Google Ads is the new name for Google AdWords.
Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too. (more…)
Every Business Needs a Website, Right?
Of course, we are going to say that, aren’t we? We’ll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked posters, eye-catching bumper stickers, a shiny new website and some SEO and PPC services thrown in to boot, right?
Well, yes. We do all that. And more. We are Clever Marketing.
But we are not going to advise your business to do everything, especially if, in our experience, we can see it’s not an essential for you. Not every business will need brochures and flyers, posters and stickers.
However, every business needs a website, right? (more…)
With Pay Per Click advertising being all about buying visits for your website, rather than gaining visitors organically, it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective.
To ensure you generate the desired levels of leads it’s fundamental you have a good PPC Manager but what kind of traits should you be looking for? (more…)
With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017. (more…)
Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices. (more…)
The New Year is all about re-evaluating and that means it’s the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity to ensure you’re attracting and retaining the right kind of customers.
January is an ideal time to review your website and how it’s performing so it’s in line with your business objectives. Here are our top tips to refresh your website so you can position yourself ahead of the competition. (more…)