Fresh Intranet are a specialist Intranet Service Provider dedicated to delivering intranet solutions based on the Microsoft SharePoint platform. They engaged Clever Marketing to overhaul their demand generation campaigns to increase the number of leads being delivered.
Clever Marketing conducted a review of the campaign set up, search terms and associated landing pages and recommended revisions to increase the ROI on campaign spend.
We matched search terms with Fresh solutions and created a suite of 12 individual landing pages focussed on targeted content with more relevant calls to action. Within a matter of weeks, the campaign cost had been reduced whilst the number of high-quality leads had increased by 300%.
Since this initial success, the suite of landing pages has been expanded based on analysis of the campaign metrics and the number of leads has continued to increase.
This campaign proves the value of dedicated landing pages, the impact they can have both immediately and in the medium to long term.