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Evergreen content in digital marketing.

What is Evergreen Content in Digital Marketing?

Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed.
19th July 2021/by Paul Mackenzie Ross
SEO, Web Design and Content: The Winning Combination

SEO, Web Design and Content: The Winning Combination

Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.
9th July 2021/by Paul Mackenzie Ross
Marketing Complex Solutions – The How vs. Why Paradox.

Marketing Complex Solutions – The How vs. Why Paradox

To set the…
2nd July 2021/by Lee Prior
Buses - Google updates June 2021.

You Wait Ages for a Google Update… June 2021

June 2021 was an exceptionally busy month in digital marketing because of the sheer number of Google updates that, like the adage, all turned up at once.
1st July 2021/by Paul Mackenzie Ross
Google Extends Life of Third-Party Cookies.

Google Extends Life of Third-Party Cookies

Third party cookies are here to stay for another two years as Google announces Privacy Sandbox extension to 2023...
25th June 2021/by Paul Mackenzie Ross
White Hat SEO is the Best Digital Marketing Strategy

Why White Hat SEO is the Best Digital Marketing Strategy

White hat SEO is the best long term organic strategy, and here's an example of why you should adhere to the webmasters guidelines...
18th June 2021/by Paul Mackenzie Ross
The Third-Party Cookie-less Future.

The Third-Party Cookie-less Future

Third-party cookies are "going away" in 2022 and digital marketers need to both understand and prepare for the cookie-less future...
4th June 2021/by Paul Mackenzie Ross
Blog Writing: Tips on How to Get the Most from your Blogging Endeavours.

Blog Writing: Tips on How to Get the Most from your Blogging Endeavours.

Blogs are a hugely beneficial aspect of every website. Clever Marketing look at the reasons why you should add a business blog and what you should do to optimise it.
24th May 2021/by Paul Mackenzie Ross

Clever Marketing Relaunch & Rebrand

After weeks…
10th May 2021/by Paul Mackenzie Ross
What’s So Important About Having A Blog? Hampshire SEO agency Clever Marketing discuss

Google Page Experience Update Expected in June 2021

Back in early May 2020 Google announced Core Web Vitals, a set of technical metrics for websites to gauge user experience. The launch was initially due to be in May 2021 but has now been put back to June 2021.
23rd April 2021/by Paul Mackenzie Ross
Drive more sales with a chatbot

Marketing Automation – The Pathway to Success?

So… full…
9th April 2021/by Lee Prior
Time to Go Full Digital

The Fall and Rise of Direct Mail 

For those of…
26th March 2021/by Lee Prior
Recipeasly. We're Sorry.

Recipeasly: A Lesson in Digital Disruption

“Digital disruption” has been a popular topic in recent years with technically-savvy businesses looking to use digital technology to change the status quo. But what exactly is digital disruption?
2nd March 2021/by Paul Mackenzie Ross
Kennedys Claims Handlers Guide.

Print Design for Claims Handlers Guide

After a few…
23rd February 2021/by Paul Mackenzie Ross
Clever Collaboration: Digital Marketing Agencies and Clients

Optimising Mega Menus for SEO: Digital Marketing Masterclass

Every day our…
30th January 2021/by Paul Mackenzie Ross
Landing Page Design - Good advice from Clever Marketing, design and digital agency in Surrey

Our Digital Agency: Your Strategic Partner

Running your business’ website, there are always a million and one things to do. So you need a strategic partner in marketing...
21st January 2021/by Paul Mackenzie Ross
Google Mobile-first indexing

2020 A Year in Digital

Agency life is challenging. However, rising to these challenges is why we love to do it.
31st December 2020/by Paul Mackenzie Ross
The Most Searched Things on Google in 2020.

The Most Searched Things on Google in 2020

Google has published its top trending searches of 2020 and it will come as no surprise that of the most searched things on Google in 2020 Coronavirus dominated search this year...
11th December 2020/by Paul Mackenzie Ross

Digital Marketing Ninjas, Gurus and Rock Stars

Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding ninjas?
4th December 2020/by Paul Mackenzie Ross
Outsource to a digital marketing agency. How about Clever?

