back, you’ll be looking for a strategy to recover. In this post we look at the…

What is GEO (Generative Engine Optimisation)?

We’re getting asked about this a lot right now; so many of our clients have heard about, and are asking us, what is GEO? Basically, GEO stands for Generative Engine Optimisation. Straight away, you’ll have…

4 Things Business Owners Should Know About SEO

There’s a lot of talk about SEO but what are the important things about this discipline that business and website owners need to know? We discuss; Web design and SEO Quality over quantity SEO is…

GEO and the Rise of AI Overviews

Generative Engine Optimisation (GEO) is an “upgrade” to Search Engine Optimisation (SEO), where we optimise websites and content for appearance in the new AI Overviews. For a quick run-down, here’s an overview of what we’ll…

Is it OK to Use AI-Generated Content as Part of Digital Marketing Strategy?

One of the many questions we’re asked by our clients is Is it OK to use AI-generated content? The answer is highly nuanced, so let’s have a look at the background to the AI-generated content…

WP Engine and WordPress Dispute: The Implications

A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded…

July 1st Switch Off for Universal Analytics

That Google Data Leak and SEO

In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google…

Google I/O 2024

At Google’s annual developer conference last year, I/O 2023, Google kicked into overdrive on Artificial Intelligence (AI). Just six months prior, in November 2022, fellow tech company OpenAI had unleashed its ChatGPT chatbot and it…

Website Design & SEO: Forget the Hype, Embrace the Reality

When was the last time you saw a digital agency say they build “stunning” websites? Did they say they’ll create a site for your business that will “wow” or “blow away” your customers? Or how…