Paid Advertising (PPC) Services
Paid advertising services that put your budget where it actually works.
Paid advertising done properly puts your business in front of people who are actively looking for what you offer, at the exact moment they’re ready to act. The problem isn’t that paid ads don’t work. It’s that most campaigns are never set up properly in the first place, and are left to run without active management.
We’re a paid advertising agency that plans, builds and manages PPC campaigns structured around your business. Every pound of budget is accounted for. Every campaign is actively optimised. And you always know what your investment is returning.
Our approach
Paid ads management built around your business. Not your click volume.
Most businesses that come to us have run paid campaigns before. Some worked. Many didn’t. The reason is almost always the same: budget spent chasing clicks instead of enquiries, and reporting that tells you what happened without explaining what it means.
We start every paid advertising engagement by understanding your business properly. Your margins, your ideal customer, your sales cycle and what a good enquiry actually looks like. Once we understand that, every decision, where we spend your budget, who we target, what we measure, is built around getting you more of the right enquiries, not just more traffic.
1. Get it right before you spend.
Before a single campaign is built, we agree what success actually looks like. Target cost per acquisition, ideal customer profile, the platforms most likely to reach them, and the message most likely to convert. Paid ad management without that foundation is expensive guesswork.
2. Active management. Not set and forget.
Paid advertising doesn’t optimise itself. Our team reviews performance continuously by adjusting bids, refining audiences, testing ad copy, and cutting what isn’t working. The campaigns that generate the best returns at month twelve look very different from the ones we launched at month one. That’s exactly how it should be.
3. Reporting that gives you answers. Not spreadsheets.
Clear, regular reporting that tells you what your budget is returning, where it’s working hardest, and what we’re doing about what isn’t. No jargon. No vanity metrics. Just the numbers that connect directly to real results.
Platforms & Services
The right paid advertising platform for the right commercial objective.
Paid advertising spans a wide range of channels. The right choice depends on your audience, your budget and what you’re asking people to do. We work across all major paid platforms and will always recommend the ones most likely to deliver the results you need, not the ones that look most impressive in a proposal.
Put your business in front of high-intent searchers at the exact moment they’re looking for what you offer. Google Search campaigns are built around the keywords your ideal customers are using, with ad copy and landing pages structured to convert that intent into enquiries.
Best for: lead generation, service businesses, high-intent search terms.
An underutilised platform that reaches an audience that skews older, more affluent and often more commercially valuable in B2B contexts. Lower competition typically means lower cost per click and strong returns for the businesses it suits.
Best for: B2B audiences, older demographics, cost-efficient lead generation.
Reach your ideal customer by who they are, not just what they’re searching for. Meta’s targeting makes it a powerful platform for building awareness, driving traffic and generating leads, particularly for businesses with visually engaging offers or clearly defined audience profiles.
Best for: brand awareness, audience-led targeting, visual products or services.
The most direct route to decision-makers for businesses with a clear B2B offer. LinkedIn Ads let you target by job title, seniority, industry and company size so your budget reaches the people who can actually say yes.
Best for: B2B lead generation, senior decision-makers, professional services.
The difference it makes
What changes when your paid advertising is working properly.
Better enquiries. Not just more of them.
A well-structured paid advertising campaign doesn’t just drive traffic. It drives the right traffic, people who match your ideal customer profile, understand what you do and are genuinely in a position to buy. Better targeting means better conversations, and your team spends less time on enquiries that were never going to go anywhere.
Visibility you control.
Paid advertising gives you something organic search can’t: the ability to appear immediately, at the top of results, for exactly the terms and audiences you choose. When you need to promote a new service, reach a new market or fill a pipeline gap quickly, paid media is the lever that moves fastest.
A budget that works harder over time.
Campaigns that are actively managed improve. As we build up data on what’s working and what isn’t, we reallocate budget towards the audiences, keywords and creative that generate the best returns. The cost of acquiring a qualified lead typically falls the longer we work together.
How it works
Our paid ads management process. Clear from day one. Accountable throughout.
Every paid advertising engagement starts with understanding, not activity. Here’s what the process looks like from first conversation to live campaign.
Stage One
Discovery & Requirements
We start by understanding your business properly. Your offer, your margins, your ideal customer, your competitors, and what a good result looks like in real terms. This conversation shapes every decision that follows.
Stage Two
Audit & Planning
If you’re already running paid campaigns, we conduct a full audit before anything changes. We assess what’s working, what’s wasting budget and where the real opportunity sits. From there, we build a platform and campaign plan mapped to your objectives with clear targets agreed before any spend begins.
Stage Three
Build & Launch
Campaigns are built to the agreed plan. Account structure, keyword research, audience targeting, ad copy, landing page alignment and conversion tracking, all in place before anything goes live. We don’t launch until the foundations are right.
