” Clever Marketing has been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team. “
Managing Director | KBIS HORSE INSURANCE LTD
The Google Search Ads platform gives businesses the ability to showcase their services to people as they search for products or solutions through Google. The system runs on a Bid basis and so an understanding of that fiction is vital for the success of any campaign.
Google Video Ads allows businesses to place advertisements over popular videos. There’s also a feature that allows the business to show advertisements for specific videos that their target audiences engage with on YouTube. Businesses like yours are now able to segment & target viewers with relevant adverts to generate traffic, leads & sales.
From setting up new Google Ads accounts for clients to auditing existing accounts there’s always an opportunity to capitalise on the platforms benefits for the businesses we work with. Such as utilising Google Search Ads & Google Shopping Ads to promote products and services on Google’s search engine and its partner network.
Google Display Ads is another channel of opportunity for businesses to increase brand awareness to new audiences & to remarket to existing leads, customers & website visitors. The ads would be displayed in the form of image & text banner advertisements on other websites and apps.
As a Google Partner Agency based near London, we have a great expertise on Google Ads management. Our fully certified team are experts in all areas of Google advertising, such as:
Clever Marketing combine Google Ads and other technologies to get more leads for your business.
Google Ads (formerly Google AdWords) is an online PPC advertising platform where businesses can promote their products and services to their potential customers on Google Search, Display ads, YouTube Ads and other sites.
Google AdWords means Google Ads, it is the previous name for the most extensive and powerful digital advertising platform now.
Google Ads works in different ways depending on the type of campaign you choose. When your potential customers are searching on Google, browsing websites on the Internet or watching videos on YouTube, Google Ads campaigns will show your ads to the right audience at the right time.
Both Google Ads and SEO appear on Google search results, they look similar, but there are important differences:
Search Ads are text-based format ads, they will show on the search results when people search for your services/products.
Display Ads are text or image-based format ads that will be shown on websites or apps when are visited by your potential customers.
Video Ads are video or image-based format ads that appear before or during YouTube videos.
PPC (Pay Per Click) is the advertising model where you only pay when a user clicks on your ads.
The cost of a campaign in Google Ads will defined by your budget settings, so you decide how much you want to spend per day. You are charged when users click on your ads to call your business or visit your website.
To start advertising on Google Ads you have to sign up for free and you will be able to create your campaign within minutes. As a quite complex platform, it requires lots of settings correctly done, we recommend working with an experienced agency to get the most from your budget. You can call Clever Marketing to start advertising on Google Ads today.