Clever Marketing Blog
Latest digital industry insights & Clever news
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Why being a client-first agency sometimes means saying no
Being a truly client-first marketing agency isn’t about saying yes to everything, it’s about putting your client’s interests first, even if that means saying something they don’t expect to hear, or turning down work.
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WP Engine and WordPress Dispute: The Implications
A significant dispute between two giants in the web industry has very quickly become public. WP Engine, a popular managed WordPress hosting provider, and WordPress.org, the official home of the WordPress open-source project, have traded…
July 1st Switch Off for Universal Analytics
In just a few days’ time Google will be switching off their Universal Analytics (UA). So if you open up your old Google Analytics dashboard and see nothing or, until then, an ominous countdown…
That Google Data Leak and SEO
In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google…
Google I/O 2024
At Google’s annual developer conference last year, I/O 2023, Google kicked into overdrive on Artificial Intelligence (AI). Just six months prior, in November 2022, fellow tech company OpenAI had unleashed its ChatGPT chatbot and it…
Website Design & SEO: Forget the Hype, Embrace the Reality
When was the last time you saw a digital agency say they build “stunning” websites? Did they say they’ll create a site for your business that will “wow” or “blow away” your customers? Or how…
Business Processes: Beef Up Your Lead Capture & Conversion
As a full-service digital marketing agency in Surrey, Hampshire, and Berkshire, Clever Marketing offers the whole range of design, print, digital, web design, SEO, PPC, and social media services. That’s a lot to offer for…
Clever Marketing Goes Full Terminator: 100% AI-Powered Digital Marketing!
BREAKING NEWS: Clever Marketing throws caution (and humans) to the wind, becoming the world’s first 100% AI-powered digital marketing agency!
Quality Content Holds Fast in March Core Update
One thing we will not have to be reporting to our clients when we write their March marketing reviews next week is any adverse effects of the Google 5th March Update. Why not? Because it…
Why Websites Need Technical SEO
Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles…
How to Build SEO-Friendly Websites
Our first reaction, as a B2B website design and digital marketing company, is to say ask your local web designer. If you want your website to perform well in the search engines, then it would…
5 Steps to Refresh Your Website and Stay Ahead in 2024
Spring is in the air and whilst most people think of spring cleaning their homes, we’re thinking about what’s closest to our hearts as a digital agency – spring cleaning websites. Just like in the…
Is Accessibility Still Relevant in Web Design?
Back in 1998 building an accessible website was very different from how it’s done today. You’d open your copy of Notepad, edit the raw Hyper Text Markup Language (HTML), save that HTML file, FTP it…