Landing pages are highly-targeted, single-purpose web pages designed specifically for the role of lead generation. With in-bound marketing campaigns steering visits from sources such as email, organic search or Pay Per Click (PPC) activity, landing pages engage with visitors and encourage users to sign up, download or join, dependent on your campaign goals.
Clever Marketing focus on ensuring that the customer journey is both relevant and qualitative, so we usually create several individual landing pages that each reflect and continue on from the specific search parameters from your PPC campaigns.
The benefits of landing pages.
There are many reasons why a landing page is a great investment… here are some excellent merits:
- Targeted content increases the ratio of clicks to conversions.
- Dedicated landing pages can increase your PPC campaign Quality Scores, leading to higher positions and a lower overall CPC (Cost Per Click).
- They can be created quickly to reflect data you gather from your PPC campaigns.
- Landing pages can be used as part of a marketing automation workflow.
- LPs help drive business development through digital marketing.
Clever Marketing are experts in landing page development, deployment and management so you can always be certain that your campaign is delivered to its maximum potential.