5 Good Reasons to Maintain Your Marketing Budget
Whenever there’s talk about an economic downturn, or even a recession, the commercial conversations usually turn the subject of marketing and, more specifically, speculation about reducing marketing spend. It happened during the financial crisis of 2007-2009 and again during the time of the worldwide COVID pandemic starting in 2020. Business owners considered […]
Landing Page Design with SEO in Mind
Landing page design is the creation of webpages purely for advertising or marketing campaigns, with the primary goal of converting visitors into customers or subscribers. However, whilst digital marketers have made the landing page this very specific type of webpage, technically speaking ANY page in a website that a user can land on, through organic […]
Common SEO Mistakes and Their Solutions: Blog Posts
Writing blog posts is easy. You open WordPress, throw in a heading, and type away until you’re finished. Then you hit the publish button and, voila, you have a blog post. You share it on social media, job done! Err, not quite. Do you think that’s how the BBC write news stories? First, Your Subject […]
Google I/O 2022 and the Future of Digital Marketing
At yesterday’s Google I/O 2022 developer conference, the company revealed a number of plans for upgrades to both search and Maps, hinting at a greater use of augmented reality. Google also announced new hardware in the shape of the Pixel 7 Phone, Pixel Watch and Pixel Buds Pro, all designed, it seems, to greater rival […]
Web Design: Why You Should Start with Content
Web design should start with content. Form Follows Function Websites exist to inform and entertain, communicate, and serve, so content is the basis for any web design. It should then go without saying that every website design process should include your content from the outset. That’s a very simple premise, but before you launch into […]
Practical SEO: Website Audits
TLDR; Conduct an SEO website audit manually, with a skilled analyst, or use one of a number of great toolsets/software. If after all that, you’re still struggling to identify issues and improve your website performance, speak with Clever Marketing. Website owners, does this sound familiar? You’ve just had your new website designed, developed, built, and […]
Website Refresh, or Redesign/Rebuild Services?
Websites are great when they’re first launched – Your business has a shiny new web presence, your brand has a digital home, and your clients, old and new alike, can find your website and order your products or services 24 hours a day. However, after a couple of years there comes a time when you […]
Google Analytics is Dead! Long Live GA4
Google Analytics is the first choice of website analytics tool for many businesses. At the time of writing, Google Analytics is still the number one website traffic analysis tool, in use by 56% of all websites. Analytics also monitors an 86% market share of all website traffic. First launched back in November 2005, Google Analytics […]
Web Design, Page Speed and SEO: The Devil’s in the Detail
Businesses looking for a local web design agency will often view the company’s portfolio and make a business decision based upon what they see. We totally appreciate that because a good-looking website design is the perfect opportunity to make a great first impression for both your brand and your services. There is, however, a […]
2021 A Year in Digital
Agency life is challenging. However, rising to these challenges is why we love to do it.