Web Design: Why You Should Start with Content
Web design should start with content. Form Follows Function Websites exist to inform and entertain, communicate, and serve, so content is the basis for any web design. It should then go without saying that every website design process should include your content from the outset. That’s a very simple premise, but before you launch into […]
Website Refresh, or Redesign/Rebuild Services?
Websites are great when they’re first launched – Your business has a shiny new web presence, your brand has a digital home, and your clients, old and new alike, can find your website and order your products or services 24 hours a day. However, after a couple of years there comes a time when you […]
Clever Marketing awarded “Digital Marketing Agency of the Year – Hampshire 2021”
We are excited to announce that we’ve been awarded “Digital Marketing Agency of the Year in Hampshire 2021” by Prestige Awards. The award comes after a challenging time, with the business navigating its way through the COVID-19 pandemic. Like many businesses, we have had to change the way we work and have adapted well. We […]
Website Information Architecture: The Importance of Getting it Right
Website information architecture is so important. There are so many things to consider when building a great website these day. There are immediate and obvious branding & design considerations all the way up to equally essential matters of security and website speed. Discovery meetings with a reputable and professional website design agency mean that you […]
Optimising Mega Menus for SEO: Digital Marketing Masterclass
Every day our digital marketing agency conducts work for clients to make their websites more successful. There are a great many things that we do, with overarching areas being web design, web development, graphic design, and all the digital marketing disciplines such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and social media activity. […]
6 Ways to Spring Clean Your Website
Christmas and the New Year are now well behind us, the Vernal Equinox has passed and the days are starting to get noticeably longer – leaving work before the sun sets is a sure sign that spring is upon us. So with the new season blooming it’s a good opportunity to take a fresh look […]
6 Good Reasons Why it’s Time for a New Website
If your business’ website is underperforming, you’ve probably been asking yourself… why? Here are the most common reasons that indicate it really is time to bite the bullet and invest in a website design that will give you ROI for a few more years to come.
One More Good Reason to Secure your Website
So, securing your website used to be as easy as SSL and now TLS. But now it’s when we deliver your site as HTTPS as opposed to HTTP. Well, that’s just another bunch of acronyms. In English, please?
What is Your Website Doing for You?
Question: What is your website doing for you?
We asked a selection of small to medium businesses this question and the most common answer we received was… “Not very much”.
For many businesses it was a case of rushing to get a website and ensuring it was mobile-friendly, but not really having a solid idea of what to do with it after that.
Others had plenty of grand ideas for their website but lacked the time or expertise to actually put those ideas into practice.
The result? Little to no website traffic, declining search engine rankings and minimal calls and clicks.
Does this sound familiar to you? Then consider the next question…
Website Audits: What an Automated Audit Won’t Pick Up
Let’s look at a couple of simple things an automated audit will not pick up…
