Why Should You Care About Video Advertising?
With over 5 billion videos being watched per day on YouTube alone, it’s clear that online video is exploding and shows no signs of slowing down. This consumption number increases even further when you include video ready social media platforms such as Snapchat, Instagram, Facebook and the late “six second” Vine app.
What is Your Website Doing for You?
Question: What is your website doing for you?
We asked a selection of small to medium businesses this question and the most common answer we received was… “Not very much”.
For many businesses it was a case of rushing to get a website and ensuring it was mobile-friendly, but not really having a solid idea of what to do with it after that.
Others had plenty of grand ideas for their website but lacked the time or expertise to actually put those ideas into practice.
The result? Little to no website traffic, declining search engine rankings and minimal calls and clicks.
Does this sound familiar to you? Then consider the next question…
When was the last time your company produced a printed brochure?
The chances are that it’s been a while. After all, we live in a world where “going digital” is perceived as being better – but is that always strictly true? Take Lukas Yla from San Francisco. He needed a job so he dressed up as a delivery boy and delivered fresh doughnuts to prospective employers […]
5 Good Habits of Digital Marketers
Good habits of digital marketers? What are they then?
I’ll come clean straight away on this post – I was reading a blog post one of my predecessors had written about 18 months ago entitled 5 Bad Habits of Digital Marketers and my first thought was – why the negative slant?
The Benefits of Working with a Local Design Agency
The benefits of working with a local design agency are many, but I’ll admit it – in nearly 20 years in digital, I’ve had the pleasure of working with people all over the world. Database consultants and clients in Canada, designers in The Netherlands. CMS experts in Australia, plugin developers in the U.S.A. and development […]
Website Audits: What an Automated Audit Won’t Pick Up
Let’s look at a couple of simple things an automated audit will not pick up…
Every Business Needs a Website, Right?
Every Business Needs a Website, Right? Of course, we are going to say that, aren’t we? We’ll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked posters, eye-catching bumper stickers, a shiny new website and some SEO and PPC services thrown in to boot, right? Well, yes. We […]
Five Web Design Trends to Look for in 2017
Web Design Trends. 2017 is an exciting time for the web industry with technology and customer needs moving at pace. Of course, the digital landscape is continually changing so we all need to evolve with it to ensure we remain ahead of the curve. With this in mind, we take a look at the top five web design trends we think you should be looking out for in 2017.
Clever Marketing’s Woking Peregrines
Earlier this year Clever Marketing moved from our long-term home in Farnborough, Hampshire, to new offices just a few miles up the road and over the county border, in Woking, Surrey. We’d been headquartered in Farnborough, the home of British aviation, for over a decade so this was a new experience for us all. (We’ve […]
5 Signs You Have a Good PPC Manager
Pay Per Click (PPC) advertising is all about buying visits for your website, rather than gaining visitors organically. So it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective.
To ensure lead generation it’s fundamental you have a good PPC Manager. But what kind of traits should you be looking for?