Marketing Complex Solutions – The How vs. Why Paradox
To set the scene I’ll start this article with a story about a situation I found myself in a few years back. I had just been given a large technology vendor as a client and realised to my horror that I knew virtually nothing about their products or the underlying technology behind them, worse still […]
Clever Marketing Relaunch & Rebrand
After weeks of analysis and research, soul-searching, hard toil, design and code, the Clever Marketing website has been relaunched with a fresh rebrand to accompany its overall new look and feel. Since our inception as Clever Marketing in 2007, we’d kept alive the strong print aspect of our brand and identity for over 14 years. […]
2020 A Year in Digital
Agency life is challenging. However, rising to these challenges is why we love to do it.
Digital Marketing Ninjas, Gurus and Rock Stars
Have you ever seen a digital agency use peculiar language when referring to their own skillsets? Ever read about web developers calling themselves coding ninjas?
Analytics 4, Indexing Requests Suspended: Google in October 2020
It’s been an interesting time in the world of Google in October 2020. For us SEOs, involved in the digital marketing of your websites, the significant Google announcements both happened on the same day…
Page Experience Ranking
Google are getting really serious about web page experience. So serious in fact that they have announced that they will roll out a new web page experience ranking signal from 2021 and give everyone at least six months notice of the algorithm change.
Google Announces Core Web Vitals – User Experience Signals
Web Vitals from Google is their initiative to provide guidance on User Experience signals for site owners.
Google Shopping Free Listings Are Go
Google Shopping free listings are a welcome new benefit to online retailers in a positive move amidst ongoing events in the world.
Drive More Sales with a Chatbot
Open up a new channel and drive more sales with a chatbot. Whilst some leads come via email, some from phone calls, chatbots convert better and we can help…
Digital Marketing in Challenging Times
You know the drill by now.
Stay at home. Don’t leave the house. Unless, of course, you need basic provisions, one session of exercise, to collect medications, or to tend to a vulnerable relative or neighbour.