Marketing Automation Agency Hampshire, Berkshire & Surrey.

What is marketing automation and, more importantly, why should you care about it?

In short, marketing automation is a process that takes elements from a marketing campaign and places them into a workflow capable of targeting prospects based on pre-defined actions and triggers.

Why should you care? Well, you should care because it is very likely the single most effective way of driving business from both new leads and established clients alike.

What are the benefits of marketing automation?

  • Higher lead generation conversion rates
  • Increased data accuracy and profiling options
  • Better visibility and control of all marketing communications
  • Improved metrics and reporting
  • Growth in both client breadth and depth
  • Lower overall costs

How can Clever Marketing help with marketing automation?

We have the understanding and technical expertise required to deliver a complete end-to-end solution for marketing automation

  • Strategic planning
  • Data management
  • Persona creation
  • Asset development
  • Workflow mapping and building
  • Campaign delivery
  • Lead management

3 Top Tips on Marketing Automation

There’s no shortage of marketing automation systems on the market right now. Some are very good, others, not so much but they all have one thing in common; they will only work if you understand the principle behind marketing automation.

In one of our recent blogs we share our 3 top tips for consideration for effective marketing automation.

Read the full article here.

Marketing automation.


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