Clever Marketing Blog

Content is king

Content is King – For People or Search Engines?

22nd August 2017

People or search engines, who do you write for? Paul, our Digital Marketing Manager, had an excellent discussion with a copywriter the other day. As a copywriter and former Editor himself, he was…More +

Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

15th August 2017

A digital publication is the online equivalent of a printed brochure – though, unlike printed brochures, a digital version can be brought to life with animations, sound and video. This makes it a…More +

Stats about video advertising

Why Should You Care About Video Advertising?

9th August 2017

With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when…More +

Free website audit

What is your website doing for you?

21st July 2017

What is your website doing for you? We asked a selection of small to medium businesses this question and the most common answer we received was “Not very much”. For many businesses, it…More +

Print's Not Dead

When was the last time your company produced a printed brochure?

17th July 2017

The chances are that it’s been a while. After all, we live in a world where ‘going digital’ is perceived as being better – but is that always strictly true? Take Lukas Yla…More +

5 good habits of digital marketers

5 Good Habits of Digital Marketers

5th July 2017

Good habits of digital marketers? What are they then? I'll come clean straight away on this post - I was reading a blog post one of my predecessors had written about 18 months ago…More +

Illustration showing the Benefits of Working with a Local Design Agency

The Benefits of Working with a Local Design Agency

13th June 2017

The benefits of working with a local design agency are many, but I'll admit it - in nearly 20 years in digital, I've had the pleasure of working with people all over the…More +

What an automated website audit will not pick up

Website Audits: What An Automated Audit Won’t Pick Up

7th June 2017

Website Audits - piece of cake, right? All you have to do is visit Hubspot or WebsiteOptimization.com etc. or any one of the many numbers of websites offering a free website audit, press a button…More +

Every business needs a website, right?

Every Business Needs a Website, Right?

15th May 2017

Every Business Needs a Website, Right? Of course, we are going to say that, aren't we? We'll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked…More +

Web Design Trends 2017

Five Web Design Trends to Look for in 2017

28th April 2017

Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to…More +

Woking Peregrines

Clever Marketing’s Woking Peregrines

20th April 2017

Earlier this year Clever Marketing moved from our long-term home in Farnborough, Hampshire, to new offices just a few miles up the road and over the county border, in Woking, Surrey. We'd been…More +

5 Signs Good PPC Manager

5 Signs You Have a Good PPC Manager

31st March 2017

With Pay Per Click advertising being all about buying visits for your website, rather than gaining visitors organically, it’s essential you have a good PPC Manager or digital marketing agency partner. After all,…More +

Top tips for driving traffic to your business blog

Top Tips for Driving Traffic to Your Business Blog

27th March 2017

Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes…More +

Top 5 PPC Trends 2017

Top 5 PPC Trends to use in 2017

14th March 2017

With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017.…More +

Expanded Text Ads are new to Google AdWords

Expanded Text Ads: What Are They and How Do They Differ?

9th March 2017

Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices. Expanded text…More +

Top Ranking SEO Factors 2017

Top Ranking SEO Factors for 2017

2nd February 2017

Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEO’s to identify patterns and trends. The company’s historical…More +

Ways to refresh your website in 2017

5 Ways To Refresh Your Website in 2017

5th January 2017

The New Year is all about re-evaluating and that means it's the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity…More +

technical seo issues

10 SEO Problems & How To Overcome Them: Part 2

14th December 2016

In our first post tackling common SEO problems and how to overcome them, we covered: duplicate content title tags meta descriptions broken links and image optimisation These being just some of the technical…More +

Landing Page Design - Good advice from Clever Marketing, design and digital agency in Surrey

7 Best Features For Landing Page Design

25th November 2016

Many features go into creating the best landing page design. Once you know who your target audience is, planning what features you need to include on your landing page is very straightforward. Of…More +

Accelerated Mobile Pages (AMP Project) can boost your SEO

AMP: What it is & How it Can Affect Your SEO

11th November 2016

Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML -…More +

The Importance of Branding Consistency - Clever, your brand agency, can help

The Importance of Branding Consistency

2nd November 2016

When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print…More +

graphic design agency

How To Brief Your Graphic Design Agency

13th October 2016

A well thought through creative brief is where a successful project begins. It builds excitement around a forthcoming project and it’s the best way to inspire your graphic designer or graphic design agency.The…More +

google penguin update 4.0

Penguin 4.0 Has Arrived: Here’s What You Need To Know

30th September 2016

Initially introduced back in 2012, the purpose of Google’s Penguin algorithm is to identify unnatural backlinks in Google search results. As of September 2016, Penguin 4.0 was released and now running in real-time…More +

website design

5 Things To Consider Before Designing Your Website

16th September 2016

When it comes to designing or indeed re-designing your website, it’s easy to focus on the aesthetics. However there are a plethora of things to consider before forging ahead with your web design…More +

seo agency

What To Look For In An SEO Agency

17th August 2016

If you have a great website and you’re generating regular content but not getting discovered by prospective clients, it’s likely you’ll need to improve your search results. The most effective way to achieve…More +

Outsource to a digital marketing agency. How about Clever?