Long Live the Digital Marketing Retainer

Every year a dissenting voice, somewhere in the search engine marketing realm says “SEO is Dead”, states their case and then waits for the inevitable debate.
26th November 2020/by Paul Mackenzie Ross
Expanded Text Ads are new to Google AdWords

Analytics 4, Indexing Requests Suspended: Google in October 2020

It's been an interesting time in the world of Google in October 2020. For us SEOs, involved in the digital marketing of your websites, the significant Google announcements both happened on the same day...
27th October 2020/by Paul Mackenzie Ross
Marketing Development Funds.

Solving the Marketing Development Fund problem

Marketing Development funds should be a great benefit, a potent tool to drive your brand through the channel. So why is it so frustratingly difficult to get them to use it effectively?
5th August 2020/by Lee Prior
Clever Collaboration: Digital Marketing Agencies and Clients

5 Signs that your Web Designer Doesn’t do SEO

The term “web design” is a broad term covering a multitude of disciplines involved in creating websites. But for the moment let’s keep it simple and take it, quite literally, at face value… web design means making websites look good. And who doesn’t want their website to look good?
20th June 2020/by Paul Mackenzie Ross
Why Clever Marketing is Your Digital and Marketing Agency This Decade

Page Experience Ranking

Google are getting really serious about web page experience. So serious in fact that they have announced that they will roll out a new web page experience ranking signal from 2021 and give everyone at least six months notice of the algorithm change.
29th May 2020/by Paul Mackenzie Ross
The Benefits of Working with a Local Design Agency

Google Announces Core Web Vitals – User Experience Signals

Web Vitals from Google is their initiative to provide guidance on User Experience signals for site owners.
5th May 2020/by Paul Mackenzie Ross
Clever Marketing, digital agency in Hampshire.

Microsoft Advertising is the New Bing Ads

Everything must change and so Microsoft Advertising is the new name for Bing Ads.
29th April 2020/by Paul Mackenzie Ross
Google Speed Update Threatens Slow Mobile Sites

Google Shopping Free Listings Are Go

Google Shopping free listings are a welcome new benefit to online retailers in a positive move amidst ongoing events in the world.
22nd April 2020/by Paul Mackenzie Ross
Drive More Sales with a Chatbot

Drive More Sales with a Chatbot

Open up a new channel and drive more sales with a chatbot. Whilst some leads come via email, some from phone calls, chatbots convert better and we can help...
9th April 2020/by Clever Marketing
Digital Marketing in Challenging Times

Digital Marketing in Challenging Times

You know the drill by now.

Stay at home. Don’t leave the house. Unless, of course, you need basic provisions, one session of exercise, to collect medications, or to tend to a vulnerable relative or neighbour.
26th March 2020/by Paul Mackenzie Ross
Time to Go Full Digital

Time to Go Full Digital

The current situation with the coronavirus is absolutely unprecedented. We've outlined some steps for businesses to take and work around the physical restrictions that may impact them. Your business can navigate and take advantage of the always-on digital world.
23rd March 2020/by Clever Marketing
The Coronavirus, Our Digital Agency and Working From Home Tips

The Coronavirus, Our Digital Agency and Working From Home Tips

Now that the Clever Marketing team are all working remotely, it's good to know we are still providing the same exceptional service you've come to expect from us.
19th March 2020/by Paul Mackenzie Ross
Clever Marketing Business Continuity Statement

Clever Marketing Business Continuity Statement

In light of current developments regarding the Coronavirus (COVID-19), Clever Marketing has taken a series of measures to ensure uninterrupted services to all our customers.

Our primary objective is to provide every single one of our customers with business continuity at a time when you need us most.
19th March 2020/by Clever Marketing
Why Clever Marketing is Your Digital and Marketing Agency This Decade

Why Clever Marketing is Your Digital Marketing Agency This Decade

Maybe you’ve…
11th March 2020/by Clever Marketing
SEO word count is not a ranking factor says Google's Jon Mueller.

