Digital Brochures Reduce Carbon for ESG and B Corps
Talking with one of our clients this week we were delighted to discuss their commitment to reduce carbon with digital brochures. Being an incredibly traditional business (Over 250 years old), they’d always used printed brochures, and with great success. However, their new leadership team are now modernising the firm. The reasoning behind their increasing transition […]
The Continuing Importance of Graphic Design in 2024
Graphic design is still massively important for businesses in 2024. We would say that though, wouldn’t we? We’re a full-service design and digital agency, so it’s in our interest to keep the topic of graphic design alive. But let’s be honest, because that’s what’s kept customers coming back to us for the past 17 years […]
2023 Christmas Hours
As another year draws to a close we wanted to say a sincere thank you to all our clients and readers. This year, so that our team can celebrate the festive season with their loved ones, please be aware that our offices will be closed from: Midday on Thursday 21st December 2023 and will reopen again […]
Peach Fuzz is the Colour of the Year 2024
For nearly 25 years now Pantone has been giving the world a “color of the year” [You mean colour of the year, surely? Ed] For 2024, that colour is… drumroll… Peach Fuzz!
Peach Fuzz 13-1023 that is.
DIY SEO vs Using a Digital Agency
You’ve got a brand-new website design and now you need traffic and leads to drive sales for your business. What do you do next? Search Engine Optimisation (SEO) is an effective way to raise your website profile in the search engine results pages (SERPs). What’s more, it’s commonly understood to get “free” traffic. And this […]
Why Your Business Needs a Digital Marketing Review
When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time to conduct a digital marketing review. You’ll be glad you did… What is a Digital Marketing Review? A digital marketing […]
The Clever Approach to AI: Craftsmanship in a Digital World
We’ve only just started the month, and are already closing in on calendar year end, but I’s been an incredibly busy period for our digital marketing agency. The Online Safety Bill Just a week ago, a ripple went through the regulatory landscape as the UK Government’s Online Safety Bill became law. The main aim of […]
25 Years of Google Search
Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital Marketing Manager and Head of Digital and such a huge part of that time has been spent working heavily with […]
The Twitter X Rebrand
As a digital marketing agency we’ve been watching the acquisition of Twitter with great interest. Twitter is just one of the channels through which we conduct business, if not for ourselves for some of our clients. So, when Elon Musk brought it for $44billion we hoped that, as with most other primary tools, it would […]
Happy Birthday WordPress, 20 Today!
The team here at Clever Marketing just wanted to say Happy Birthday, WordPress. It’s amazing to think that it’s been a whole two decades since WordPress launched and how it’s evolved and stabilised over that time has been truly incredible. My own recollections of downloading and installing WordPress in 2003 are very different from how […]