To Outsource or Not to Outsource?

10th August 2016

When you own a business, it’s common to have your fingers in many pies, to be part of its every function and process.You do the bookkeeping. You’re in charge of sales. You pioneer…More +

SEO problems and how to overcome them - Part 1

10 SEO Problems & How To Overcome Them: Part 1

3rd August 2016

We all know that content is king but with search engines ranking sites by popularity, it’s important to maintain your site regularly to iron out any on and off page technical issues.We take…More +

Does your mobile navigation make users happy?

How Mobile Navigation is Changing – And How you Can Keep Up

3rd December 2015

2015 has been a huge year for mobile, and we’re sure that you don’t need us to tell you that mobile is one of the most important areas in which to concentrate your…More +

5 Bad Habits of Digital Marketers5 Bad Habits of Digital Marketers

5 Bad Habits of Digital Marketers

12th November 2015

As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in…More +

Improve Mobile Conversion Rates - We show you 5 ways

5 Ways to Improve Mobile Conversion Rates

5th November 2015

If you believed everything you read on the internet, you’d think that mobile phones are taking over the world. In a way, though, they are – last year for the first time mobile…More +

YouTube pre-roll ads - do they work?

YouTube Pre-roll Ads – Are they Worth It?

22nd October 2015

In a digital world where video content continues to grow in popularity and importance, marketers have needed to find more and more ways to utilise video as part of their overall marketing strategy.…More +

5 Critical SEO mistakes that SMEs are making

The 5 Critical SEO Mistakes SMEs are Making

15th October 2015

If you’re a start-up or small business, the big bad world of SEO can see impossible to conquer. There’s so much to know, and you’re terrified when anyone mentions “algorithm” or “penalties” -…More +

How to make the most of LinkedIn groups: three simple steps

Make the Most of LinkedIn Groups: Three Simple Steps

8th October 2015

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to…More +

An 8 step guide to creating viral content

An 8 Step Guide to Creating Viral Content

1st October 2015

For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure…More +

How has link building changed?

How has Link Building Changed?

10th September 2015

As a marketer, you’ll know how quickly the world of SEO changes. What was relevant even this time last year is likely to have drastically changed by now. This is never more accurate…More +

Five ways to improve your PPC ads

Five Ways to Improve your PPC Ads

3rd September 2015

When considering how to improve your PPC campaign, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do…More +

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The Brands doing Content Marketing right: Part 2

27th August 2015

Back in May, part 1 of this exclusive series rounded up just some of the brands we think are doing content marketing right. We talked you through the strategy of some big names like…More +

How To Create Multi-Generational Content

How To Create Multi-Generational Content

20th August 2015

As a marketing agency, we’ve witnessed a lot of changes in the digital landscape over the years. One of the most prominent has been how the internet has become increasingly essential for people…More +

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How to use Vine in your Marketing Strategy

13th August 2015

We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like…More +

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Our Favourite Summer Social Media Campaigns

6th August 2015

As it’s already August, we’re preparing for what autumn and winter have in store here at Clever Marketing. The summer seems to have gone by in a flash, so we thought it would…More +

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It’s not all about Google. What about Bing?

30th July 2015

The story of Google and Bing is straight out of a comic book or film: it’s a classic case of one character getting overshadowed by the bigger, showier one. In the SEO world,…More +

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How Has Keyword Research Changed In Recent Years?

23rd July 2015

When we say “SEO”, keyword research is probably one of the first things that comes to your mind. This is testament to its status as one of the cornerstones of search engine optimisation…More +

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What Is Native Advertising?

17th July 2015

“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But…More +

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5 Ways To Make Your Emails More Engaging

9th July 2015

No one opening your marketing emails? It’s a common problem. 68% of content marketers say that email marketing is integral to their business, but many also find it a tricky medium. You’ve got…More +

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Inspiring Trust Through Print Marketing

2nd July 2015

These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can…More +

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Should You Create Buyer Personas?

25th June 2015

We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a…More +

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Seven of the most useful online SEO tools

18th June 2015

The internet can be thought of as an enormous playground for digital marketers. It’s teeming with useful, innovative and mostly free tools just waiting to measure, track and analyse your online presence. Of…More +

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Go Big or Go Home?

11th June 2015

How to know when it’s time to expand your business Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat –…More +

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How to Write Better Sales Copy

4th June 2015

“I’m not trying to write a novel, I’m just trying to sell a product”. We hear similar arguments time and time again when talking to businesses about the importance of copywriting. Thing is:…More +

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12 Unexpectedly Easy Tips for Accelerating Your Sales

28th May 2015

When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s…More +

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What not to do on Twitter (with real life examples!)