SEO Word Count is Not a Ranking Factor

There has always…
14th February 2020/by Paul Mackenzie Ross
Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results
22nd January 2020/by Paul Mackenzie Ross
Zero click searches

Dealing with Zero Click Searches

You may have…
15th January 2020/by Paul Mackenzie Ross
Make a Big Impact with Your Annual Report

Make a Big Impact with Your Annual Report

Don’t dismiss an annual report as something that’s produced by accountants for accountants.
31st October 2019/by Clever Marketing
Clever Collaboration: Digital Marketing Agencies and Clients

Collaboration: Digital Marketing Agencies & Clients

Why Digital…
21st October 2019/by Clever Marketing
Brochures - They're even more powerful and compelling than ever before

Brochures: More Powerful and Compelling than Ever Before

In a digital…
25th September 2019/by Clever Marketing
Six Ways to Boost Your Creativity

Six Ways to Boost Your Creativity

A few months ago the results of a study were released that looked at the impact of music on creativity at work.
14th August 2019/by Paul Mackenzie Ross

7: Invest in Paid Search (PPC)

Invest in Paid Search they say. Why? Well put it this way...
5th June 2019/by Paul Mackenzie Ross

6: Keep Doing SEO

8 Steps to…
4th June 2019/by Paul Mackenzie Ross
Have a Content Strategy

5: You Do Have a Content Strategy Don’t You?

8 Steps to…
3rd June 2019/by Paul Mackenzie Ross
Refresh or Rebuild Your Website - Clever Marketing, Hampshire Digital Agency

4: Refresh or Rebuild Your Website

8 Steps to…
31st May 2019/by Paul Mackenzie Ross
Audit your website - Clever Marketing, Hampshire digital agency

3: Audit Your Website

Once you've got the right stats and analysis tools in place and you're armed with a clutch of keywords that you want to drive traffic to your website, then the next thing you need to do is audit your website...
30th May 2019/by Paul Mackenzie Ross
Analyse Your Keywords

2: Analyse Your Keywords: Both in Real Life and on Your Website

How did you reach this page? If you came through organic search which keywords were you searching for? keywords or analyse your keywords? Maybe something else?
29th May 2019/by Paul Mackenzie Ross
Have the Right Analytical Tools - Clever Marketing, Digital marketing Agency, Hampshire

1: Have the Right Analytical Tools

One of the biggest reasons why clients come to us at Clever Marketing is because they do not have enough traffic to their websites...
28th May 2019/by Paul Mackenzie Ross
8 steps to increase traffic to your website

8 Steps to Increase Traffic to Your Website

Increase…
27th May 2019/by Paul Mackenzie Ross
Marketing Your Business with Limited Resources

Marketing Your Business with Limited Resources

Marketing is…
23rd May 2019/by Clever Marketing
5 SEO Myths Debunked - Hampshire SEO agency Clever Marketing

5 SEO Myths Debunked

Starting a…
15th May 2019/by Clever Marketing
What’s So Important About Having A Blog? Hampshire SEO agency Clever Marketing discuss

What’s So Important about Having a Blog?

Every business…
8th May 2019/by Clever Marketing
Landing pages - Is your business ready for landing?

Is Your Business Ready for Landing?

Driving more business from your existing clients and generating new business from prospects is broadly what we all want to do. But where do you send your prospects when you build a new email or PPC campaign?
26th April 2019/by Clever Marketing
Does your business have a brand

Does Your Business Have a Brand?

We all see examples of branding every day. When we're shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
15th April 2019/by Clever Marketing
The Secret to Delivering Meaningful Marketing

What’s the Secret to Delivering Meaningful Marketing?

On a monthly basis we get clients contacting us who want a new website, a new brochure or an advert. Simply doing what is asked of us would be easy, but not true to our ethics.
24th January 2019/by Clever Marketing
Digital Marketing Agency in Farnborough - Clever Marketing, Abbey House, Farnborough

Hello Farnborough

After an absence of nearly two years, Clever Marketing has returned to say Hello Farnborough.
1st December 2018/by Paul Mackenzie Ross
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

Saving More Money on Google AdWords Campaigns

Yes, we know, it's not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you've used it for so long.
26th September 2018/by Paul Mackenzie Ross
5 Key Questions You Must Ask Yourself About Your Website Audience

5 Key Questions You Must Ask Yourself About Your Website Audience

Build it and…
23rd August 2018/by Clever Marketing
Google Ads is the new Google AdWords

Google Ads is the New Google AdWords

Google Ads is the new name for Google AdWords.

Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too.
25th July 2018/by Paul Mackenzie Ross
Saving money on AdWords campaigns - Hampshire PPC Agency

Quickly Saving Money on AdWords Campaigns

Saving money…
25th June 2018/by Paul Mackenzie Ross
Secure Your WordPress Websites

How to Secure Your WordPress Websites

About a year…
17th May 2018/by Paul Mackenzie Ross
Google Speed Update Threatens Slow Mobile Sites

Google Speed Update Threat to Slow Mobile Sites

Every month…
12th May 2018/by Paul Mackenzie Ross
Google Mobile-first indexing

Google Starts Indexing Mobile-First

The Google…
25th April 2018/by Paul Mackenzie Ross
6 Ways to Spring Clean your website

6 Ways to Spring Clean Your Website

Christmas and…
22nd March 2018/by Paul Mackenzie Ross
How do I Rank Higher on Google?

How Do I Rank Higher on Google?

That's a good question, and you've definitely come to the right place to find the answer. As Farnborough's premier digital marketing agency, our Digital Marketing Manager alone has nearly 20 years' worth of experience in the field of Search Engine Optimisation, so let's hear from him...
26th February 2018/by Paul Mackenzie Ross
The new F1 logo

This New F1 Logo

Back in November…
14th February 2018/by Paul Mackenzie Ross
Purple - Colour of the Year 2018

Purple is the Colour of the Year 2018

Whilst we're still in January we thought we'd let you know that Purple is the Colour of the Year 2018.

Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use.
24th January 2018/by Paul Mackenzie Ross
6 good reasons why it's time for a new website

6 Good Reasons Why it’s Time for a New Website

If your business'…
4th January 2018/by Paul Mackenzie Ross
Never be afraid to link out - Clever Marketing.

Never Be Afraid to Link Out

Every so often,…
10th December 2017/by Paul Mackenzie Ross
Identifying thin content for SEO purposes

Identifying Thin Content for SEO Purposes

Have you heard…
29th November 2017/by Paul Mackenzie Ross
Woking works for SMEs

Woking Works for SMEs

A recent report…
16th November 2017/by Paul Mackenzie Ross
Farnborough 6th Form College Prospectus 2018

Farnborough 6th Form College Prospectus 2018

After establishing…
12th October 2017/by Clever Marketing
Build it and they will come - doesn't work if you don't SEO your website

What, Your Web Designer didn’t SEO your Website?

This might sound like a silly remark, but it's quite common for us to utter it. The situation goes something like this...

We'll be talking with business owners about how things are going...
6th October 2017/by Paul Mackenzie Ross
New UKIP logo vs Premier League logo

Meet Flossy – The New UKIP Logo

The latest…
29th September 2017/by Paul Mackenzie Ross
October deadline for SSL certs on Google's Chromium browser- SSL your website

One More Good Reason to Secure your Website

So, securing…
25th September 2017/by Paul Mackenzie Ross
Happy Birthday, HG Wells

Happy Birthday, HG Wells

Today, the…
21st September 2017/by Paul Mackenzie Ross
Content is king

Content is King – For People or Search Engines?

Content is King, the saying goes. But is that for people or search engines, who do you write for?
22nd August 2017/by Paul Mackenzie Ross
Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

Digital publications…
15th August 2017/by Clever Marketing
Stats about video advertising

Why Should You Care About Video Advertising?

With over 5…
9th August 2017/by Paul Mackenzie Ross
Free website audit

What is Your Website Doing for You?

Question: What is your website doing for you?

We asked a selection of small to medium businesses this question and the most common answer we received was... “Not very much”.

For many businesses it was a case of rushing to get a website and ensuring it was mobile-friendly, but not really having a solid idea of what to do with it after that.

Others had plenty of grand ideas for their website but lacked the time or expertise to actually put those ideas into practice.

The result? Little to no website traffic, declining search engine rankings and minimal calls and clicks.

Does this sound familiar to you? Then consider the next question...
21st July 2017/by Clever Marketing
Print's Not Dead

When was the last time your company produced a printed brochure?

