There’s no denying that Twitter is a fantastic social platform for brands of any size, particularly small or new businesses trying to make a name for themselves. It opens up a world of promotional and networking opportunities, and the best part? It’s free.
However, it’s not enough to simply open a Twitter account and post randomly about what your business has been up to. In fact, Twitter needs strategy and patience to work well, and there are a lot of brands guilty of using it in the wrong way. In recent years, some businesses have even risked their company’s entire reputation through the mistakes they’ve made on Twitter. (more…)
As a marketing professional, you’ll know that Twitter has long outgrown its original identity as a platform exclusively for celebrities, and has transformed into a powerful marketing tool for brands. Having gone from strength to strength in its eight year lifespan, an impressive 500 million tweets are now sent on an average day. It’s obvious that Twitter isn’t going anywhere, and brands who are yet to embrace it are missing key promotional opportunities. (more…)