EAT Becomes EEAT in the QRG
Apologies for the acronyms but it was hard to squeeze in the full headline which would have read: Expertise, Authoritativeness, and Trustworthiness (E-A-T) becomes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in The Google Quality Rater Guidelines (QRG). So we wrote EAT becomes EEAT in the QRG instead. Quality Raters Guidelines Firstly, the Google Quality Rater […]
The Many Benefits of Interactive Digital Brochures
Digital brochures are a digitised form of traditional print brochures. They can be used to create brand awareness as well as showcasing products and services. There are a great many benefits to digital brochures such as their interactivity, lead capture and measurement capabilities plus their ease of updates. Here are just a few of the […]
Queen Elizabeth II 1926-2022
Clever Marketing would like to pay its respects to Queen Elizabeth II who died yesterday. The team here have all been saddened by the loss of our longest serving monarch, who reigned over the nation for an incredible seventy years. Our sincerest condolences go out to the royal family at this most sombre of […]
How We Do SEO: Digital Marketing Insights
We’ve seen many blog posts extolling the virtues of Search Engine Optimisation (SEO), telling you what you should to optimise your website. However, we don’t recall seeing any articles about how to actually go about conducting the optimisation of web pages. That’s not to say that they don’t exist, just that in all our time […]
Here Comes the Google Helpful Content Update
Google has announced its latest “helpful content update” which will help articles written by humans for humans rank better than content developed purely to trick the search engines…
Attention to Detail: Crucial for Design & Digital Marketing
Our design and digital marketing agency has been in business for about 15 years now, and our core team members have even greater experience in the industry. We have graphic designers each with over 30 years in the studio, print design experience dating back over 30 years, and digital skills like SEO, technical SEO, and […]
The Most Valuable Tools at Our Digital Agency
Chatting with one of our graphic designers the other day, a question was asked: “What is the most valuable tool you work with?” Now that is a great question. In over thirty years working in design and digital, we’ve used everything from Notepad to Notepad++, Dreamweaver, Fireworks, Photoshop, FileZilla, Flash, Google Analytics, Google Search Console, […]
Getting Your Business Noticed Online
As a full-service marketing agency we’re going to talk about getting your business noticed from a digital perspective. That means all the online tactics and digital strategies… Organic Listings When you first build your website, getting indexed and ranked in the search engines is essential. After all, if you’re not in the search engines, how […]
5 Good Reasons to Maintain Your Marketing Budget
Whenever there’s talk about an economic downturn, or even a recession, the commercial conversations usually turn the subject of marketing and, more specifically, speculation about reducing marketing spend. It happened during the financial crisis of 2007-2009 and again during the time of the worldwide COVID pandemic starting in 2020. Business owners considered […]
Landing Page Design with SEO in Mind
Landing page design is the creation of webpages purely for advertising or marketing campaigns, with the primary goal of converting visitors into customers or subscribers. However, whilst digital marketers have made the landing page this very specific type of webpage, technically speaking ANY page in a website that a user can land on, through organic […]