Category: Clever Marketing

Woking works for SMEs

Woking Works for SMEs

A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State of Small Business: Putting UK entrepreneurs on the map*, the most productive parts of the UK are over 25 times more effective […]

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Happy Birthday, HG Wells

Happy Birthday, HG Wells

Today, the 21st day of September, is the birthday of the famous British author, H.G. Wells. You may know a little about him, you may know a lot. But, as a former Woking-based business ourselves, we wanted to find out about the great once-local man and these are just some choice selections from the very […]

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Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

Digital publications are the online equivalent of a printed brochure – though, unlike printed brochures, a digital brochure can be brought to life with animations, sound and video. This makes it a powerful promotional tool for your business, helping to create a great first impression and sell to your customers in an interactive way. We […]

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Stats about video advertising

Why Should You Care About Video Advertising?

With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when you include video ready social media platforms such as Snapchat, Instagram, Facebook and the late ‘six second’ Vine app.

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An 8 step guide to creating viral content

An 8 Step Guide to Creating Viral Content

For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure fire way to drive traffic, brand awareness and ultimately – conversion.

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Tone of Voice and brand identity

“You talkin’ to me?” The Importance of Tone of Voice

How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the difference. How you communicate in person, on the web and on your social channels all contribute to your brand identity. But how […]

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Panda and Penguin - just two of the updates to Google's ranking algorithm that have caused a stir in the SEO world.

The Beginner’s Guide to Google’s Algorithm Changes

In recent years, Google has rolled out a number of updates to its search algorithm to provide better and more relevant results to its users. In fact, Google makes hundreds of changes to its algorithm each year, and many pass by rather quietly without having any discernible impact on websites. However, there are a few updates […]

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