Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will not be listed on the first page of Google organic results.
You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]