Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website. This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to […]
Yes, we know, it’s not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you’ve used it for so long.
Google Ads is the new name for Google AdWords.
Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too.
Every Business Needs a Website, Right? Of course, we are going to say that, aren’t we? We’ll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked posters, eye-catching bumper stickers, a shiny new website and some SEO and PPC services thrown in to boot, right? Well, yes. We […]
Pay Per Click (PPC) advertising is all about buying visits for your website, rather than gaining visitors organically. So it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective.
To ensure lead generation it’s fundamental you have a good PPC Manager. But what kind of traits should you be looking for?
With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017.
Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices.
The New Year is all about re-evaluating and that means it’s the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity to ensure you’re attracting and retaining the right kind of customers. January is an ideal time to review your website and how […]
When considering how to improve your PPC ads, the main aim of the game should be increasing click through rates whilst reducing your cost per click. One of the best ways to do this is simply to improve the quality of your PPC campaigns – which are effectively your “shop window” in the online world.
The story of Google and Bing is straight out of a comic book or film: it’s a classic case of one character getting overshadowed by the bigger, showier one.