Print is far from dead; it has just become so familiar to us that we barely even think about it for the most part. But just look around you – print is everywhere. The posters you see on the roads, railways and bus stops, the publications and reference materials in the library, the flyers handed out in the high street, the mailers dropped through your letterbox; the list goes on.
These are only a few of the hundreds of ways in which print is used every day to promote products and services, and with the advent of quick response (QR) and augmented reality (AR), print has also been able to cross the divide to drive traffic to online assets while delivering the tactile experience that we still respond to.
Designing for print is a specialised skill that most agencies simply aren’t equipped for, but thankfully our team of in-house designers have all cut their teeth in print and still have a love for designing for traditional media.