Print is far from dead; it has just become so familiar to us that we barely even think about it for the most part. But just look around you – print is everywhere. The posters you see on the roads, railways and bus stops, the publications and reference materials in the library, the flyers handed out in the high street, the mailers dropped through your letterbox; the list goes on.
These are only a few of the hundreds of ways in which print is used every day to promote products and services, and with the advent of quick response (QR) and augmented reality (AR), print has also been able to cross the divide to drive traffic to online assets while delivering the tactile experience that we still respond to.
Designing for print is a specialised skill that most agencies simply aren’t equipped for, but thankfully our team of in-house designers have all cut their teeth in print and still have a love for designing for traditional media.
Clever Marketing would like to re-introduce you to the lost art of print design. Here are a few pointers:
- Always consider size and resolution at a given distance to ensure your message is clear in your chosen environment
- Be aware of your medium. Is it paper, acrylic, canvas? Different surfaces require different design attributes
- Print isn’t limited to 2 dimensions – explore 3-dimensional options in your design to make your campaign “pop”
- Make the most of technology – use QR or AR to reap the benefits of a digital experience
These are just a few of the things you’ll need to consider when looking at the traditional print format – but do not worry, as Clever Marketing will be here every step of the way to ensure you achieve professionally designed assets that deliver results.