Posts

Featured Snippet? Get to the Second Page of the SERPs

Featured Snippet? Get to the Second Page of the SERPs

Fresh in today, Google has announced that if your site earns the hallowed “featured snippet” place at the top of the Search Engine Results Pages (SERPs) then your site will no longer be listed on the first page of Google organic results
Digital marketing strategy - why your SEO and PR should be integrated

Why and How your SEO and PR Strategies Should be Integrated

Once completely disparate entities, SEO (search engine optimisation) and PR (public relations) strategies have grown closer over recent years. Modern SEO tactics show a focus on building high authority links – which is essentially about getting brands to talk about and work with you. At its heart this is also what PR is all about, making PR a key component of the “new” search engine optimisation method.