Google Ads

Get discovered online with Google Ads

Google Ads is the gold standard of Pay-Per-Click (PPC) systems.

Originally launched as Google AdWords in 2000, Google Ads was the first large-scale pay-per-click platform. Starting primarily as text adverts, businesses can now run campaigns for display ads, videos, shopping ads and even app ads. 

Google Ads are hugely effective and especially useful when you’re competing organically against bigger brands with deeper pockets. By bidding on certain keyword terms, you can rank ahead of the competition, especially for new businesses and products. 

Set a budget and see your paid listings appear ahead of organic search results. With expert management and controlled budgeting, PPC ads are a cost-effective aspect of any digital marketing campaign. 

google ads
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Increase visibility on major platforms
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Generate high quality leads
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Drive targeted traffic to your site
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Deliver better ROI on your spend

Paid Media Services

Our paid media services include all the major advertising channels including search engines and social media.


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Find out more about how Mircosoft Ads can help your business.


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Intelligent ads across all the major social media platforms.


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Eye-catching ads to capture the attention of your target audience.


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Programmatic ads to capture the right audience, in the right place at the right time.

Google Ads Services include:

Pay-Per-Click Management

At Clever Marketing we manage unrivalled campaigns combining Google Ads, Bing Ads, YouTube Ads, Google Shopping Ads, Paid Social and other PPC platforms for our extensive list of customers to deliver results:

Lead Generation

Clever Marketing combine Google Ads and other technologies to generate more leads for your business.

Remarketing Ads

Make more of your website traffic by showing adverts to people who have previously visited your website.

Brand Awareness

Google Ads offers unparalleled reach for growing your brand awareness.

Ecommerce Ads

Paid ads can boost your ecommerce visibility to users looking for your products.

Why Google Ads?

Google Ads is the number one ad platform in search, with options to run text-only messages, visually appealing display ads and videos. 

Using the Google Ads platform, you can choose the keywords you want to appear for, set your bids, manage your budget and see your ads appear above the organic search listings. 

With careful and expert PPC management, you can target your ads to specific audience types and adjust your campaigns. The data in Google Ads allows you to see the effectiveness of individual keywords, ads and campaigns, so you can make informed decisions on which campaigns are working and where you can make improvements.  

For nearly twenty years now, our team have been managing Google Ads, so to secure their wisdom and knowledge, call Clever marketing on 01276 534 680 and chat with the PPC team about your next project. 

Google Ad FAQs

Google Ads (formerly Google AdWords) is an online PPC advertising platform where businesses can promote their products and services to their potential customers on Google Search, Display ads, YouTube Ads and other sites.

Google AdWords means Google Ads, it is the previous name for the most extensive and powerful digital advertising platform now.

Google Ads works in different ways depending on the type of campaign you choose. When your potential customers are searching on Google, browsing websites on the Internet or watching videos on YouTube, Google Ads campaigns will show your ads to the right audience at the right time.

Both Google Ads and SEO appear on Google search results, they look similar, but there are important differences:

  • Google Ads will appear first at the top of the page. Organic results (SEO) will appear below the ads and sometimes below other snippets like Google Maps.
  • Google Ads are paid clicks and organic clicks you don’t need to pay anything for them.
  • Google Ads are quick to deploy, and SEO can take weeks or months to rank well on the search results.

Search Ads are text-based format ads, they will show on the search results when people search for your services/products.
Display Ads are text or image-based format ads that will be shown on websites or apps when are visited by your potential customers.
Video Ads are video or image-based format ads that appear before or during YouTube videos.

PPC (Pay Per Click) is the advertising model where you only pay when a user clicks on your ads.

The cost of a campaign in Google Ads will defined by your budget settings, so you decide how much you want to spend per day. You are charged when users click on your ads to call your business or visit your website.

To start advertising on Google Ads you have to sign up for free and you will be able to create your campaign within minutes. As a quite complex platform, it requires lots of settings correctly done, we recommend working with an experienced agency to get the most from your budget. You can call Clever Marketing to start advertising on Google Ads today.

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Speak with our team of in-house experts to see how you can get started today.

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