The chances…
17th July 2017/by Paul Mackenzie Ross
5 good habits of digital marketers

5 Good Habits of Digital Marketers

Good habits of digital marketers? What are they then?

I'll come clean straight away on this post - I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was - why the negative slant?
5th July 2017/by Paul Mackenzie Ross
The Benefits of Working with a Local Design Agency

The Benefits of Working with a Local Design Agency

The benefits…
13th June 2017/by Paul Mackenzie Ross
What an automated audit will not pick up

Website Audits: What an Automated Audit Won’t Pick Up

Let's look at a couple of simple things an automated audit will not pick up...
7th June 2017/by Paul Mackenzie Ross
Every business needs a website, right?

Every Business Needs a Website, Right?

Every Business…
15th May 2017/by Paul Mackenzie Ross
Web Design Trends 2017

Five Web Design Trends to Look for in 2017

Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top five web design trends we think you should be looking out for in 2017.
28th April 2017/by Clever Marketing
Woking Peregrines

Clever Marketing’s Woking Peregrines

Earlier this…
20th April 2017/by Paul Mackenzie Ross
5 Signs Good PPC Manager - Clever Marketing - Hampshire Digital Agency

5 Signs You Have a Good PPC Manager

Pay Per Click (PPC) advertising is all about buying visits for your website, rather than gaining visitors organically. So it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective.

To ensure lead generation it’s fundamental you have a good PPC Manager. But what kind of traits should you be looking for?
31st March 2017/by Paul Mackenzie Ross
Top tips for driving traffic to your business blog

Top Tips for Driving Traffic to Your Business Blog

Blogs are an…
27th March 2017/by Clever Marketing
Top 5 PPC Trends 2017

Top 5 PPC Trends to Use in 2017

With the introduction…
14th March 2017/by Clever Marketing
Expanded Text Ads are new to Google AdWords

Expanded Text Ads: What Are They and How Do They Differ?

Google replaced…
9th March 2017/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

New Digital Marketing Manager for Clever Marketing

Clever Marketing would like to welcome onboard the new Digital Marketing Manager, Paul Mackenzie Ross.
1st March 2017/by Clever Marketing
Top Ranking SEO Factors 2017

Top Ranking SEO Factors for 2017

Searchmetrics released its annual study of Google’s top search ranking factors recently. This is used as a comparative benchmark for webmasters, online marketers and SEOs to identify patterns and trends.
2nd February 2017/by Clever Marketing
Ways to refresh your website in 2017

5 Ways To Refresh Your Website in 2017

The New Year…
5th January 2017/by Clever Marketing
technical seo issues

10 SEO Problems & How To Overcome Them: Part 2

In our first…
14th December 2016/by Clever Marketing
Landing Page Design - Good advice from Clever Marketing, design and digital agency in Surrey

7 Best Features for Landing Page Design

Many features…
25th November 2016/by Clever Marketing
Accelerated Mobile Pages (AMP Project) can boost your SEO

AMP: What it is & How it Can Affect Your SEO

Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML - a way of building web pages for static content that render quickly.
11th November 2016/by Clever Marketing
The Importance of Branding Consistency - Clever, your brand agency, can help

The Importance of Branding Consistency

When a company visits your website, do they get the same brand experience as they would across your other digital channels? What about offline – is the branding of your brochure or print campaign consistent with your online branding? Brands never want to be predictable but when it comes to marketing strategy, consistency really is essential.
2nd November 2016/by Clever Marketing
graphic design agency

How To Brief Your Graphic Design Agency

A well thought…
13th October 2016/by Clever Marketing
google penguin update 4.0

Penguin 4.0 Has Arrived: Here’s What You Need To Know

Initially introduced…
30th September 2016/by Clever Marketing
Designing your website - 5 things to consider

5 Things To Consider Before Designing Your Website

When it comes…
16th September 2016/by Clever Marketing
The 7Rs of what to look for in an SEO Agency

What to Look For in an SEO Agency

If you have a great website and you’re generating regular content but not getting discovered by prospective clients, it’s likely you’ll need to improve your search results...
17th August 2016/by Clever Marketing
Outsource to a digital marketing agency. How about Clever?

