July 1st Switch Off for Universal Analytics
In just a few days’ time Google will be switching off their Universal Analytics (UA). So if you open up your old Google Analytics dashboard and see nothing or, until then, an ominous countdown…
Google Analytics is Dead! Long Live GA4
Google Analytics is the first choice of website analytics tool for many businesses. At the time of writing, Google Analytics is still the number one website traffic analysis tool, in use by 56% of all websites. Analytics also monitors an 86% market share of all website traffic. First launched back in November 2005, Google Analytics […]
Help! Why is my Google Analytics Keyword Data “(not provided)”?
Does the following scenario sound familiar? Looking for your last month’s traffic, you log in to Google Analytics. You go to the “Acquisition” tab, then you look at the “All Traffic” tab, click the “Channels” link. Next you click on “Organic Search” and, oh no, you cannot see what the number one keyword! In its […]
2: Analyse Your Keywords: Both in Real Life and on Your Website
8 Steps to Increase Traffic to Your Website: Part Two The foundation of all web searches is… keywords. How did you reach this page? If you came through organic search, which keywords were you searching for? keywords or analyse your keywords? Maybe something else? There are so many potential keywords that can rank well in the […]
1: Have the Right Analytical Tools
One of the biggest reasons why clients come to us at Clever Marketing is because they do not have enough traffic to their websites…
8 Steps to Increase Traffic to Your Website
Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website. This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to […]
5 Ways To Refresh Your Website in 2017
The New Year is all about re-evaluating and that means it’s the perfect time to refresh your website. A lot can change in the space of 12 months so it’s a great opportunity to ensure you’re attracting and retaining the right kind of customers. January is an ideal time to review your website and how […]
Putting your Website Through its Paces
For many businesses, their website is a key component of their marketing strategy. Websites command a sizeable chunk of the marketing budget and are a key force in attracting new business enquiries. Therefore it makes sense to regularly test how visitors are engaging with your website – exploring its usability to see what is drawing […]
