4 Things Business Owners Should Know About SEO
Search Engine Optimisation is one of those subjects that everyone has heard of but few really understand. It is both science and art. The science sits in the algorithms, the technical structure, the data, and the constant analysis. The art lives in how you interpret all of that and turn it into something that attracts […]
Google I/O 2023: Generative AI and the Future of Digital Marketing
Today’s 2-hour long Google I/O 2023 was greatly anticipated, with much speculation in the SEO community about the search giant’s presentation. After attending online, Google’s messaging was very clear. But first, a little background… On 2nd November 2022 at Microsoft’s Ignite keynote, their CEO, Satya Nadella, boasted that their search engine, Bing, is “the most […]
Attention to Detail: Crucial for Design & Digital Marketing
Our design and digital marketing agency has been in business for about 15 years now, and our core team members have even greater experience in the industry. We have graphic designers each with over 30 years in the studio, print design experience dating back over 30 years, and digital skills like SEO, technical SEO, and […]
The Digital Marketing Retainer: What’s in it?
We’ve spoken before about the digital marketing retainer. In particular, we discussed the notion that pay-per-lead models are more sales-oriented than marketing-led, and that’s a noble direction. However, businesses that form a trusted partnership with a design and digital agency like to know exactly what they’re getting for their money. That’s exactly what the digital […]
Why Clever Marketing is Your Digital Marketing Agency This Decade
Maybe you’ve considered outsourcing your digital marketing but decided against it because you feel you know your organisation better than any outsider? That’s probably true. But do you know the best way to market your business? Do you know how to explain what you do to someone who’s never heard of you? It’s for this […]
Collaboration: Digital Marketing Agencies & Clients
Have you worked with a marketing agency recently? If not, you may find that the world of marketing has changed. And I don’t just mean that it’s gone digital. It’s no longer about sending out a brief and waiting for a piece of work to come back. It’s about collaboration between agency and client. At […]
Marketing Your Business with Limited Resources
Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss. […]
What, Your Web Designer didn’t SEO your Website?
This might sound like a silly remark, but it’s quite common for us to utter it. The situation goes something like this…
We’ll be talking with business owners about how things are going…
5 Good Habits of Digital Marketers
Good habits of digital marketers? What are they then?
I’ll come clean straight away on this post – I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was – why the negative slant?
5 Bad Habits of Digital Marketers
As marketers in the digital world, we’re always looking forward. What new platforms do we need to consider? What new technologies should we adopt? With some much noise and buzz going on in the industry, we rarely take the time to examine existing processes and values and really evaluate these for effectiveness. However, in reality, […]