19th May 2015

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of…More +

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Is Your Packaging Letting You Down?

15th May 2015

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.…More +

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The Brands Doing Content Marketing Right – Part One

7th May 2015

By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed in to you by every marketing blog, e-book and webinar.…More +

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How to Make Data-driven Marketing Decisions

30th April 2015

As marketers, we like to think we’re creative thinkers. And we need to be, to an extent: innovation and thinking outside of the box are essential if you want to stand out in…More +

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The A-Z of Digital Marketing Jargon

24th April 2015

SEO, PPC, content marketing, retargeting… if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind -here’s…More +

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Meerkat and Periscope – is Livestreaming the Future of Social Media?

16th April 2015

If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few…More +

Our Top 5 Easter Marketing Campaigns

Our Top 5 Easter Marketing Campaigns

2nd April 2015

Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend…More +

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How to Produce Good Content: The 9 Golden Rules of Content Marketing

2nd April 2015

Although content marketing is still a relatively new idea, the message that good content equals more sales is filtering down from the niche to the masses. According to a recent studyfrom the Content…More +

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5 Lessons from Great Businessmen and Entrepreneurs

25th March 2015

Now that the British economy shows slow signs of recovery, the small business landscape has never been so competitive. Are you doing enough to stay in the ring? A  couple of weeks ago, we…More +

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How to Get Started with Segmentation

16th March 2015

If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of…More +

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Our Top 6 Print Marketing Campaigns

12th March 2015

In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design,…More +

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Should You Build An App?

5th March 2015

A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying: “there’s an app for that”! Companies developed mobile applications to make things easier…More +

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How Well Are You Really Selling Yourself? A Guide for Small Businesses

27th February 2015

It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what…More +

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How to Use Instagram for Business

19th February 2015

How social is your business? You might be on Facebook and Twitter, but the opportunity many companies are missing out on is Instagram. Owned by Facebook, the social photo sharing network now has…More +

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How To Set – And Stick To – Your Print Marketing Budget

12th February 2015

No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a…More +

Improve Mobile Conversion Rates - We show you 5 ways

Getting Your Mobile Marketing Strategy In Shape

5th February 2015

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing…More +

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5 Reasons Why LinkedIn Is Your Secret B2B Marketing Weapon

29th January 2015

When I say social media, what do you think of? Instagram, Twitter, Facebook? Maybe even Vine and YouTube? You probably don’t think about LinkedIn. Traditionally a platform for Silicon Valley professionals, in the…More +

How Important Are Personalisation And Localisation For Your Business?

How Important Are Personalisation and Localisation for your Business?

22nd January 2015

According to E-consultancy, while 94% of companies can see the value of personalised marketing, less than half of companies are putting it into practice. Which half do you fall into – those reaping the…More +

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How to Streamline Your Print Marketing

15th January 2015

A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece. In a way,…More +

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New Year, New Marketing: How to Kick Start your Marketing in 2015

8th January 2015

The beginning of a new year is the perfect time both to reflect on the previous 12 months and to think about what can be improved upon in those to come. While 2014…More +

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The 10 Most Important Start-ups of 2014

26th December 2014

With 2015 knocking, it’s time to reflect on 2014 as a whole and what we marketers can learn from it. This year was significant for start-ups and entrepreneurs, so we’ve singled out the…More +

Tone of Voice and brand identity

“You talkin’ to me?” The Importance of Tone of Voice

18th December 2014

How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the…More +

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How Using Bloggers In Your Content Strategy can Help Broaden your Reach

11th December 2014

Ten years ago, all of the big brands were using high budget celebrities to market and promote their products. These days, you’re much more likely to see a completely different type of brand…More +

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Christmas Crackers: The Most Successful Christmas Marketing Campaigns

2nd December 2014

It’s that time of year again, when the Christmas lights turn on, offices wind down in the run-up to the holidays, and your customers are getting ready for their most expensive time of…More +

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The Importance of A/B Testing to Your Marketing Strategy

27th November 2014

Marketing can be expensive. If you’re a small or medium business, you need to know that your limited budget and resources are being directed into a practice that will deliver the best ROI.…More +

Print ads are still relevant

Five Reasons Why Print Ads Are Still Relevant In An Increasingly Digital World

25th November 2014

The internet will constantly tell you that print is dead. That newspaper and magazine ads have had their day, and you should focus all of your efforts and budget into your online presence…More +

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Brand Collaboration: Is it Right for your Business?

