As a full-service marketing agency we’re going to talk about getting your business noticed from a digital perspective. That means all the online tactics and digital strategies… Organic Listings When you first build your website, being in the search engines is essential. After all, if you’re not in the search engines, how is anyone going […]
Whenever there’s talk about an economic downturn, or even a recession, the commercial conversations usually turn the subject of marketing and, more specifically, speculation about reducing marketing spend. It happened during the financial crisis of 2007-2009 and again during the time of the worldwide COVID pandemic starting in 2020. Business owners considered […]
Landing page design is the creation of webpages purely for advertising or marketing campaigns, with the primary goal of converting visitors into customers or subscribers. However, whilst digital marketers have made the landing page this very specific type of webpage, technically speaking ANY page in a website that a user can land on, through organic […]
Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website. This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to […]
Yes, we know, it’s not Google AdWords anymore. But just like Opal Fruits (Starburst) and Marathon (Snickers ) it takes time to adjust to a new name when you’ve used it for so long.
Google Ads is the new name for Google AdWords.
Introduced way back in 2000, Google AdWords was quite a revelation at the time. All we had before it came about were pages upon pages of organic results. Then Google announced that people could PAY to get their keywords above all the search results. And below them. And to the side too.
Every Business Needs a Website, Right? Of course, we are going to say that, aren’t we? We’ll tell you that you need funky business cards, glossy brochures, a nice prospectus, cool flyers, wicked posters, eye-catching bumper stickers, a shiny new website and some SEO and PPC services thrown in to boot, right? Well, yes. We […]
Pay Per Click (PPC) advertising is all about buying visits for your website, rather than gaining visitors organically. So it’s essential you have a good PPC Manager or digital marketing agency partner. After all, everyone wants to be rewarded by search engines for devising great PPC campaigns that are relevant, targeted and effective.
To ensure lead generation it’s fundamental you have a good PPC Manager. But what kind of traits should you be looking for?
With the introduction of expandable text ads and trends like audience targeting, device bidding, local search and video advertising, Clever Marketing takes a look at the top PPC trends to use in 2017.
Google replaced standard text ads with expanded text ads (ETAs) last month. This change has been regarded as their largest since AdWords launched with expanded text ads visible across all devices.