Google Shopping free listings are a welcome new benefit to online retailers in a positive move amidst ongoing events in the world.
Google’s announcement comes at an opportune time for eCommerce vendors as online shopping blossoms during the COVID-19 era.
Bill Ready, Google’s President of Commerce, broke the news in an official blog post titled “It’s now free to sell on Google“.
Acknowledging current happening globally, Ready said:
With physical stores shuttered, digital commerce has become a lifeline for retailers.
And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods.
Shopping habits have changed quite dramatically over the last few weeks, both in the real world and online. Here in Britain, retail stores are closed and many supermarkets are operating reduced hours with social distancing measures in place. That has driven consumers shop online and eCommerce websites to experience a massive uptick in traffic.
Some big online sites have struggled with visitor numbers and others have had to put in place queuing systems like Pets at Home and B&Q’s DIY.com portal.
The supermarkets have seen home deliveries subscriptions boom and delivery times have increased to as much as three weeks even with improved and expanded services.
This all goes to how that online activity is thriving and retailers need to step in to help satisfy consumer demand.
So with Google Shopping saying it’s now free for merchants to sell on Google is hugely welcome news.
Ecommerce Agency Evolution
Smaller businesses now have the opportunity to be seen by a much wider audience than previously available. Retail sites that relied solely on eCommerce SEO services now have the additional bonus of getting free listings to boost their business.
In addition, Google are rolling out more information to help vendors and also announced a new partnership with PayPal…
This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users.
For website development agencies, especially those providing WordPress websites with the ever popular WooCommerce platform, there’s more good news:
And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.
Solutions during this crisis will not be fast or easy, but we hope to provide a measure of relief for businesses and lay the groundwork for a healthier retail ecosystem in the future.
Thank you and happy shopping.
Clever Marketing are experts in web design and ecommerce development, PPC and SEO. Hampshire-based but with national clients, we’ve always been here for businesses that need websites that convert and lead generation.