20th November 2014

Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other…More +

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The Essential Marketing Toolkit for Small Businesses

18th November 2014

In your first few years of business, everything can seem a bit overwhelming. You’ve built your company from the ground up and acquired a small but loyal client base, but now people are…More +

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The Pros and Cons of Marketing Automation

13th November 2014

If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all…More +

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How To Make Twitter Work For Your Business

11th November 2014

As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from…More +

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How ‘Social’ are you? Building a Cross-Platform Presence for Your Brand

6th November 2014

You’ll know by now that making your digital channel a success is about so much more than building a website. Social media has brought brands and consumers closer together than ever before -…More +

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How to Optimise Your eCommerce Process for Increased Sales

4th November 2014

Do you find your customers always drop off during the checkout process? Have you got no problem getting leads, but are struggling to make them convert? If so, the problem most likely lies…More +

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The Rise of YouTube And How You Can Use It

31st October 2014

From humble beginnings in 2005, YouTube now sees over 1 billion unique visits each month. Content is uploaded, viewed and shared through YouTube at unprecedented rates, providing significant opportunities for brands. Much has…More +

Top Ten Web Design Trends You Need to Look Out For In 2015

Top Ten Web Design Trends You Need to Look Out For In 2015

29th October 2014

Autumn’s here already, which means it’s probably time to decide how next year’s budget is going to be spent. How much you attribute to your online marketing will likely affect the growth and…More +

Increase the Efficiency of your Business with Web2print!

Increase the Efficiency of your Business with Web2print!

24th October 2014

As businesses continue to move online for the majority of their processes, it seems print is no exception. Web2print is a service born out of a need for streamlined, cost-effective and flexible online…More +

How to: Retain Customers and Build Brand Loyalty

How to: Retain Customers and Build Brand Loyalty

22nd October 2014

Contrary to popular belief, you don’t need to invest half of your budget in 'flashy ad campaigns' or a new sales team in order to build your customer base. The real secret to…More +

5 easy tips to ensure your blog gets noticed

5 Easy Steps To Ensure Your Blog Gets Noticed

16th October 2014

The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s…More +

5 Reasons Why Infographics Should Be Part Of Your Content Marketing Strategy

5 Reasons Why Infographics Should Be Part Of Your Content Marketing Strategy

14th October 2014

Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful…More +

Are You Communicating Responsively?

Are You Communicating Responsively?

10th October 2014

Future-proof your Website with a Responsive Design Internet usage on mobile devices has now reached 52%, overtaking desktop, according to the latest report from IMRG released in September. As more and more people…More +

Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

Facebook Unveils Advertising Platform Atlas – But Are Customers Fed Up With Ads?

8th October 2014

This week Facebook announced its acquisition of Atlas – a network designed to track ads across third party websites and all devices. Purchased from Microsoft for a rumoured $100 million, Atlas is Facebook’s…More +

Are my photos good enough for my brochure?

Are my photos good enough for my brochure?

3rd October 2014

How many times have you had to send photos to the company producing your brochure, only to be told they are not suitable, or to be disappointed with the final result? I would…More +

6 Essential Tips to Optimise your Emails for Smartphones

6 Essential Tips to Optimise your Emails for Smartphones

30th September 2014

Responsive web design was a key trend in 2013 and is now firmly embedded as a best practice (for most situations), but although marketers have got to grips with building websites that work…More +

Print's not dead!

Print’s Not Dead!

26th September 2014

As technology continues to develop and change the way we do business, many have turned their back on traditional print. Whilst digital marketing like email newsletters, organic SEO, PPC advertising and social media…More +

How to write a design brief to be proud of!

How to write a design brief to be proud of!

24th September 2014

Taking time out to write a compelling design brief can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all…More +

Marketing Automation

Marketing Automation

6th July 2014

With the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the ‘to-do’ list is getting longer and, despite the extra daylight around, there still…More +

Avoid being pigeonholed by customers

Avoid Being Pigeonholed by Customers

6th June 2014

Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say "Oh…More +

Maximising prospect engagement – getting your marketing heard

Maximising Prospect Engagement – Getting Your Marketing Heard

6th May 2014

It is getting harder for marketing messages to get through to people as busy lives and a fog of noise from multiple communication channels often gets in the way. Increasingly it is making…More +

Putting your website through its paces

Putting your website through its paces

6th May 2014

For many businesses, their website is a key component of their marketing strategy. It commands a sizeable chunk of their marketing budget and is intended to be a key force in attracting new…More +

Clever Marketing

Appealing to Different Customer Budgets

6th April 2014

One thing many businesses have found over the last few years is that customer budgets have tightened and more scrutiny is given to the price of products and services. We’ve seen a number…More +

Converting leads into sales

Converting Leads into Sales: 3 Key Factors

6th March 2014

It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales. And yet…More +

How has Link Building Changed?

10th September 2015

Go Big or Go Home?

11th June 2015

Should You Build An App?

5th March 2015

Print’s Not Dead!

26th September 2014

Marketing Automation

6th July 2014