The Brands Doing Content Marketing Right – Part One
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.
The A-Z of Digital Marketing Jargon
SEO, PPC, content marketing, re-targeting… if you’re new to digital marketing, the sheer amount of terminology and phrases to get your head around can seem daunting at first. Don’t get left behind – here’s our comprehensive A-Z of the most popular terms to make sure you stay in the know!
Our Top 5 Easter Marketing Campaigns
Easter provides a great chance for brands to get creative with their marketing. While a lot of businesses find their sales have slumped following the pre-Christmas rush, the festivity, frivolity and four-day weekend that Easter brings makes April the perfect time to get back on even keel.
However, there also tends to be a lot of noise in the market at this time of the year, making it hard for you to make yourself heard. Struggling for original ideas to help you stand out from the crowd this Easter? Here’s five of our favourite Easter marketing campaigns to inspire you, all of which have had eggcellent (sorry!) results:
5 Lessons from Great Businessmen and Entrepreneurs
Now that the British economy shows slow signs of recovery, the small business landscape has never been so competitive. Are you doing enough to stay in the ring? We l
How to Get Started with Segmentation
If you’re an established business or have experienced promising growth recently, you may have noticed your data list growing. And in that list, you’re likely to have a number of different types of customer – not only in terms of their buying behaviour (returning, lapsed, big spender) but in terms of their personal qualities (gender, […]
Our Top 6 Print Marketing Campaigns
In a digital world, print advertising offers still offers beautiful, tangible and immersive marketing experiences. Due to their limited space, print ads provide a satisfying challenge for marketers, and a playground for design, strong copywriting and brand identity.
Should You Build An App?
A couple of years ago, it felt like everyone was building mobile apps, leading to the birth of the saying “there’s an app for that!”*
How Well Are You Really Selling Yourself? A Guide for Small Businesses
It doesn’t matter how good you are at what you do. If you’re not selling yourself and constantly striving to acquire new customers, your business will suffer sooner or later. I know what you’re thinking: you’re not a salesperson. You’re an expert tree surgeon/dentist/writer/all of the above, so you don’t need to worry the other […]
How to Set – And Stick To – Your Print Marketing Budget
No matter what your business does, or what type of marketing you’re investing in, setting a realistic and affordable budget that also promises significant ROI can be a be a bit of a bugbear.
How to Streamline Your Print Marketing
A print marketing campaign can be difficult to control, as it is essentially a sum of moving points coming together to (hopefully) form a cohesive ad or direct marketing piece.