PPC SERVICES

PAY-PER-CLICK CAMPAIGN MANAGEMENT

  • Increase visibility on major search engines and social platforms.
  • Drive targeted traffic to your website or campaign landing page.
  • Generate high quality leads.
  • Deliver better ROI on your marketing investment.

Clever Marketing have been working with us since November last year, not only have they helped fix issues with our existing website, which has significantly improved our SEO presence in Google. They have also started managing our Pay Per Click advertising and we are already seeing positive results and an increase in leads from these targeted campaigns. I would have no hesitation in recommending Brian Woodcock and his digital team.

Managing Director | KBIS HORSE INSURANCE LTD

Clever Marketing PPC Management

Clever Marketing has over two decades of combined experience of success at growing our clients’ PPC marketing strategies. Our high client retention speaks for itself, we focus on delivering the best possible result from clients’ PPC campaigns, but beyond that we also help them develop a PPC strategy designed to deliver long term success.

PPC Management is all about data and how to interpret it effectively into usable intelligence that can have a real impact on your business. That’s where our appreciation of your goals and expertise with PPC really pay dividends, and it’s the reason why so many of our clients continue to rely on us to drive their PPC strategy.

  • Matching products to keywords and audience
  • Optimising ad content for maximum ROI
  • Creating dedicated landing pages
  • Set up metrics and reporting
  • Managing budget and cost per click
  • Conversion rate optimisation

PPC advertising platforms working together

Individually each of the PPC platforms is a powerful tool in its own right, but only when you combine them do they truly become more than the sum of their parts and deliver the ROI you need as a business.

Remember that PPC is far more than Google ads, and whilst they are undoubtably the biggest and most well-known, a diversified strategy that encompasses all available options will always deliver better results than a single channel ever could.

To leverage these platforms effectively though you need a robust process and Clever Marketing have built ours on the following pillars:

  • Strategy: Understand your audience. Understand your competition. Understand yourself.
  • Technology: Understand the platforms, where they are strong, where they are weaker and how they can be used to work together.
  • People: Make our expertise your expertise by becoming an extension of your own team.

Full Service PPC Agency London

PPC campaigns is much more than search ads on Google, nowadays you have lots of platforms, but all relies on three key aspects:

There’s much more to PPC campaigns than search ads on Google, nowadays you have lots of PPC platforms, but they all rely on three key aspects:

Strategy
Any PPC campaign succeeds or dies depending on the strategy. Your strategy will be scalable.

Technology
We use premium tools for research and conversion rate optimisation.

People
Our team of PPC experts will work for you like your in house digital marketing department.

PPC Management Services include:

  • Finding the right audience and keywords
  • Writing persuasive ad copy
  • Creating dedicated landing pages
  • Setting all the tracking tools up
  • Managing the price you pay for clicks
  • Conversion rate optimisation
  • Getting the most out of your budget

Clever Marketing is an accredited Google partner agency.

Google Partner logo.
  • Google Ads Experts
  • Qualified UK based team
  • Results driven team inhouse

Pay Per Click (PPC) Services FAQ’s

PPC stands for Per Pay Click, this is a digital marketing model where businesses pay a fee to the advertising platform, (such as Google & Facebook), each time someone clicks on their adverts.

Pay Per Click (PPC) advertising is when a business promotes their products or services to people on a specific platform (such as Google & Facebook) using the PPC digital marketing model. Whereas, Cost Per Click (CPC) is a metric that the platform uses to inform the business on how much they are charged each time someone clicks on their advert.

Popular search engine platforms such as Google and Bing offer PPC services. Similarly, popular social media network platforms like Facebook, Instagram, YouTube, Pinterest, LinkedIn and many others also offer businesses the ability to do PPC advertisements.

With Search Engine PPC platforms, businesses can bid on specific keywords that are relevant to their business, (and can also bid on audiences, location, devices and other factors). Social media networks, businesses have the ability to target people based on their interests, behaviours on the platform, and other factors. Once a person clicks the advert to visit the business’s website or someone watches the business’ video advert, a fee is charged by the PPC platform.

The goal is to achieve the business aim (be it brand awareness or lead generation) using the PPC model to advertise to a targeted audience at a relatively low PPC fee.

  • Paid Search Advertising – search engine advertising, your adverts are shown on platforms such as Google and Bing.
  • Paid Social Advertising – social media advertising, your adverts are shown on platforms such as Facebook, LinkedIn and Instagram.
  • Display Advertising – image adverts, your adverts are shown on other websites and apps.
  • Remarketing Advertising, – your adverts are shown to previous customers and website visitors to reengage them with your business.
  • Video/Instream Advertising – video adverts, your adverts are shown on platforms such as YouTube and Facebook.
  • Paid Inbox Advertising – inbox adverts, your adverts are shown on target audience emails when they use platforms such as Gmail, Messenger & LinkedIn.

The cost of PPC campaigns varies from business to business, however PPC can be extremely effective even for companies with small advertising budgets.

You can start PPC advertising by joining a PPC advertising platform like Google. However, we strongly recommend that you seek advice from an expert in the chosen platform because without much knowledge of the platform, it is very easy to overspend your advertising budget without results in a matter of hours or days.

You can contact the PPC experts at Clever Marketing for advice on your PPC advertising campaigns.

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