Web Design: Why You Should Start with Content
Web design should start with content. Form Follows Function Websites exist to inform and entertain, communicate, and serve, so content is the basis for any web design. It should then go without saying that every website design process should include your content from the outset. That’s a very simple premise, but before you launch into […]
Practical SEO: Website Audits
TLDR; Conduct an SEO website audit manually, with a skilled analyst, or use one of a number of great toolsets/software. If after all that, you’re still struggling to identify issues and improve your website performance, speak with Clever Marketing. Website owners, does this sound familiar? You’ve just had your new website designed, developed, built, and […]
Website Refresh, or Redesign/Rebuild Services?
Websites are great when they’re first launched – Your business has a shiny new web presence, your brand has a digital home, and your clients, old and new alike, can find your website and order your products or services 24 hours a day. However, after a couple of years there comes a time when you […]
Google Analytics is Dead! Long Live GA4
Google Analytics is the first choice of website analytics tool for many businesses. At the time of writing, Google Analytics is still the number one website traffic analysis tool, in use by 56% of all websites. Analytics also monitors an 86% market share of all website traffic. First launched back in November 2005, Google Analytics […]
Web Design, Page Speed and SEO: The Devil’s in the Detail
Businesses looking for a local web design agency will often view the company’s portfolio and make a business decision based upon what they see. We totally appreciate that because a good-looking website design is the perfect opportunity to make a great first impression for both your brand and your services. There is, however, a […]
2021 A Year in Digital
Agency life is challenging. However, rising to these challenges is why we love to do it.
Clever Marketing Move to New and Improved HQ
We are excited to announce that we are moving our HQ from the main Farnborough location to the larger, more prestigious office in Camberley Arena Business Centre and will be operating from here from the 1st November 2021. As the business continues to look for ways to improve its working environment and facilities for visiting […]
The Facebook Outage: What Can Businesses Learn?
As a design and digital agency, we see the many business benefits of Facebook. However, the Facebook, WhatsApp and Instagram outage on Monday 4th October was a real eye opener. For nearly six hours, the social network, and its heavyweight subsidiaries, were offline and people across the globe were up in arms. […]
The Digital Marketing Retainer: What’s in it?
We’ve spoken before about the digital marketing retainer. In particular, we discussed the notion that pay-per-lead models are more sales-oriented than marketing-led, and that’s a noble direction. However, businesses that form a trusted partnership with a design and digital agency like to know exactly what they’re getting for their money. That’s exactly what the digital […]
Why Our Digital Agency Uses WordPress
WordPress is a popular platform for building websites. Depending on where you source your data, estimates indicate that there are between 64 million and 455 million websites built on WordPress. Whichever of those wildly varying figures you believe, that’s still an incredible number of sites relying on the WordPress platform to serve their audiences. Furthermore, […]