Your website has two audiences you need to cater for: the human one you know about and the unseen army of bots and spiders that routinely crawl and index every asset on every page to determine when and where information should appear in the search engines.
Search engine optimisation (SEO) is a skill known to many but only truly understood by relatively few. The Clever Marketing team are experts not only in the technical aspects of SEO but also on the impact effective SEO can have on business development through digital marketing.
SEO affects far more than organic search results though; it will directly influence quality scores on pay-per-click (PPC) campaigns which in turn can impact the average cost per click charged on specific search terms.
There is far more to say than can be explained on this website, but here’s an overview of some of the fundamentals.