Website Information Architecture: The Importance of Getting it Right
Website information architecture is so important. There are so many things to consider when building a great website these day. There are immediate and obvious branding & design considerations all the way up to equally essential matters of security and website speed. Discovery meetings with a reputable and professional website design agency mean that you […]
Help! Why is my Google Analytics Keyword Data “(not provided)”?
Does the following scenario sound familiar? Looking for your last month’s traffic, you log in to Google Analytics. You go to the “Acquisition” tab, then you look at the “All Traffic” tab, click the “Channels” link. Next you click on “Organic Search” and, oh no, you cannot see what the number one keyword! In its […]
Do Google Ads Work?
Yes, Google Ads work. Google Ads (Formerly Google AdWords prior to July 24th, 2018) is an online advertising platform where advertisers bid to display adverts, products and videos. Ads can be placed in Google Search (the Google Search Network) and can also display on websites that display ads, apps and videos, like on YouTube (The Google […]
What is Evergreen Content in Digital Marketing?
Evergreen content definition: Evergreen content is quality web content that stays fresh and relevant no matter when it is consumed. The Oxford English Dictionary defines evergreen as: A person or thing of enduring freshness, success, or popularity. At Clever Marketing, one essential aspect of the digital marketing strategies we develop for our clients is that […]
SEO, Web Design and Content: The Winning Combination
Designing and developing websites is both an art and a science. As an art form, web design is about being immensely creative whilst harnessing raw artistry into the disciplines of the graphic design world. The science side is in the technicality of developing a website that displays correctly across multiple devices, functions well for all users and succeeds in driving the goals of the website owners.
You Wait Ages for a Google Update… June 2021
June 2021 was an exceptionally busy month in digital marketing because of the sheer number of Google updates that, like the adage, all turned up at once.
Google Extends Life of Third-Party Cookies
Third party cookies are here to stay for another two years as Google announces Privacy Sandbox extension to 2023…
Why White Hat SEO is the Best Digital Marketing Strategy
White hat SEO is the best long term organic strategy, and here’s an example of why you should adhere to the webmasters guidelines…
The Third-Party Cookie-less Future
Third-party cookies are “going away” in 2022 and digital marketers need to both understand and prepare for the cookie-less future…
Blog Writing: Tips on How to Get the Most from your Blogging Endeavours.
Blogs are a hugely beneficial aspect of every website. Clever Marketing look at the reasons why you should add a business blog and what you should do to optimise it.