PRINT DESIGN

Print Design Agency Hampshire, Surrey & Berkshire.

Print is far from dead; it has just become so familiar to us that we barely even think about it for the most part. But just look around you – print is everywhere. The posters you see on the roads, railways and bus stops, the publications and reference materials in the library, the flyers handed out in the high street, the mailers dropped through your letterbox; the list goes on.

These are only a few of the hundreds of ways in which print is used every day to promote products and services, and with the advent of quick response (QR) and augmented reality (AR), print has also been able to cross the divide to drive traffic to online assets while delivering the tactile experience that we still respond to.

Designing for print is a specialised skill that most agencies simply aren’t equipped for, but thankfully our team of in-house designers have all cut their teeth in print and still have a love for designing for traditional media.

Clever Marketing would like to re-introduce you to the lost art of print design. Here are a few pointers:

  • Always consider size and resolution at a given distance to ensure your message is clear in your chosen environment
  • Be aware of your medium. Is it paper, acrylic, canvas? Different surfaces require different design attributes
  • Print isn’t limited to 2 dimensions – explore 3-dimensional options in your design to make your campaign “pop”
  • Make the most of technology – use QR or AR to reap the benefits of a digital experience

These are just a few of the things you’ll need to consider when looking at the traditional print format – but do not worry, as Clever Marketing will be here every step of the way to ensure you achieve professionally designed assets that deliver results.

OUR PRINT DESIGN SERVICES CAN INCLUDE…

Digital Print

For many years now, our industry has been able to offer digital print technology as opposed to traditional litho printing. It can give the same quality at a more competitive price for smaller quantities, as well as offering flexibility in areas like personalisation.

Finishing

The visual and tactile characteristics of your project go beyond the printing press. You might want to embellish with a metallic foil, or cut out an interesting shape. Why not explore these options for that extra touch.

Exhibition Stands

Sometimes, brochure and digital assets are not enough to promote your business – this is when you might decide to exhibit at a trade show or have a presence in a foyer. A popup or banner stand can make an eye-catching statement and give you an asset that can be rolled out again and again.

Featured case study

As part of a campaign promoting their air conditioner range, LG approached us to provide a solution for their shop windows. Our answer was a transparent window vinyl that could be easily removed once the campaign had run its course. Based on an image of their air conditioning units in a domestic setting, the design is held together within a masked circles pattern, taking advantage of the transparent material to provide a softened edge.

RELEVANT CASE STUDIES

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