Stage Four
Ongoing Optimisation & Reporting
Once live, campaigns are reviewed and optimised on an ongoing basis. You get clear monthly reporting covering performance against your targets, what we’ve changed and why, and what’s planned for the period ahead. Regular calls keep us aligned as your business evolves.
Free PPC Audit
Already running paid campaigns? We'll show you exactly what we'd change.
If you’re currently investing in paid advertising and aren’t confident every pound is working as hard as it should be, we’ll tell you exactly what we’d change and why. No watered-down feedback. No softening the findings to win your business.
Step 1 – What we look at
- Account structure and campaign setup
- Budget allocation and bid strategy
- Keyword targeting and negative keyword coverage
- Ad copy quality and relevance
- Landing page alignment and conversion rate
- Tracking accuracy and attribution
Step 2 – What you get back
A clear written summary of findings, prioritised by commercial impact. Plain English, no jargon, and useful whether you go on to work with us or not.
Step 3 – What it costs
Step 4 – Request an audit
Nothing. The audit is yours to keep and act on however you choose. If you’d like to talk through the findings, we’re available, but there’s no obligation attached.
Selected work
Paid advertising campaigns that delivered real results.
What our clients say
Businesses we've helped grow.
In their own words.
Great work is built on strong relationships and open collaboration. Over the years we’ve worked with businesses across a range of industries, and here’s what some of them have to say about partnering with us.
Common questions
The questions worth asking before you commit to a paid advertising agency.
How quickly will I see results from paid advertising?
Paid advertising can generate enquiries quickly, often within days of a campaign going live. That said, the first four to six weeks are a learning period. Campaigns improve as data builds and we refine what’s working. You’ll see early indicators fast, but meaningful results typically develop over the first two to three months.
What budget do I need for paid ads management?
There’s no universal answer, because the right budget depends on your market, your margins and what you’re trying to achieve. We’ll always give you an honest view of what’s realistic for your objectives. As a general rule, campaigns need enough budget to generate sufficient data to optimise from. We’ll tell you straight if a proposed budget isn’t viable for the results you’re looking for.
Do you offer paid advertising services for B2B companies?
Yes. A significant part of our work is B2B paid advertising, reaching decision-makers and senior buyers through Google, LinkedIn and Microsoft Ads. B2B campaigns need a different approach to B2C: longer sales cycles, smaller audiences and higher value conversions. We structure campaigns around that reality, not around click volume.
Do you have minimum contract terms?
Yes. Paid advertising needs time to learn, optimise and deliver real, meaningful results. We work on a minimum three-month initial term, after which we move to rolling monthly arrangements. We structure things this way because we’ve seen what happens when campaigns are pulled before they’ve had the chance to perform, and it doesn’t serve anyone.
I've run Google Ads before and it didn't work. Why would it be different?
Usually because campaigns weren’t structured properly from the start, budgets were too thin to generate useful data, or the account was set up and left without active management. Poorly managed paid advertising is expensive and demoralising. Well-managed paid advertising is one of the most controllable, scalable and measurable ways to generate new business. We’re confident enough in that to show you what’s wrong with your current setup before you commit to working with us.
Will my campaigns be managed by someone who knows my business?
Yes. Every client has a dedicated account manager who leads the account and is your main point of contact. We don’t pass accounts between teams. We deliberately limit the number of businesses we work with so that the people managing your campaigns have the time and headspace to do it properly.
Can you handle display advertising as well as search?
Yes. Display advertising and remarketing sit alongside search as part of most of our paid media plans. Display keeps your brand visible to warm audiences between search visits, particularly useful for longer sales cycles where people are comparing options before committing. We’ll advise on the right balance between search and display based on your objectives and budget.
Can you work alongside our existing SEO activity?
Absolutely, and we’d encourage it. Paid and organic search work well together. Paid gives you immediate visibility while SEO builds long-term authority. If we’re managing both, we share learnings across channels, keyword and audience data from paid campaigns informs organic search, and vice versa. The result is a more efficient overall investment.
The next step
If your paid advertising budget isn't generating the enquiries you need, let's change that.
Whether you’re running campaigns that aren’t delivering, starting paid advertising for the first time, or simply not confident your current agency is managing things as well as they should be, the first conversation is the right place to start.
We’ll take an honest look at your current activity, where the opportunities are and whether there’s a stronger way to use your budget. If there is, we’ll explain exactly what we’d change and why.
On that call we’ll cover:
- Where your current paid advertising is working, and where budget is being wasted
- What a properly structured paid ads plan would look like for your business
- Which platforms are the right fit and why
- What results are realistic, what they’d cost and what to expect at every stage
No obligation. No hard sell. Just an honest conversation between people who know what good looks like.