Go Big or Go Home?
Congratulations! If you’re reading this post, it’s likely that your business is now less start-up and more grown-up. That’s no mean feat – growing a business can be tough, so you’ve made a huge achievement already.
How to Write Better Sales Copy
“I’m not trying to write a novel, I’m just trying to sell a product”
We hear similar arguments time and time again when talking to businesses about the importance of copywriting. The thing is: writing good sales copy, the kind that pulls a reader in, builds trust and results in conversion, is as much of a delicate craft as writing fiction. Why?
12 Unexpectedly Easy Tips for Accelerating Sales
When it comes to boosting sales, a lot of companies think reducing prices or offering deals is the only way to do it. And yes, this is a powerful strategy – but it’s not the only way to achieve a higher conversion rate. Here are 12 remarkably simple and effective methods for accelerating your sales […]
What Not to do on Twitter (with real life examples!)
There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free. However, it’s not enough to simply open a Twitter account and post […]
Is Your Packaging Letting You Down?
If you sell a consumer product, you’ll know how important advertising and branding are to your success. However, many brands are falling at the final (and most important hurdle) – the packaging itself.
The Brands Doing Content Marketing Right – Part One
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.
How to Make Data-driven Marketing Decisions
As marketers, we like to think we’re creative thinkers. And we need to be, to an extent: innovation and thinking outside of the box are essential if you want to stand out in a crowded marketplace. However, there’s more to being an effective marketer than just creativity. We also need to be highly analytical, and […]
The A-Z of Digital Marketing Jargon
SEO, PPC, content marketing, re-targeting… if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind – here’s our comprehensive A-Z of the most popular terms to make sure you stay in the know!
Meerkat and Periscope – is Livestreaming the Future of Social Media?
If there were ever evidence needed that the social media world moves quickly, video livestreaming apps Periscope and Meerkat are it. Both have sprung up out of the blue in the last few weeks alone, and have been causing a frenetic furore online about what they mean for social media marketing.
Our Top 5 Easter Marketing Campaigns
Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel.
However, there also tends to be a lot of noise in the market at this time of the year, making it hard for you to make yourself heard. Struggling for original ideas to help you stand out from the crowd this Easter? Here’s five of our favourite Easter marketing campaigns to inspire you, all of which have had eggcellent (sorry!) results: