Clever Marketing Move to New and Improved HQ
We are excited to announce that we are moving our HQ from the main Farnborough location to the larger, more prestigious office in Camberley Arena Business Centre and will be operating from here from the 1st November 2021. As the business continues to look for ways to improve its working environment and facilities for visiting […]
The Facebook Outage: What Can Businesses Learn?
As a design and digital agency, we see the many business benefits of Facebook. However, the Facebook, WhatsApp and Instagram outage on Monday 4th October was a real eye opener. For nearly six hours, the social network, and its heavyweight subsidiaries, were offline and people across the globe were up in arms. […]
The Digital Marketing Retainer: What’s in it?
We’ve spoken before about the digital marketing retainer. In particular, we discussed the notion that pay-per-lead models are more sales-oriented than marketing-led, and that’s a noble direction. However, businesses that form a trusted partnership with a design and digital agency like to know exactly what they’re getting for their money. That’s exactly what the digital […]
Why Our Digital Agency Uses WordPress
WordPress is a popular platform for building websites. Depending on where you source your data, estimates indicate that there are between 64 million and 455 million websites built on WordPress. Whichever of those wildly varying figures you believe, that’s still an incredible number of sites relying on the WordPress platform to serve their audiences. Furthermore, […]
Clever Marketing awarded “Digital Marketing Agency of the Year – Hampshire 2021”
We are excited to announce that we’ve been awarded “Digital Marketing Agency of the Year in Hampshire 2021” by Prestige Awards. The award comes after a challenging time, with the business navigating its way through the COVID-19 pandemic. Like many businesses, we have had to change the way we work and have adapted well. We […]
Website Information Architecture: The Importance of Getting it Right
Website information architecture is so important. There are so many things to consider when building a great website these day. There are immediate and obvious branding & design considerations all the way up to equally essential matters of security and website speed. Discovery meetings with a reputable and professional website design agency mean that you […]
Help! Why is my Google Analytics Keyword Data “(not provided)”?
Does the following scenario sound familiar? Looking for your last month’s traffic, you log in to Google Analytics. You go to the “Acquisition” tab, then you look at the “All Traffic” tab, click the “Channels” link. Next you click on “Organic Search” and, oh no, you cannot see what the number one keyword! In its […]
3 Top Tips on Marketing Automation
Our Take On Marketing Automation There’s no shortage of marketing automation systems on the market right now. Some are very good… others, not so much but they all have one thing in common; they will only work if you understand the principle behind marketing automation. So how do you choose the right one for you? […]
Do Google Ads Work?
Yes, Google Ads work. Google Ads (Formerly Google AdWords prior to July 24th, 2018) is an online advertising platform where advertisers bid to display adverts, products and videos. Ads can be placed in Google Search (the Google Search Network) and can also display on websites that display ads, apps and videos, like on YouTube (The Google […]
Channel Marketing for Resellers and IT Service Providers – Is it Worth the Pain?
Top tips in channel marketing for IT vendors and resellers and how to manage your marketing development fund…