5 Key Questions You Must Ask Yourself About Your Website Audience
Build it and they will come? That’s not always the case with a website! If you’re not getting the necessary traffic to visit and stay on your website – maybe it’s time to ask yourself 5 key questions:
Quickly Saving Money on AdWords Campaigns
Saving money on AdWords is something we genuinely enjoy doing for our clients here at Clever Marketing. We get a lot of enquiries for assistance with Pay Per Click (PPC) campaigns and many of them are from businesses who’ve not been looked after properly. Priding ourselves on great service, we love taking on these new […]
How to Secure Your WordPress Websites
About a year ago I heard some feedback from a meeting where, upon discussing the platform for a web design project, the client said: “I’ve heard that WordPress is the most hacked CMS in the world?” You know what? That might be perfectly true. Let’s have a closer look at that claim and then see […]
Google Speed Update Threat to Slow Mobile Sites
Every month we work on custom SEO reports for our digital marketing clients. One issue we always look at is how our clients’ websites are performing on mobile. Why? Because mobile has become a massive part of search in recent years.
Google Starts Indexing Mobile-First
The Google search engine has always crawled and indexed desktop sites. For a long time that’s how we all consumed websites – on once-expensive desk-bound Personal Computers. Then when laptops became affordable, they started to become the new desktop machines [I’ve got two on my desk right now – Ed] The mobile web took longer […]
6 Ways to Spring Clean Your Website
Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]
This New F1 Logo
Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies and then *drumroll* the new F1 logo was revealed. The old iconic F1 logo has been around since the early nineties and […]
Purple is the Colour of the Year 2018
Whilst we’re still in January we thought we’d let you know that Purple is the Colour of the Year 2018.
Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use.
Never Be Afraid to Link Out
Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]
Identifying Thin Content for SEO Purposes
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low.