Brand Strategy: Why every business needs one
Brand strategy isn’t optional luxury bling for your business. It’s the backbone everything else hangs on. And the companies that skip this step are usually the same ones who later scratch their heads wondering why their marketing feels scattergun, why their sales cycles drag on forever, and why they’re constantly having to compete on price rather than value.
Why being a client-first agency sometimes means saying no
Being a truly client-first marketing agency isn’t about saying yes to everything, it’s about putting your client’s interests first, even if that means saying something they don’t expect to hear, or turning down work.
The Impact of Turning Off your Paid Advertising
Turning off your paid advertising, such as Google Ads, Bing Ads, or paid social media advertising, can have significant and far-reaching impacts on your business. The point is that you can pause or turn off paid ads, but should you? Those Impacts in Detail First, let’s look at the consequences of pausing a paid advertising […]
Is it OK to Use AI-Generated Content as Part of Digital Marketing Strategy?
One of the many questions we’re asked by our clients is Is it OK to use AI-generated content? The answer is highly nuanced, so let’s have a look at the background to the AI-generated content question and the approach going forward… The Background Amongst all the channels in any digital marketing strategy, content marketing is […]
That Google Data Leak and SEO
In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google employees. Google itself responded by urging caution. Some of our inquisitive clients have been aware of the leak and asked […]
Website Design & SEO: Forget the Hype, Embrace the Reality
When was the last time you saw a digital agency say they build “stunning” websites? Did they say they’ll create a site for your business that will “wow” or “blow away” your customers? Or how about those digital marketers who say they’ll “skyrocket” your ranking, traffic and leads? Maybe their marketing materials actually included images […]
Quality Content Holds Fast in March Core Update
One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it hasn’t affected any of our customers. And again, why not? Because informative, quality content was not the target of the […]
How to Build SEO-Friendly Websites
Our first reaction, as a B2B website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would be natural to say look for a local SEO agency. However, we’ve often found that design and SEO are mutually […]
Digital Marketing in Challenging Times
You know the drill by now.
Stay at home. Don’t leave the house. Unless, of course, you need basic provisions, one session of exercise, to collect medications, or to tend to a vulnerable relative or neighbour.
Marketing Your Business with Limited Resources
Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss. […]