Get in front of your target audience and generate more leads with Pay Per Click (PPC) services
The right message, to the right audience, in the right place, at the right time.
As accredited Google Partners and experienced social media experts we provide you with the best cross-channel advertising to get in front of your target customers, drive web traffic, increase web conversion rates, and deliver more leads.
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Paid Media Services
Our paid media services include all the major advertising channels including search engines and social media.
Create a winning Google Ads strategy and stay ahead of the competition.
Find out more about how Mircosoft Ads can help your business.
Intelligent ads across all the major social media platforms.
Eye-catching ads to capture the attention of your target audience.
Programmatic ads to capture the right audience, in the right place at the right time.
Our PPC services include:
Featured PPC work
Let down by a previous vendor, Flow Screed Services Surrey Ltd found a local digital marketing agency that they could trust and enrolled Clever Marketing. As well as reducing their monthly Pay Per Click (PPC) spend by £4,000 our digital agency cleaned up all the previous “grey hat” SEO techniques that could have resulted in penalties from Google.
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PPC stands for Per Pay Click, this is a digital marketing model where businesses pay a fee to the advertising platform, (such as Google & Facebook), each time someone clicks on their adverts.
Pay Per Click (PPC) advertising is when a business promotes their products or services to people on a specific platform (such as Google & Facebook) using the PPC digital marketing model. Whereas, Cost Per Click (CPC) is a metric that the platform uses to inform the business on how much they are charged each time someone clicks on their advert.
Popular search engine platforms such as Google and Bing offer PPC services. Similarly, popular social media network platforms like Facebook, Instagram, YouTube, Pinterest, LinkedIn and many others also offer businesses the ability to do PPC advertisements.
With Search Engine PPC platforms, businesses can bid on specific keywords that are relevant to their business, (and can also bid on audiences, location, devices and other factors). Social media networks, businesses have the ability to target people based on their interests, behaviours on the platform, and other factors. Once a person clicks the advert to visit the business’s website or someone watches the business’ video advert, a fee is charged by the PPC platform.
The goal is to achieve the business aim (be it brand awareness or lead generation) using the PPC model to advertise to a targeted audience at a relatively low PPC fee.
- Paid Search Advertising – search engine advertising, your adverts are shown on platforms such as Google and Bing.
- Paid Social Advertising – social media advertising, your adverts are shown on platforms such as Facebook, LinkedIn and Instagram.
- Display Advertising – image adverts, your adverts are shown on other websites and apps.
- Remarketing Advertising, – your adverts are shown to previous customers and website visitors to reengage them with your business.
- Video/Instream Advertising – video adverts, your adverts are shown on platforms such as YouTube and Facebook.
- Paid Inbox Advertising – inbox adverts, your adverts are shown on target audience emails when they use platforms such as Gmail, Messenger & LinkedIn.
The cost of PPC campaigns varies from business to business, however PPC can be extremely effective even for companies with small advertising budgets.
You can start PPC advertising by joining a PPC advertising platform like Google. However, we strongly recommend that you seek advice from an expert in the chosen platform because without much knowledge of the platform, it is very easy to overspend your advertising budget without results in a matter of hours or days.
You can contact the PPC experts at Clever Marketing for advice on your PPC advertising campaigns.
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