There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free.

However, it’s not enough to simply open a Twitter account and post randomly about what your business has been up to. In fact, Twitter needs strategy and patience to work well, and there are a lot of brands guilty of using it in the wrong way.  In recent years, some businesses have even risked their company’s entire reputation through the mistakes they’ve made on Twitter. (more…)

The notion of creating a marketing strategy solely for mobile is a slightly contentious one. Many argue (like this fantastic article from Moz) the point that, actually, we should no longer be distinguishing between devices.  These days, we all want to target users who are on the go, and using more than one device – therefore, every strategy going forward should be a mobile one.

Or, more accurately, one built with a range of devices in mind, reflecting the modern customer journey. Gone are the days where a shopping experience began and ended on a laptop, so it no longer makes any sense for marketing teams to work in isolated siloes.

But for the time being, value definitely still remains in optimising your strategy for mobile, particularly if you’re new to the digital marketing space and want to make sure your existing tactics are still viable for mobile users. So let’s start with the most obvious question. (more…)

If you want to play ball with the top dogs of marketing, you need to look at their tactics. One method which has become increasingly popular in recent years with companies of all sizes is marketing automation. (more…)

Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful examples belonging to LinkedIn and Samsung. But if you’re yet to hop on the bandwagon, you may wonder what infographics are, and how they can benefit your marketing plans.

Also known as data visualisation and information design, infographics offer a way of presenting data using compelling imagery, illustration and iconography alongside text. They’re used widely to communicate statistics and relationships between ideas, and are more common than you might think – consider the tube map, for example.

Whilst they are definitely nice to look at, there has been an influx of infographics over the years which have arguably prioritised style over substance. They can also be time-consuming, and are an added expense to your budget. So why should you make the effort to incorporate infographics into your content? Read on for our top 5 reasons to make them an integral component of your marketing strategy. (more…)

With the economy finally on the upturn, businesses are getting busier and confidence is increasing. For many that means the ‘to-do’ list is getting longer and, despite the extra daylight around, there still aren’t enough hours in the day.

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Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that provision.

So within the best marketing strategies, there should always be an area set aside for existing customers. The idea here is definitely not to turn customers off by continually bombarding them with sales offer after sales offer.

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For many businesses, their website is a key component of their marketing strategy. It commands a sizeable chunk of their marketing budget and is intended to be a key force in attracting new business enquiries.

Therefore it makes sense to regularly test how visitors are engaging with it – exploring its usability to see what is drawing in visitor attention and what is putting them off. Of course, the Google Analytics data which is freely available to businesses can give a lot of valuable insight, but sometimes it only tells part of the story.

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