Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss.
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Starting a business isn’t always easy, especially when you’re looking to expand and grow. In order to develop your business you need to make sure you have a strong digital presence, and that means “playing ball” with the search engines. This can feel like an uphill battle at first, especially if you don’t really know […]
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Every business should be blogging. There really isn’t a question about it anymore, so we’re not making it a suggestion – we’re telling you. Write a blog.
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Driving more business from your existing clients and generating new business from prospects is broadly what we all want to do. But where do you send your prospects when you build a new email or PPC campaign?
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We all see examples of branding every day. When we’re shopping, watching TV, reading the news, or searching the internet for a product or service we want to know more about.
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Build it and they will come? That’s not always the case with a website! If you’re not getting the necessary traffic to visit and stay on your website – maybe it’s time to ask yourself 5 key questions:
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After establishing a fresh new brand for The Sixth Form College, Farnborough, last year, we’ve recently completed their 2018 Prospectus. Using a bright colour palette and suite of icons, mixed with a hand-drawn illustration style, Clever Marketing have designed a brochure that appeals to both parents and prospective students alike. Fun and vibrant infographics, including […]
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Question: What is your website doing for you? We asked a selection of small to medium businesses this question and the most common answer we received was… “Not very much”. For many businesses it was a case of rushing to get a website and ensuring it was mobile-friendly, but not really having a solid idea […]
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Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top […]
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Blogs are an essential element of the digital marketing mix as each post drives traffic to your website. It’s relatively easy to set a blog up and build a following but it takes time to ensure it receives regular traffic. Successful blogs deliver quality content on a regular basis, which means they’re crawled more often […]
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