Solving the Marketing Development Fund problem
Marketing Development funds should be a great benefit, a potent tool to drive your brand through the channel. So why is it so frustratingly difficult to get them to use it effectively?
Make a Big Impact with Your Annual Report
Don’t dismiss an annual report as something that’s produced by accountants for accountants.
Brochures: More Powerful and Compelling than Ever Before
In a digital world, you may find it hard to believe that there’s still a place for printed brochures. But because so much is virtual, the physical is made more precious. A tangible brochure you can handle and browse is a valuable tool that should play a leading role alongside your website, social networking and other […]
Marketing Your Business with Limited Resources
Marketing is an essential part of running a business. Without it, people won’t know that your company exists, and you’ll be hard pushed to find any customers. There are a wide variety of ways companies can market themselves, from the small but cost-effective local marketing initiatives to the big extravagant campaigns you couldn’t possibly miss. […]
What’s the Secret to Delivering Meaningful Marketing?
On a monthly basis we get clients contacting us who want a new website, a new brochure or an advert. Simply doing what is asked of us would be easy, but not true to our ethics.
Make the Most of LinkedIn Groups: Three Simple Steps
LinkedIn is the sensible, professional member of the social media marketing gang. You probably already know how great it is for networking and head hunting – but what about when it comes to actually sourcing and converting new leads for your business?
How to use Vine in your Marketing Strategy
We’ve spoken before on this blog about how to utilise Twitter and Instagram, but not really touched on Vine. It’s arguably one of the lesser-known of the big social media marketing networks, and like Snapchat, its real value is often underestimated or overlooked.
What Is Native Advertising?
“Native advertising” was one of the terms we heard a lot in the digital marketing sphere last year, making the rounds as the next big thing you just have to be doing. But what is native advertising, and should every brand be getting involved?
Should You Create Buyer Personas?
We’ve talked before on this blog about how getting to know your customers is one of the most valuable things you can do when it comes to improving your conversion rate. In a fast-paced digital world in which everything revolves around marketing campaigns and sales targets, it’s all too easy to become disconnected from the […]
The Brands Doing Content Marketing Right – Part One
By now, you’ll know that you should be creating and distributing content as part of your promotional activity. You’ll have had it drummed into you by every marketing blog, e-book and webinar. Content gets your name out there and in front of prospects, provides value and information to your customers and helps with branding, too.