Here Comes the Google Helpful Content Update
Google has announced its latest “helpful content update” which will help articles written by humans for humans rank better than content developed purely to trick the search engines…
Getting Your Business Noticed Online
As a full-service marketing agency we’re going to talk about getting your business noticed from a digital perspective. That means all the online tactics and digital strategies… Organic Listings When you first build your website, being in the search engines is essential. After all, if you’re not in the search engines, how is anyone going […]
5 Good Reasons to Maintain Your Marketing Budget
Whenever there’s talk about an economic downturn, or even a recession, the commercial conversations usually turn the subject of marketing and, more specifically, speculation about reducing marketing spend. It happened during the financial crisis of 2007-2009 and again during the time of the worldwide COVID pandemic starting in 2020. Business owners considered […]
Landing Page Design with SEO in Mind
Landing page design is the creation of webpages purely for advertising or marketing campaigns, with the primary goal of converting visitors into customers or subscribers. However, whilst digital marketers have made the landing page this very specific type of webpage, technically speaking ANY page in a website that a user can land on, through organic […]
Common SEO Mistakes and Their Solutions: Blog Posts
Writing blog posts is easy. You open WordPress, throw in a heading, and type away until you’re finished. Then you hit the publish button and, voila, you have a blog post. You share it on social media, job done! Err, not quite. Do you think that’s how the BBC write news stories? First, Your Subject […]
Web Design, Page Speed and SEO: The Devil’s in the Detail
Businesses looking for a local web design agency will often view the company’s portfolio and make a business decision based upon what they see. We totally appreciate that because a good-looking website design is the perfect opportunity to make a great first impression for both your brand and your services. There is, however, a […]
5 Signs that your Web Designer Doesn’t do SEO
The term “web design” is a broad term covering a multitude of disciplines involved in creating websites. But for the moment let’s keep it simple and take it, quite literally, at face value… web design means making websites look good. And who doesn’t want their website to look good?
SEO Word Count is Not a Ranking Factor
There has always been talk about the pace of change in the world of Search Engine Optimisation (SEO). Sometimes you notice the SEO change, sometimes you don’t. Some changes in the SEO landscape seem minuscule and incremental, at other times they can feel seismic. However, the latest revelation by John Mueller, the Senior Webmaster Trends […]
6: Keep Doing SEO
8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]
8 Steps to Increase Traffic to Your Website
Increase traffic to your website! One of the biggest issues we hear from clients who come to us is that they just don’t have enough traffic to their website. This may be because their site is very beautiful and the designers were great at creating a good looking website. But when it comes down to […]
