5 SEO Myths Debunked
Starting a business isn’t always easy, especially when you’re looking to expand and grow. In order to develop your business you need to make sure you have a strong digital presence, and that means “playing ball” with the search engines. This can feel like an uphill battle at first, especially if you don’t really know […]
Why and How your SEO and PR Strategies Should be Integrated
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.