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If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all sizes is marketing automation.
Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.