Tag: marketing strategy

Marketing Your Business with Limited Resources

Marketing Your Business with Limited Resources

Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss.

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What not to do on Twitter

What Not to do on Twitter (with real life examples!)

There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free. However, it’s not enough to simply open a Twitter account and post […]

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Improve Mobile Conversion Rates - We show you 5 ways

Getting Your Mobile Marketing Strategy In Shape

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing between devices.  These days, we all want to target users who are on the go, and using more than one device – […]

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5 Reasons Why Infographics Should Be Part Of Your Content Marketing Strategy

5 Reasons Infographics Are Essential to Your Content Marketing

Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful examples belonging to LinkedIn and Samsung. But if you’re yet to hop on the bandwagon, you may wonder what infographics are, and […]

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Marketing Automation

Marketing Automation

Marketing automation is here to stay and, with the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the “to-do” list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.

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Avoid being pigeonholed by customers

Avoid Being Pigeonholed by Customers

Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision. […]

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Putting your website through its paces

Putting your Website Through its Paces

For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries. Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing […]

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