Tag: seo strategy

Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results.

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Zero click searches

Dealing with Zero Click Searches

You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]

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6: Keep Doing SEO

8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO.

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5 SEO Myths Debunked - Hampshire SEO agency Clever Marketing

5 SEO Myths Debunked

Starting a business isn’t always easy, especially when you’re looking to expand and grow. In order to develop your business you need to make sure you have a strong digital presence, and that means  “playing ball” with the search engines. This can feel like an uphill battle at first, especially if you don’t really know […]

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Digital marketing strategy - why your SEO and PR should be integrated

Why and How your SEO and PR Strategies Should be Integrated

Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.

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