What is Evergreen Content in Digital Marketing?
Evergreen content definition: Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed. The Oxford English Dictionary defines evergreen as: A person or thing of enduring freshness, success, or popularity. At Clever Marketing, one essential aspect of the digital marketing strategies we develop for our clients is that […]
SEO, Web Design and Content: The Winning Combination
Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.
Marketing Complex Solutions – The How vs. Why Paradox
To set the scene I’ll start this article with a story about a situation I found myself in a few years back. I had just been given a large technology vendor as a client and realised to my horror that I knew virtually nothing about their products or the underlying technology behind them, worse still […]
You Wait Ages for a Google Update… June 2021
June 2021 was an exceptionally busy month in digital marketing because of the sheer number of Google updates that, like the adage, all turned up at once.
Google Extends Life of Third-Party Cookies
Third party cookies are here to stay for another two years as Google announces Privacy Sandbox extension to 2023…
Why White Hat SEO is the Best Digital Marketing Strategy
White hat SEO is the best long term organic strategy, and here’s an example of why you should adhere to the webmasters guidelines…
The Third-Party Cookie-less Future
Third-party cookies are “going away” in 2022 and digital marketers need to both understand and prepare for the cookie-less future…
Blog Writing: Tips on How to Get the Most from your Blogging Endeavours.
Blogs are a hugely beneficial aspect of every website. Clever Marketing look at the reasons why you should add a business blog and what you should do to optimise it.
Clever Marketing Relaunch & Rebrand
After weeks of analysis and research, soul-searching, hard toil, design and code, the Clever Marketing website has been relaunched with a fresh rebrand to accompany its overall new look and feel. Since our inception as Clever Marketing in 2007, we’d kept alive the strong print aspect of our brand and identity for over 14 years. […]
Google Page Experience Update Expected in June 2021
Back in early May 2020 Google announced Core Web Vitals, a set of technical metrics for websites to gauge user experience. The launch was initially due to be in May 2021 but has now been put back to June 2021.