Clever Marketing Blog

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Google I/O 2024

At Google’s annual developer conference last year, I/O 2023, Google kicked into overdrive on Artificial Intelligence (AI). Just six months prior, in November 2022, fellow tech company OpenAI had unleashed its ChatGPT chatbot and it…

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Happy Birthday, Apple Macintosh

On this day in 1984 the Apple Macintosh launched. During Super Bowl XVIII, a dystopian ad, based on George Orwell’s 1984, and directed by Ridley Scott, director of the films Alien and Bladerunner, aired for…

Digital Brochures Reduce Carbon for ESG and B Corps

Talking with one of our clients this week we were delighted to discuss their commitment to reduce carbon with digital brochures. Being an incredibly traditional business (Over 250 years old), they’d always used printed brochures,…

The Continuing Importance of Graphic Design in 2024

Graphic design is still massively important for businesses in 2024. We would say that though, wouldn’t we? We’re a full-service design and digital agency, so it’s in our interest to keep the topic of graphic…

2023 Christmas Hours

As another year draws to a close we wanted to say a sincere thank you to all our clients and readers. This year, so that our team can celebrate the festive season with their loved…

Peach Fuzz is the Colour of the Year 2024

For nearly 25 years now Pantone has been giving the world a “color of the year” For 2024, that colour is… drumroll… Peach Fuzz!

Peach Fuzz 13-1023 that is.

DIY SEO vs Using a Digital Agency

You’ve got a brand-new website design and now you need traffic and leads to drive sales for your business. What do you do next? Search Engine Optimisation (SEO) is an effective way to raise your…

Why Your Business Needs a Digital Marketing Review

When was the last time you conducted a digital marketing review for your business? Last year? Back in 2022? Never? If you’ve not looked at your digital marketing landscape for a while, then it’s time…

25 Years of Google Search

Happy birthday, Google search. I can’t believe it’s been 25 years already! 25 years ago I was building my first homepage and was obsessed with “hit counters” and traffic. Now, I’m Clever Marketing’s Senior Digital…

The Twitter X Rebrand

As a digital marketing agency we’ve been watching the acquisition of Twitter with great interest. Twitter is just one of the channels through which we conduct business, if not for ourselves for some of our…

Happy Birthday WordPress, 20 Today!

The team here at Clever Marketing just wanted to say Happy Birthday, WordPress. It’s amazing to think that it’s been a whole two decades since WordPress launched and how it’s evolved and stabilised over that…