With a strong local keyword plan and content strategy, you’ll want to implement all the SEO skills at your disposal. The very first thing you’ll need to do, beyond the information architecture of your website, is optimise each individual page.
This is your on-page SEO.
Ensuring your keywords are in your h1, h2, h3 tags and in the body copy is the first, most simple step. Making sure you have enough copy, your keywords and phrases are mentioned enough times (Why should you rank for a term that isn’t used?) are next. You can demonstrate expertise through in-depth articles (1,000+ word counts) whilst on product pages, it may be wise to keep initial content to an enticing minimum.
Behind all this obvious optimisation are items such as your hallowed title and meta descriptions, adding useful image with relevant and meaningful filenames, useful alt and description attributes.