Digital design from Clever Marketing to promote business development within the digital economy of the 21st century.
Design is design, right? Well actually, no, it’s not that simple. Traditional design was limited to a single media – print – and so it only needed to consider that single perspective. Design for the digital world requires a far broader skill set to ensure your brand is displayed correctly across dozens of formats with a variety of resolutions and screen sizes. A design that looks good on a 15-inch laptop also needs to look good on a mobile or tablet.
Digital is also far more versatile than traditional design, so an appreciation of how to weave in rich media to enhance your design is a new and vital consideration when looking to deliver engaging assets.
That is not to say there is no place for print – far from it, in fact, now that technologies such as quick response (QR) and augmented reality (AR) are blending the once disparate worlds of print and digital media consumption. Clever Marketing, with our history of print design, are uniquely placed to deliver the best of both.