Paid Social Advertising

Get discovered and drive new leads on social media channels

Engaging social ads connecting your business to your audiences

Paid social is Pay Per Click (PPC) for social media channels such as LinkedIn, Twitter and Facebook. Evry platform has its own ad management system and Clever Marketing have the expertise in all of them. 

 With a paid social media campaign your business will benefit from greater brand awareness, increased visits to your website plus those all-important leads and sales. 

ppc paid media
Increased brand awareness
Reach target audiences
Generate greater engagement
Re-marketing for improved conversions

Paid Media Services

Our paid media services include all the major advertising channels including search engines and social media.

GOOGLE
ADS​

Create a winning Google Ads  strategy and stay ahead of the competition.

MICROSOFT ADS​

Find out more about how Mircosoft Ads can help your business.

DISPLAY
ADS

Eye-catching ads to capture the attention of your target audience.

PROGRAMMATIC
ADS

Programmatic ads to capture the right audience, in the right place at the right time.

Paid Social Services include:

Why Paid Social ads?

Paid social is the natural and logical extension of social media platforms, where your business can leverage popular social channels.  From simple text-only messages, through display ads to full-on video presentations, social media channels offer a wealth of opportunities to generate greater exposure for your brand and opening up to new audiences.  Clever Marketing will help your business find the appropriate social media channels where your target audiences exist, build an audience and generate interest, engagement and leads for your products and services.   We select the most suitable platforms and seamlessly integrate your social media messages to drive calls through WhatsApp and clicks through TikTok if your markets are there. YouTube can place your videos in front of prospects whilst LinkedIn advertising has a wide range of options to deliver meaningful content in a B2B context.  Our social media experts will deliver strategic social ads to the right people, on the right platform. We strive to produce results that will contribute to your business growth & brand reputation from day 1.
  • Your organic Facebook activities only reach 2% of your audience. 98% ignored!
  • Users spend almost an hour on YouTube daily.
  Call Clever Marketing on 01276 534681 to discuss your paid social media options and we will formulate a paid social media strategy with you that will deliver excellent results. 

How can Paid Social advertising help your business?

With Clever Marketing and Paid Social you will expand your reach, increase conversion rate and upsell reaching millions of your potential customers in the place they use the most.

  • Paid Social Remarketing
    With Facebook Pixel, paid social enables us to target consumers who already have a relationship with your brand.
  • Paid Social Video Ads
    (Video ensures that your brand becomes top-of-mind for your targeted audience.)
    Video Ads ensures that your brand stays at the forefront in the minds of your targeted audience.
  • Marketplace
    We use a highly effective targeting system that can identify your ideal customer while they browse Facebook Marketplace.

Paid Social FAQs

Paid social is a form of advertising on social media networks. It gives companies the ability to increase the reach of their posts, messages and product or service promotions to a very targeted segment of the social media network users.

Paid social involves displaying images and videos of products, services or even significant messages that companies would like to promote to a targeted segment of the social media platform users based on their interests, behaviours on the platform, even job titles and other factors.

With Clever Marketing, we can help you advertise your business on Facebook, Instagram, LinkedIn, and YouTube. Other social networks that paid social advertisements can be beneficial for businesses include TikTok, SnapChat, Pinterest & Twitter.

Facebook Pixel is an analytical tool that allows businesses to track the interactions that visitors have on their website. It helps to analyse the interaction on the landing page and the order confirmation page for example.

Companies can also remarket to the website visitors in the Facebook social media network using the data collected from the Facebook Pixel.

Paid social remarketing is a powerful strategy whereby companies advertise only to people that have previously engaged with their website or even with their social media profile only. This form of paid social advertising is highly effective due to the likelihood that many of the previous website visitors know, trust & like your brand and are more likely to convert.

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