Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results
You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]
8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]
Starting a business isn’t always easy, especially when you’re looking to expand and grow. In order to develop your business you need to make sure you have a strong digital presence, and that means “playing ball” with the search engines. This can feel like an uphill battle at first, especially if you don’t really know […]
Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.