Avoid Being Pigeonholed by Customers
Many of us often wrongly assume that our customers fully understand the length and breadth of our service or product offering. It can then come as quite a shock when they say “Oh I didn’t know you did that.” And it can be particularly galling when they turn to one of your competitors for that […]
Maximising Prospect Engagement – Getting Your Marketing Heard
It is getting harder for marketing messages to get through to people as busy lives and a fog of noise from multiple communication channels often gets in the way. Increasingly it is making real commercial sense to focus on small groups of customers at a time – ones who share some kind of similarity in […]
Putting your Website Through its Paces
For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries. Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing […]
How Easy is it to Buy from You? A 5 Step Checklist
Most businesses would like to think they’re easy to buy from. However, if left unchecked, evolving business processes or communications can risk confusing or putting the customer off altogether. It is worth taking time out to double-check that your business continues to offer an easy purchasing process for its customers. On an annual basis you […]