Fresh are a specialist Intranet Service Provider dedicated to delivering business intranet solutions based on the Microsoft SharePoint platform. Fresh engaged Clever Marketing to overhaul their lead generation campaigns, with the goal of improving both the quality and volume of leads.
Clever Marketing conducted a thorough review of the campaign architecture, keyword analysis and associated landing pages, recommending revisions to increase the ROI on campaign spend.
We matched search terms with Fresh solutions and created a suite of a dozen individual landing pages rich with more targeted content and clearer, highly relevant calls to action. Within a matter of weeks, the campaign cost had been reduced whilst the number of high-quality leads had increased by 300%.
Since this initial success, the suite of LPs has been expanded based on analysis of the campaign metrics and the number of leads has continued to improve.
This campaign proves the value of dedicated landing pages, and the impact they can have both immediately and in the medium to long term.