To Outsource or Not to Outsource?

When you own a business, it’s common to have your fingers in many pies, to be part of its every function and process...
10th August 2016/by Clever Marketing
SEO problems and how to overcome them - Part 1

10 SEO Problems & How to Overcome Them: Part 1

We all know…
3rd August 2016/by Clever Marketing
Does your mobile navigation make users happy?

How Mobile Navigation is Changing and How You Can Keep Up

Mobile has…
3rd December 2015/by Clever Marketing
5 Bad Habits of Digital Marketers5 Bad Habits of Digital Marketers

5 Bad Habits of Digital Marketers

As marketers…
12th November 2015/by Clever Marketing
Improve Mobile Conversion Rates - We show you 5 ways

5 Ways to Improve Mobile Conversion Rates

sIf you believed…
5th November 2015/by Clever Marketing
YouTube pre-roll ads - do they work?

YouTube Pre-roll Ads – Are they Worth It?

In a digital…
22nd October 2015/by Clever Marketing
5 Critical SEO mistakes that SMEs are making

The 5 Critical SEO Mistakes SMEs are Making

SEO mistakes…
15th October 2015/by Clever Marketing
How to make the most of LinkedIn groups: three simple steps

Make the Most of LinkedIn Groups: Three Simple Steps

LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?
8th October 2015/by Clever Marketing
An 8 step guide to creating viral content

An 8 Step Guide to Creating Viral Content

For most digital…
1st October 2015/by Clever Marketing
How has link building changed?

How has Link Building Changed?

As a digital…
10th September 2015/by Clever Marketing
Five ways to improve your PPC ads

Five Ways to Improve your PPC Ads

When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.
3rd September 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

The Brands Doing Content Marketing Right: Part 2

Back in May,…
27th August 2015/by Clever Marketing
How To Create Multi-Generational Content

How to Create Multi-Generational Content

As a marketing…
20th August 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

How to use Vine in your Marketing Strategy

We’ve spoken…
13th August 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

It’s Not All About Google. What About Bing?

The story of Google and Bing is straight out of a comic book or film: it’s a classic case of one character getting overshadowed by the bigger, showier one.
30th July 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

How Has Keyword Research Changed In Recent Years?

When we say…
23rd July 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

What Is Native Advertising?

“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But what is native advertising, and should every brand be getting involved?
17th July 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

Inspiring Trust Through Print Marketing

These days, the general impression is that digital rules the roost. Wherever you look, there are experts and blogposts dictating to you that online and social media are where it’s at. It can seem like there’s no alternative, and that’s where your budget should go.
2nd July 2015/by Clever Marketing

Should You Create Buyer Personas?

We’ve talked…
25th June 2015/by Clever Marketing
SEO tools - Seven of the best.

Seven of the Most Useful Online SEO Tools

The internet can be thought of as an enormous playground for digital marketers. It’s teeming with useful, innovative and mostly free tools just waiting to measure, track and analyse your online presence.
18th June 2015/by Clever Marketing

Go Big or Go Home?

Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat – growing a business can be tough, so you’ve made a huge achievement already.
11th June 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

How to Write Better Sales Copy

“I’m not trying to write a novel, I’m just trying to sell a product”

We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?
4th June 2015/by Clever Marketing

12 Unexpectedly Easy Tips for Accelerating Sales

When it comes…
28th May 2015/by Clever Marketing

Is Your Packaging Letting You Down?

If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.
15th May 2015/by Clever Marketing

The Brands Doing Content Marketing Right – Part One

By now, you’ll…
7th May 2015/by Clever Marketing

How to Make Data-driven Marketing Decisions

As marketers,…
30th April 2015/by Clever Marketing

The A-Z of Digital Marketing Jargon

SEO, PPC, content marketing, re-targeting... if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind - here’s our comprehensive A-Z of the most popular terms to make sure you stay in the know!
24th April 2015/by Clever Marketing
Our Top 5 Easter Marketing Campaigns

Our Top 5 Easter Marketing Campaigns

Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel.

