Accelerated Mobile Pages (or AMP) is an open source project from Google, designed to make web page content load much faster on mobile devices. In essence, it’s a slimmed-down version of HTML – a way of building web pages for static content that render quickly.
The purpose of Accelerated Mobile Pages is to reduce the technology that would normally be used to create web pages, resulting in instant readability. AMP also makes web pages available from its own servers. The best option is to have two versions of your content pages – the original website version and the Google AMP version. No-one wants that mobile search experience where a website is frustratingly slow or doesn’t load at all. AMP provides mobile users with an enriched experience. It’s also a great way to ensure visitors remain on your site for longer, therefore increasing your lead potential.
(See more on the official AMP Project pages)
We all know speed is of the essence when it comes to SEO. But does AMP have an impact on your SEO? Well yes, it does. It can improve your exposure and visibility, which can result in SEO perks, and you’re likely to see a spike in advertising click through rates. Here are a few of the ways AMP can have a positive effect on your SEO:
If you need to check how mobile-friendly your website is, ask us about a website audit, we may be able to do this for free!