Never Be Afraid to Link Out
Every so often, I’ll hear a comment or be asked a question about external links in website content. Once, the comment was “I was going link out from this article but then I decided not to.” Another time, the discussion was about some copy that I’d crafted for a client: “But there’s an external link […]
Identifying Thin Content for SEO Purposes
Have you heard of the term “thin content” in the world of Search Engine Marketing? It’s when websites contain very short articles, in their blogs, news channels, or even on main pages and the word count is extremely low.
Woking Works for SMEs
A recent report has shown just how productive the UK’s small and medium-sized businesses are and some areas of the country are streets ahead of others. Looking through the data in The State of Small Business: Putting UK entrepreneurs on the map*, the most productive parts of the UK are over 25 times more effective […]
Farnborough 6th Form College Prospectus 2018
After establishing a fresh new brand for The Sixth Form College, Farnborough, last year, we’ve recently completed their 2018 Prospectus. Using a bright colour palette and suite of icons, mixed with a hand-drawn illustration style, Clever Marketing have designed a brochure that appeals to both parents and prospective students alike. Fun and vibrant infographics, including […]
What, Your Web Designer didn’t SEO your Website?
This might sound like a silly remark, but it’s quite common for us to utter it. The situation goes something like this…
We’ll be talking with business owners about how things are going…
Meet Flossy – The New UKIP Logo
The latest UKIP logo has only been out for a few hours and already it’s whipping up a storm of controversy. The story starts this morning at UKIP’s National Conference 2017 in Torquay. The United Kingdom Independence Party unveiled a couple of new logos for members to vote on – one very dull and boring, the […]
One More Good Reason to Secure your Website
So, securing your website used to be as easy as SSL and now TLS. But now it’s when we deliver your site as HTTPS as opposed to HTTP. Well, that’s just another bunch of acronyms. In English, please?
Happy Birthday, HG Wells
Today, the 21st day of September, is the birthday of the famous British author, H.G. Wells. You may know a little about him, you may know a lot. But, as a former Woking-based business ourselves, we wanted to find out about the great once-local man and these are just some choice selections from the very […]
Content is King – For People or Search Engines?
Content is King, the saying goes. But is that for people or search engines, who do you write for?
Digital Brochures: Is Your Business Missing Out?
Digital brochures are the online equivalent of a printed brochure – though, unlike printed brochures, a digital brochure can be brought to life with animations, sound and video. This makes it a powerful promotional tool for your business, helping to create a great first impression and sell to your customers in an interactive way. We […]