Infographics first became mainstream in content marketing a couple of years ago, and have been increasing in popularity ever since. Countless brands have used infographics to communicate data to their audiences, with successful examples belonging to LinkedIn and Samsung. But if you’re yet to hop on the bandwagon, you may wonder what infographics are, and how they can benefit your marketing plans.
Also known as data visualisation and information design, infographics offer a way of presenting data using compelling imagery, illustration and iconography alongside text. They’re used widely to communicate statistics and relationships between ideas, and are more common than you might think – consider the tube map, for example.
Whilst they are definitely nice to look at, there has been an influx of infographics over the years which have arguably prioritised style over substance. They can also be time-consuming, and are an added expense to your budget. So why should you make the effort to incorporate infographics into your content? Read on for our top 5 reasons to make them an integral component of your marketing strategy. (more…)