Category: Clever Marketing

The new F1 logo

This New F1 Logo

Back in November Formula 1 unveiled its new logo right at the end of the season finale, the Abu Dhabi Grand Prix. Valtteri Bottas, Lewis Hamilton and Sebastian Vettel all received their trophies and then *drumroll* the new F1 logo was revealed. The old iconic F1 logo has been around since the early nineties and […]

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Purple - Colour of the Year 2018

Purple is the Colour of the Year 2018

Whilst we’re still in January we thought we’d let you know that Purple is the Colour of the Year 2018. Purple was announced in December by The Pantone Color Institute, a consulting service within the Pantone organisation that forecasts trends in colour use. The announcement was accompanied by a swatch from the Pantone Ultra Violet […]

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Never be afraid to link out

Never Be Afraid to Link Out

Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]

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Identifying thin content for SEO purposes

Identifying Thin Content for SEO Purposes

Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low.

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Woking works for SMEs

Woking Works for SMEs

A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State of Small Business: Putting UK entrepreneurs on the map*, the most productive parts of the UK are over 25 times more effective […]

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Happy Birthday, HG Wells

Happy Birthday, HG Wells

Today, the 21st day of September, is the birthday of the famous British author, H.G. Wells. You may know a little about him, you may know a lot. But, as a former Woking-based business ourselves, we wanted to find out about the great once-local man and these are just some choice selections from the very […]

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Digital Publications: Is Your Business Missing Out?

Digital Publications: Is Your Business Missing Out?

A digital publication is the online equivalent of a printed brochure – though, unlike printed brochures, a digital version can be brought to life with animations, sound and video. This makes it a powerful promotional tool for your business, helping to create a great first impression and sell to your customers in an interactive way. […]

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Stats about video advertising

Why Should You Care About Video Advertising?

With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when you include video ready social media platforms such as Snapchat, Instagram, Facebook and the late ‘six second’ Vine app.

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An 8 step guide to creating viral content

An 8 Step Guide to Creating Viral Content

For most digital marketers, creating viral content is the equivalent to finding the Holy Grail. Creating a piece of branded content which is widely viewed and shared across the internet is a sure fire way to drive traffic, brand awareness and ultimately – conversion.

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Tone of Voice and brand identity

“You talkin’ to me?” The Importance of Tone of Voice

How do you talk to your customers? It’s a difficult question to answer, as we all know that it’s not always just what you say, but how you say it that makes the difference. How you communicate in person, on the web and on your social channels all contribute to your brand identity. But how […]

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