SEO Keyword Research

SEO Services, Hampshire, Surrey & Berkshire

Keyword research is the bedrock of SEO.

Starting with excellence is the basis of a solid SEO strategy, so it pays well to conduct intelligent, in-depth keyword research before embarking upon your SEO project.  

Keyword research should align with the overall business plan and wider marketing strategy, considering user personas and understanding user intent as appropriate. 

 Thoroughness, rigour, deep expertise and experience are the hallmarks of a clever marketing strategy. 

Established keyword KPIs
Keyword discovery for more clicks
User intent analysis and matching
Keyword strategy to match your audience

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Your SEO keyword strategy will include:

  • Finding the most relevant keywords to your products and services.
  • Understanding the landscape in which your keywords operate in.
  • Matching user intent to keywords and content.
  • Having a clear vision of search volumes.
  • White-hat safe tactics 
  • Google partner 
  • Knowing your competitors and developing opportunities.
  • Over 200 signals monitored 
  • Analysis and consultation 
“ We have been working with Clever for almost a year now, to drive SEO and to provide new digital collateral. As part of that process, we undertook a project to completely review our digital marketing needs and create a new website that would deliver improved customer experience and strengthen our brand in the marketplace. The advice and development support has been excellent, the team are always responsive and have delivered a large-scale project to budget and within agreed timeframes. We are very excited to be working with the team at Clever to further develop our digital tools to better inform and serve our customers. ”
Adveco
AdvecoMarketing Manager
“ Harry and the team have been a pleasure to work with. Consistently went above and beyond to deliver excellent content, particularly on a project involving two animated videos. The team did an outstanding job on our website redesign and we felt they were committed to helping grow our brand and online presence. Would definitely work with CM again in future. ”
City Defend
City DefendDesign & Marketing Manager
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Why keyword research?

Keyword research can appear to be very simple, selecting a few key terms that reflect your business’ products and services. However, professional keyword research involves deep analysis and understanding of keyword data. 

By working to understand your business goals and aligning with your broader marketing strategy, Clever Marketing will discover and recommend the most relevant keywords. By further tapping into the profiles of your ideal demographics, we match the user intent of searchers to the personas of those who buy your products and services. 

Using our deep experience in true keyword research, we develop keyword clusters and content strategies to help you create the best experience for your audience. Surfacing the most relevant keywords to align with search intent, understanding both what users are looking for and, most importantly, why, is crucial to your organic success.  

Call Clever Marketing on 01276 534 681 to discuss your keyword research requirements. We are experts in deep keyword analysis and matching terms with your users’ intent. 

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