How Should Your Business Respond to Google Algorithm Updates?

How should your business react to Google algorithm updates?

If your company website’s ranking and traffic has dropped since a Google algorithm update, and it’s still not bounced back, you’ll be looking for a strategy to recover. In this post we look at the history of Google algorithm changes, how you should approach the issue, and what you should do about it. Here’s what […]

That Google Data Leak and SEO

Google Search API leak

In May a prominent figure in the SEO world, Rand Fishkin, shared information about what was supposedly a significant leak of Google Search API documents. The documentation was then confirmed as authentic by some ex-Google employees. Google itself responded by urging caution. Some of our inquisitive clients have been aware of the leak and asked […]

Website Design & SEO: Forget the Hype, Embrace the Reality

Forget the skyrocket cliches, take off more realistically with Clever Marketing

When was the last time you saw a digital agency say they build “stunning” websites? Did they say they’ll create a site for your business that will “wow” or “blow away” your customers? Or how about those digital marketers who say they’ll “skyrocket” your ranking, traffic and leads? Maybe their marketing materials actually included images […]

Why Websites Need Technical SEO

Why websites need technical SEO

Websites are complex things. From the DNS (Domain Name Server) to the CMS (Content Management System) there are myriad sophisticated systems that all work in harmony with each other. However, like many things, from bicycles to cars and houses – if they’re not maintained properly, they can cause issues or suffer from suboptimal performance. Keeping […]

EAT Becomes EEAT in the QRG

E-A-T becomes E-E-A-T in the Google Quality Raters Guidelines (QRG)

Apologies for the acronyms but it was hard to squeeze in the full headline which would have read: Expertise, Authoritativeness, and Trustworthiness (E-A-T) becomes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) in The Google Quality Rater Guidelines (QRG). So we wrote EAT becomes EEAT in the QRG instead. Quality Raters Guidelines Firstly, the Google Quality Rater […]

How We Do SEO: Digital Marketing Insights

How we do SEO

We’ve seen many blog posts extolling the virtues of Search Engine Optimisation (SEO), telling you what you should to optimise your website. However, we don’t recall seeing any articles about how to actually go about conducting the optimisation of web pages. That’s not to say that they don’t exist, just that in all our time […]

Practical SEO: Website Audits

Doing SEO: Website Audits

TLDR; Conduct an SEO website audit manually, with a skilled analyst, or use one of a number of great toolsets/software. If after all that, you’re still struggling to identify issues and improve your website performance, speak with Clever Marketing. Website owners, does this sound familiar? You’ve just had your new website designed, developed, built, and […]

Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results

Dealing with Zero Click Searches

Zero click searches

You may have heard of “zero click searches” or “no click searches” but what are they? What they mean for Search Engine Optimisation (SEO) and what can you do about them? What are Zero Click Searches? Back in September 2018, at BrightonSEO, I was pleased to see Rand Fishkin take to the stage as the […]

6: Keep Doing SEO

6 reasons to keep doing SEO

8 Steps to Increase Traffic to Your Website: Part Six Keep doing SEO (Search Engine Optimisation) because, you’ve heard it before and you’ll hear it again… SEO is dead. Long live SEO. The Reports of my Death are Greatly Exaggerated. As Mark Twain so eloquently put it, just because people have said “SEO is dead” it […]