Social media. It’s easy. Tap a few sentences into Twitter, share a cat pic, broadcast a link, Facebook, retweet, LinkedIn, piece of cake right?
Right. And yet so very wrong.
You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).