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TECHNICAL SEO

THE HAMPSHIRE SEO AGENCY
THAT DELIVERS RESULTS!

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WHAT IS SEO?
TECHNICAL SEO

Search Engine Optimisation (SEO) Services

Technical SEO is the process of optimising a website from a technical perspective in order to make the website faster and more easy for search engines to crawl, understand and index, thus hopefully resulting in better rankings.

Whereas “regular SEO” is relatively easy, with practitioners generally fixing words and copy in titles, descriptions, body copy etc. technical SEO requires a high degree of technical knowledge. Beyond “on page SEO”, the technical practitioner may require additional skills such as HTML, CSS, JavaScript and a technical understanding of managing web servers.

To be clear, a highly skilled, advanced and experienced SEO practitioner may well have a lot of the technical SEO skills, but this area of practice does require advanced technical skills.

Clever Marketing are experts in technical SEO.

If you’re interested, some of the aspects of technical SEO include:

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SOME OF THE ASPECTS OF TECHNICAL SEO INCLUDE:

Site Structure

Is your information architecture logical? Is your site structure well-organised and easy to understand? If so, then users will be able to easily navigate your content. More importantly, search engines need to also be able to understand your site, it helps them to crawl, index and rank your webpages.

XML Sitemaps

Sitemaps for visitors are helpful but for search engines to be able to crawl efficiently, index correctly and rank effectively, you’ll want to document your well-structured website in a way that they understand. Well-bult XML sitemaps will ensure your site is crawled.

Thin Content

Website content needs to meet the needs of your visitors and users. If you are experts in a particular subject then you need to demonstrate this expertise and a couple of hundred words is not enough to convey the level of your knowledge. We can quickly identify thin content and advise on solutions to improve your copy.

404 Pages

Websites are dynamic and you’ll be regularly adding and changing content to reflect the nature of your business, services and product offerings. Sometimes, content maybe removed and you’ll end up with broken links and pages displaying the dreaded HTML 404 errors “not found”. We can identify and fix 404 errors as they are not good for the user experience and are not helpful for search engines.

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Our SEO Expertise

Our in-depth approach to SEO is also wide-ranging.

We “start with why” and get to know you your business and your customers. Only then can a truly effective SEO campaign be a total success.

When you secure our SEO services you will gain the competitive advantage of having full transparency of our methods and seeing our full suite of search engine optimisation techniques including:

Business Intelligence

We start by taking a deep dive into your business model and fully understand your products and services, who your customers are and what they need.

Keyword Research

Once we understand your business model and know your audience, we analyse the keywords that are likely to attract the most relevant traffic; visitors who will engage and convert.

SEO Strategy

With an innate understanding of your business offering and who your audience are, we develop an SEO strategy that is designed to deliver over the medium and long term.

SEO Audits

Let’s analyse an existing site or webpage. We can see exactly what you need in terms of technical fixes, copy and keyword help. We can audit other websites too for competitive analysis.

Local SEO

Being found first on local search is more important than ever these days, and we’ll make sure your business is found in the local rankings.

eCommerce SEO

Selling online is a vital service, we ensure that your ecommerce site is fully optimised to compete with the competition.

On-Page SEO

We have over twenty years’ copywriting experience and the same in search engine optimisation. We’ll make your pages stand out.

Technical SEO

This is where our expertise extends to the web development level. You’ll have pages that look good and function well too.

Mobile SEO

Your website has to be mobile-friendly and designed to be mobile-first, ensuring the best user experience on hand-held devices.

SEO Reporting

Analysing the traffic and measuring results, we adjust your ongoing SEO campaigns and advise on your content marketing plan, further SEO and supporting channels.

Work With The Best SEO Agency in Hampshire

Why wait? Here’s your opportunity to work with the digital marketing agency who truly understands you and your future strategy… Enquire Now and discover why we are the number one choice for local, national and global businesses.

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“They have done excellent work in helping us develop and deliver direct digital campaigns, optimise our website and keep our rankings very high on Google and other search engines without having to resort to highly expensive alternative options.”

Business Development Manager | RHW

60% year-on-year organic traffic increase.

500% increase in goal conversion rate.

Nearly 500% increase in goal completions.

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HAMPSHIRE

Abbey House
Arena Business Centre
Farnborough Road
Farnborough
Hampshire
GU14 7NA

SURREY

Building B
Watchmoor Park
Riverside Way
Camberley
Surrey
GU15 3YL

BERKSHIRE

100 Berkshire Place
Winnersh
Wokingham
Berkshire
RG41 5RD

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