Google Analytics is Dead! Long Live GA4

Google Analytics is dead - Long live GA4

Google Analytics is the first choice of website analytics tool for many businesses. At the time of writing, Google Analytics is still the number one website traffic analysis tool, in use by 56% of all websites. Analytics also monitors an 86% market share of all website traffic. First launched back in November 2005, Google Analytics […]

Web Design, Page Speed and SEO: The Devil’s in the Detail

Businesses looking for a local web design agency will often view the company’s portfolio and make a business decision based upon what they see. We totally appreciate that because a good-looking website design is the perfect opportunity to make a great first impression for both your brand and your services. There is, however, a small […]

Clever Marketing Move to New and Improved HQ

office move

We are excited to announce that we are moving our HQ from the main Farnborough location to the larger, more prestigious office in Camberley Arena Business Centre and will be operating from here from the 1st November 2021. As the business continues to look for ways to improve its working environment and facilities for visiting […]

3 Top Tips on Marketing Automation

Marketing automation.

Our Take On Marketing Automation There’s no shortage of marketing automation systems on the market right now. Some are very good… others, not so much but they all have one thing in common; they will only work if you understand the principle behind marketing automation. So how do you choose the right one for you? […]

SEO, Web Design and Content: The Winning Combination

SEO, Web Design and Content: The Winning Combination

Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.

Marketing Complex Solutions – The How vs. Why Paradox

Marketing Complex Solutions – The How vs. Why Paradox.

To set the scene I’ll start this article with a story about a situation I found myself in a few years back. I had just been given a large technology vendor as a client and realised to my horror that I knew virtually nothing about their products or the underlying technology behind them, worse still […]

Clever Marketing Relaunch & Rebrand

After weeks of analysis and research, soul-searching, hard toil, design and code, the Clever Marketing website has been relaunched with a fresh rebrand to accompany its overall new look and feel. Since our inception as Clever Marketing in 2007, we’d kept alive the strong print aspect of our brand and identity for over 14 years. […]

2020 A Year in Digital

Google Mobile-first indexing

Agency life is challenging. However, rising to these challenges is why we love to do it.