However, there also tends to be a lot of noise in the market at this time of the year, making it hard for you to make yourself heard. Struggling for original ideas to help you stand out from the crowd this Easter? Here’s five of our favourite Easter marketing campaigns to inspire you, all of which have had eggcellent (sorry!) results:
2nd April 2015/by Clever Marketing

How to Produce Good Content: The 9 Golden Rules of Content Marketing

Although content…
2nd April 2015/by Clever Marketing

5 Lessons from Great Businessmen and Entrepreneurs

Now that the…
25th March 2015/by Clever Marketing

How to Get Started with Segmentation

If you’re…
16th March 2015/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

Our Top 6 Print Marketing Campaigns

In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design, strong copywriting and brand identity.
12th March 2015/by Clever Marketing

Should You Build An App?

A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”*
5th March 2015/by Clever Marketing

How Well Are You Really Selling Yourself? A Guide for Small Businesses

It doesn’t…
27th February 2015/by Clever Marketing

How to Set – And Stick To – Your Print Marketing Budget

No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a bugbear.
12th February 2015/by Clever Marketing
Improve Mobile Conversion Rates - We show you 5 ways

Getting Your Mobile Marketing Strategy In Shape

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue the point that, actually, we should no longer be distinguishing between devices.  These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.
5th February 2015/by Clever Marketing

5 Reasons Why LinkedIn is Your Secret B2B Marketing Weapon

When I say…
29th January 2015/by Clever Marketing
How Important Are Personalisation And Localisation For Your Business?

How Important Are Personalisation and Localisation for your Business?

According to…
22nd January 2015/by Clever Marketing

How to Streamline Your Print Marketing

A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece.
15th January 2015/by Clever Marketing

New Year, New Marketing: How to Kick Start your Marketing in 2015

The beginning…
8th January 2015/by Clever Marketing

The 10 Most Important Start-ups of 2014

With 2015 knocking,…
26th December 2014/by Clever Marketing
Tone of Voice and brand identity

“You talkin’ to me?” The Importance of Tone of Voice

How do you…
18th December 2014/by Clever Marketing
Panda and Penguin - just two of the updates to Google's ranking algorithm that have caused a stir in the SEO world.

The Beginner’s Guide to Google’s Algorithm Changes

In recent years,…
9th December 2014/by Clever Marketing
Digital marketing strategy - why your SEO and PR should be integrated

Why and How your SEO and PR Strategies Should be Integrated

Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.
4th December 2014/by Clever Marketing

Christmas Crackers: The Most Successful Christmas Marketing Campaigns

It’s that…
2nd December 2014/by Clever Marketing

The Importance of A/B Testing to Your Marketing Strategy

Marketing can…
27th November 2014/by Clever Marketing
Print ads are still relevant

Five Reasons Why Print Ads are Still Relevant in an Increasingly Digital World

The internet…
25th November 2014/by Clever Marketing

Brand Collaboration: Is it Right for your Business?

Forming strategic alliances with other brands can be a cost-effective and mutually beneficial way to both market your business and produce content. Brand collaboration can take many forms; from actively promoting each other on social media, to co-branding and launching a new product.
20th November 2014/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

The Essential Marketing Toolkit for Small Businesses

In your first few years of business, everything can seem a bit overwhelming. You’ve built your company from the ground up and acquired a small but loyal client base, but now people are telling you that you need to market yourself, too. Where do you start?
18th November 2014/by Clever Marketing

The Pros and Cons of Marketing Automation

If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all sizes is marketing automation.
13th November 2014/by Clever Marketing

How to Make Twitter Work for your Business

As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from strength to strength in its eight year lifespan, an impressive 500 million tweets are now sent on an average day. It’s obvious that Twitter isn't going anywhere, and brands who are yet to embrace it are missing key promotional opportunities.
11th November 2014/by Clever Marketing
Clever Marketing, digital agency in Hampshire.

