What is marketing automation and, more importantly, why should you care about it?
In short, marketing automation is a process that takes elements from a marketing campaign and places them into a workflow capable of targeting prospects based on pre-defined actions and triggers.
Why should you care? Well, you should care because it is very likely the single most effective way of driving business from both new leads and established clients alike.
What are the benefits of marketing automation?
- Higher lead generation conversion rates
- Increased data accuracy and profiling options
- Better visibility and control of all marketing communications
- Improved metrics and reporting
- Growth in both client breadth and depth
- Lower overall costs