Dealing with Zero Click Searches
You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]
Six Ways to Boost Your Creativity
A few months ago the results of a study were released that looked at the impact of music on creativity at work.
A Quick Guide to Actually Doing Social Media Right
Social media. It’s easy. Tap a few sentences into Twitter, share a cat pic, broadcast a link, Facebook, retweet, LinkedIn, piece of cake right?
Right. And yet so very wrong.
8: Get Social
You’ve done everything you can from installing all the right tools, doing your keyword research, auditing, refreshing or rebuilding your website, reviewing your content strategy and doing your Search Engine Optimisation (SEO) and your Pay Per Click (PPC).
7: Invest in Paid Search (PPC)
Invest in Paid Search they say. Why? Well put it this way…
6: Keep Doing SEO
8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]
5: You Do Have a Content Strategy Don’t You?
8 Steps to Increase Traffic to Your Website: Part Five You do have a content strategy don’t you? Because one of the tenets of the website industry is that Content is King. Bill Gates said this in an essay in 1996 and, all these years later, it still holds true. Websites such as the BBC, […]
4: Refresh or Rebuild Your Website
8 Steps to Increase Traffic to Your Website: Part Four So what happens when you’ve installed the full suite of industry-standard analytics tools, conducted in-depth keyword research and made that all-important audit of your website? Do you need to refresh or rebuild your website? Most likely you will have found that your website has a […]
3: Audit Your Website
Once you’ve got the right stats and analysis tools in place and you’re armed with a clutch of keywords that you want to drive traffic to your website, then the next thing you need to do is audit your website…
2: Analyse Your Keywords: Both in Real Life and on Your Website
8 Steps to Increase Traffic to Your Website: Part Two The foundation of all web searches is… keywords. How did you reach this page? If you came through organic search, which keywords were you searching for? keywords or analyse your keywords? Maybe something else? There are so many potential keywords that can rank well in the […]