Category: Clever Marketing

Google Mobile-first indexing

Google Starts Indexing Mobile-First

The Google search engine has always crawled and indexed desktop sites. For a long time that’s how we all consumed websites – on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they started to become the new desktop machines [I’ve got two on my desk right now – Ed] The mobile web took longer […]

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6 Ways to Spring Clean your website

6 Ways to Spring Clean Your Website

Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]

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The new F1 logo

This New F1 Logo

Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies and then *drumroll* the new F1 logo was revealed. The old iconic F1 logo has been around since the early nineties and […]

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Purple - Colour of the Year 2018

Purple is the Colour of the Year 2018

Whilst we’re still in January we thought we’d let you know that Purple is the Colour of the Year 2018.

Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use.

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Never be afraid to link out - Clever Marketing.

Never Be Afraid to Link Out

Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]

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Woking works for SMEs

Woking Works for SMEs

A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State of Small Business: Putting UK entrepreneurs on the map*, the most productive parts of the UK are over 25 times more effective […]

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Happy Birthday, HG Wells

Happy Birthday, HG Wells

Today, the 21st day of September, is the birthday of the famous British author, H.G. Wells. You may know a little about him, you may know a lot. But, as a former Woking-based business ourselves, we wanted to find out about the great once-local man and these are just some choice selections from the very […]

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Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

Digital publications are the online equivalent of a printed brochure – though, unlike printed brochures, a digital brochure can be brought to life with animations, sound and video. This makes it a powerful promotional tool for your business, helping to create a great first impression and sell to your customers in an interactive way. We […]

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