How ‘Social’ are you? Building a Cross-Platform Presence for Your Brand

You’ll know by now that making your digital channel a success is about so much more than building a website. Social media has brought brands and consumers closer together than ever before - your audience now has access to multiple new touch-points with you, providing more opportunities to build up meaningful and profitable relationships. Led by Facebook, the number of social networks has grown considerably in recent years.
6th November 2014/by Clever Marketing

How to Optimise Your eCommerce Process for Increased Sales

Do you find your customers always drop off during the checkout process? Have you got no problem getting leads, but are struggling to make them convert?
4th November 2014/by Clever Marketing

The Rise of YouTube And How You Can Use It

From humble beginnings in 2005, YouTube now sees over 1 billion unique visits each month. Content is uploaded, viewed and shared through YouTube at unprecedented rates, providing significant opportunities for brands.
31st October 2014/by Clever Marketing
Top Ten Web Design Trends You Need to Look Out For In 2015

Top Ten Web Design Trends You Need to Look Out For In 2015

Autumn’s…
29th October 2014/by Clever Marketing
Increase the Efficiency of your Business with Web2print!

Increase the Efficiency of your Business with Web2print

As businesses continue to move online for the majority of their processes, it seems print is no exception. Web2print is a service born out of a need for streamlined, cost-effective and flexible online print ordering solutions.
24th October 2014/by Clever Marketing
How to: Retain Customers and Build Brand Loyalty

How to: Retain Customers and Build Brand Loyalty

Contrary to popular belief, you don’t need to invest half of your budget in 'flashy ad campaigns' or a new sales team in order to build your customer base. The real secret to longevity and expansion for your business may just be customer retention, rather than attraction.
22nd October 2014/by Clever Marketing
5 easy tips to ensure your blog gets noticed

5 Easy Steps to Ensure Your Blog Gets Noticed

The popularity of free and intuitive blogging platforms, such as Blogger and WordPress, has meant that anyone with an internet connection can now create a blog and publish their opinions to their heart’s content.
16th October 2014/by Clever Marketing
5 Reasons Why Infographics Should Be Part Of Your Content Marketing Strategy

5 Reasons Infographics Are Essential to Your Content Marketing

Infographics…
14th October 2014/by Clever Marketing
Are You Communicating Responsively?

Are You Communicating Responsively?

Future-proof…
10th October 2014/by Clever Marketing
Are my photos good enough for my brochure?

Are my Photos Good Enough for my Brochure?

How many times have you had to send photos to the company producing your brochure, only to be told they are not suitable, or to be disappointed with the final result?
3rd October 2014/by Clever Marketing
Print's not dead!

Print’s Not Dead!

As technology…
26th September 2014/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

How to Write a Design Brief to be Proud of!

Taking time out to write a design brief to be proud of can seem like a pretty daunting task; especially if you have little or no experience of ever completing one. How do you get all your ideas across in a clear and concise way, and make sure the designer is on your wavelength? Well, here at Hampshire Digital Agency Clever Marketing we have put together a few points which should help get you on the right track.
24th September 2014/by Clever Marketing
Marketing automation benefits from Clever Marketing, the Hampshire digital marketing agency.

Marketing Automation Benefits

Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.
6th July 2014/by Clever Marketing
Avoid being pigeonholed by customers

Avoid Being Pigeonholed by Customers

Many of us…
6th June 2014/by Clever Marketing
Maximising prospect engagement – getting your marketing heard

Maximising Prospect Engagement – Getting Your Marketing Heard

It is getting…
6th May 2014/by Clever Marketing
Putting your website through its paces

Putting your Website Through its Paces

For many businesses,…
6th May 2014/by Clever Marketing
Clever Marketing, digital agency in Hampshire - Call 01276 534 680.

Appealing to Different Customer Budgets

One thing many…
6th April 2014/by Clever Marketing
Converting leads into sales - Lead generation from Hampshire SEO agency, Clever Marketing

Converting Leads into Sales: 3 Key Factors

It is great when a marketing campaign generates a sizeable pot of new business leads and warm contacts. This achievement though presents the immediate challenge of converting that interest into sales.
6th March 2014/by Clever Marketing
How easy is it to buy from you?

How Easy is it to Buy from You? A 5 Step Checklist

Most businesses…
6th February 2014/by Clever Marketing
Build competitive advantage by enhancing your customer experience

Build Competitive Advantage by Enhancing your Customer Experience

With the arrival of the New Year, many businesses are looking ahead and planning how to make the next 12 months even bigger and better than the last.
6th January 2014/by Clever Marketing