We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
CLEVER MARKETING BLOG
On a monthly basis we get clients contacting us who want a new website, a new brochure or an advert. Simply doing what is asked of us would be easy, but not true to our ethics.
After an absence of nearly two years, Clever Marketing has returned to say Hello Farnborough.
Yes, we know, it’s not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you’ve used it for so long.
Build it and they will come? That’s not always the case with a website! If you’re not getting the necessary traffic to visit and stay on your website – maybe it’s time to ask yourself 5 key questions:
Google Ads is the new name for Google AdWords. Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below […]
Saving money on AdWords is something we genuinely enjoy doing for our clients here at Clever Marketing. We get a lot of enquiries for assistance with PPC campaigns and many of them are from businesses who’ve not been looked after properly. Priding ourselves on great service, we love taking on these new clients and showing […]
About a year ago I heard some feedback from a meeting where, upon discussing the platform for a web design project, the client said: “But I’ve heard that WordPress is the most hacked CMS in the world?” You know what? That might be perfectly true. Let’s have a closer look at that claim and then […]
Every month we work on custom SEO reports for our digital marketing clients. One issue we always look at is how our clients’ websites are performing on mobile. Why? Because mobile has become a massive part of search in recent years. When I had my first mobile phone nearly 20 years ago (a Nokia 7110) it […]
The Google search engine has always crawled and indexed desktop sites. For a long time that’s how we all consumed websites – on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they started to become the new desktop machines [I’ve got two on my desk right now – Ed] The mobile web took longer […]