With every business needing a website these days, the world wide web is awash with sites, all competing for attention.
The only way to stand out from the crowd is by devising and executing a clever marketing strategy. Using industry standard best practice, Surrey digital agency Clever Marketing will ensure that your website is performing to the best of its capabilities and we do this in a number of ways…
Conducting SEO is the art and science of fine-tuning a website so that it performs well in the Search Engine Results Pages (SERPs).
First, we put in place the professional tools a website needs, such as Google Analytics and Google Search Console so that we can analyse and monitor your website’s traffic.
Then we conduct keyword research and apply all our findings to make your site perform better in the organic search results. This is when we do all the technical tweaks and modify your content so that it is more “search-engine friendly” meaning your pages have the best possible chances with the search engines.
As a result, you’ll see your search engine rankings improve and click through rates (CTR) increase as we generate more relevant traffic for your business’ website.
This screenshot above is an example from Google Analytics showing how we increased organic traffic 50% year-on-year.
Supplementing organic results, are the paid results such as Google AdWords and Bing Ads. Paid search gets you ahead of the organic results, so if you have a new website needing a boost until your organic results catch up, or you’re an established business that requires extra volumes of traffic, PPC is well worth it.
Whether you have an existing PPC account or need a new one set up, Clever Marketing will manage your account for you, ensuring Return On Investment and delivering qualified traffic to your website.
And have you considered paid Facebook, Twitter and LinkedIn advertising? We have expertise in running all these paid ads as part of your multichannel marketing strategy. LinkedIn is particularly key for targetting certain business demographics, so we’re happy to help you develop LinkedIn campaigns for sponsored posts, text ads and InMail activity.
The above screenshot shows how we took a website’s traffic from near zero to nearly 1,000 sessions per day using Pay Per Click. More importantly, this FMCG website earned £9,000 in orders per month from £1,000 in ad spend – that’s an excellent 9:1 ROI.
With your PPC campaigns, you might want to consider new landing pages for your site to handle traffic specifically from paid search and we can build those for you too.